Getting Googley at SES Chicago 2010

Everything I Know about Marketing I Learned from Google Aaron Goldman GoogleyLessons.com

Everything I Know about Marketing I Learned from Google AND SO CAN YOU! GoogleyLessons.com

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Search is at the Center ,[object Object],GoogleyLessons.com Image Sources: http://images.businessweek.com/ss/06/05/mammoth_tvs/image/ln-s8281d-82-- lcd-tv.jpg http:// libtute.usq.edu.au/userfiles/image/newspaper.jpg http:// www.marcopolo.ca/images/sangean%20wr20%20internet%20radio.jpg http:// www.penn-olson.com/wp-content/uploads/2010/07/billboard.jpg http:// chaselaw.nku.edu/images/admissions/laptop.jpg http://www.uncrate.com/men/images/2010/01/google-nexus-one.jpg

And Google is Leading the Way ,[object Object],GoogleyLessons.com Image Source: http:// www.adverbox.com/media/campaigns/2006/09/google.jpg

Power to the Search Marketer ,[object Object],GoogleyLessons.com Image Source: http://blog.80millionmoviesfree.com/wp-content/uploads/2010/07/the-social-network-justin-timberlake-jesse-eisenberg.jpg

Display is Getting Googley GoogleyLessons.com Image Source: http:// www.adexchanger.com/pdf/Display-Advertising-Technology-Landscape-2010-05-03.pdf

Display is Getting Googley GoogleyLessons.com Image Source: http:// www.adexchanger.com/pdf/Display-Advertising-Technology-Landscape-2010-05-03.pdf Display = $2.5 billion annually for Google

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Key Attributes of Search ,[object Object],GoogleyLessons.com

Key Attributes of Search ,[object Object],GoogleyLessons.com Auto Keyword Expansion Category + Brand Sub-Category + Brand Category + Color + Brand Brand + Sub-Category Brand + Category Brand + Name Name + Color Size + Name Name + Brand Celestron Astromaster 114 Reflector Telescope Only 3 left at $329.99. Price Match Guarantee www.telescopes.com/telescopes/celestron Price Inventory Product Keyword Promotion Category Brand Dynamic Ad Creation Auto Campaign & Ad Group Creation Category = Electronics Sub-Category = Telescopes Size = 10.1 Brand = Astromaster Item = 572 510 480 10 Name = DSC-H20 Color = Black Price = $329.99 Inventory = 3 Product Attributes

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Future Proofing GoogleyLessons.com

Google Yourself ,[object Object],GoogleyLessons.com Image Sources: http://images.businessweek.com/ss/06/05/mammoth_tvs/image/ln-s8281d-82-- lcd-tv.jpg http:// libtute.usq.edu.au/userfiles/image/newspaper.jpg http:// www.marcopolo.ca/images/sangean%20wr20%20internet%20radio.jpg http:// www.penn-olson.com/wp-content/uploads/2010/07/billboard.jpg http:// chaselaw.nku.edu/images/admissions/laptop.jpg http://www.uncrate.com/men/images/2010/01/google-nexus-one.jpg Your Name Here

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Getting Googley at SES Chicago 2010

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Getting Googley at SES Chicago 2010