1. Briefing:

2. THE PARTICIPATION CHOICE
HOLLY GOODIER, HEAD OF AUDIENCES, FUTURE MEDIA
MAY 2012

3. Digital Creating and
Participation contributing online
so others can see

4. How the UK
online population
participates using
digital media today

5. 2012
77 %
ACTIVE

6. 2006
9 %
1
%
ACTIVE

7. 2006
90 %
9%
1
%
PASSIVE

8. 77 %
ACTIVE
PENETRATION
DEVICES
PRODUCTS
CULTURAL NORMS

9. 23 %
PASSIVE
ONLINE
11%
EARLY ADOPTERS

10. CHOICE
BENEFIT
BELIEFS
FUTURE?

11. THE PARTICIPATION CHOICE
23 %
77 %
PASSIVE ACTIVE

12. 77 %
ACTIVE

13. THE PARTICIPATION CHOICE
17
INTENSE
%
41%
UNDER 35
20%
EARLY ADOPTERS

14. THE PARTICIPATION CHOICE
23 %
PASSIVE
HIGHLY ACTIVE
EXPRESSION
SIZE?

15. THE PARTICIPATION CHOICE
23 %
60 %
17 %
INTENSE
PASSIVE EASY
PRODUCTS
CULTURAL NORMS
LIGHTER CHOICE

16. THE PARTICIPATION CHOICE
23 %
60 %
17 %
INTENSE
PASSIVE EASY
16 % 44 %
REACTION INITIATION

17. THE PARTICIPATION CHOICE
23 %
60 %
17 %
INTENSE
PASSIVE EASY
44 %
INITIATION
43%
UNDER 35
FRIENDS, FAMILY & PHOTOS
TV, ENTERTAINMENT & LIFESTYLE

18. THE PARTICIPATION CHOICE
23 %
60 %
17 %
INTENSE
PASSIVE EASY
16 % 44 %
REACTION INITIATION
28%
UNDER 35
LESS DEVICES

19. A GUARANTEED EVOLUTION?
PASSIVE EASY INTENS
E

20. NOT UNIVERSAL, INSPIRED
PASSIVE EASY INTENS
E

21. PERCEPTIONS, EXPECTATIONS & REALITY
PASSIVE EASY INTENS
E

22. THE PARTICIPATION CHOICE
PASSIVE EASY INTENS
E

23. Holly Goodier
Head of Audiences
BBC Future Media