1. Intensive Program 2012
14/02/2012
Lesley De Beuckeleer
Market Researcher
De Lijn: Communicating the future
15/02/2012

2. Communicating the future
Question
How will/should De Lijn communicate with her passengers?
Goals
- Use less paper
- Sustainable communication
- Sustainable products
- More people using public transport through better
communication
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3. Communicating the future
Information
- Which information should our passengers get?
- At home
- At the bus stop
- On the bus or tram
- At their destination
- How should they get this information?
- On which devices?
- What should these devices look like?
- How do these devices work?
- Keep in mind to work within the house style of De Lijn
- More info on: www.delijn.be -> ‘over De Lijn’ -> ‘huisstijl’
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4. Communicating the future
Communication De Lijn
How it is
How it will be
How it should be
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5. Communicating the future
How it is
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6. Communicating the future
How it is
The internet: www.delijn.be
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7. Communicating the future
How it is
At the bus stop
Bus stop post
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8. Communicating the future
How it is
At the bus stop
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9. Communicating the future
How it is
You can find more information on our current communication on the internet.
www.delijn.be -> ‘Over De Lijn’ -> Huisstijl
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10. Communicating the future
How it is and will be
Work in progress
RISE
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11. Communicating the future
How it is and will be
Work in progress
‘Plug-in’ routeplanner (external websites)
Electronic newsletter - line disruptions
Mobile routeplanner (m.delijn.be)
iPhone app
Integration data De Lijn in Google
Integration data De Lijn in Navteq
Notifications of line disruptions at the bus stop
15/02/2012 IP 2012 – De Lijn Communicating the future

12. Communicating the future
How it is and will be Mobile routeplanner (m.delijn.be) & iPhone app
Work in progress
15/02/2012 IP 2012 – De Lijn Communicating the future

13. Communicating the future
How it is and will be
Realtime info on smartphone and on the internet
Work in progress
15/02/2012 IP 2012 – De Lijn Communicating the future

14. Communicating the future
How it is
Tickets
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15. Communicating the future
How it is
On the bus
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16. Communicating the future
How it will be A new ticketing system – MOBIB-card
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17. Communicating the future
How it will be
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18. Communicating the future
How it will be
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19. Communicating the future
How it will be TOUCHSCREEN
INTERFACE
Interactive user interface Electronic component
Non-contact reader
Adjustable identity
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20. Communicating the future
How it will be
8” screen with Passenger display
Projected capacitive touch
Speaker
Calypso reader
with contact interface
Lock
Non-contact reader
Data cassette holder
Smartticket holder
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21. Communicating the future
On-board computer
How it will be
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22. 22
Communicating the future
How it will be Front-end Back-end
IP 2012 – De Lijn Communicating the future

23. Communicating the future
How it will be
Modular
• Main unit
• Cash unit
Cash unit
• Coins
• Banknotes
Main unit
• Touchscreen
• Ticket dispenser
• Payment terminal
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24. Communicating the future
How it should be… ?
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25. Communicating the future
Thank you for your
attention.
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