International marketing presentation

1. INTERNATIONAL MARKETING
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2. Introduction
• The process of taking a company's activities, goods, and services
from its home market and introducing them to target markets in other
countries is an example of global expansion, which is a growth
strategy. There are a several different names for this phenomenon,
including "international expansion," "overseas expansion," and
"foreign expansion."
• The conduct of international commerce can take numerous forms,
including the following: The transportation of goods from one nation
to another ("exporting, importing, trade") Agreements in writing that
let companies based in one country to use the goods, services, and
procedures of another country may be referred to as licencing or
franchising (Vieira et al. 2020).
• Exporting, obtaining licences, participating in joint ventures, making
direct investments, establishing alliances, and working with
commercial hubs in the United Kingdom are the stages involved in
going global.

3. Overview of the organization
• During the year 2014, Robin Tombs laid the groundwork for
the establishment of the Yoti organisation. The primary
objective of introducing this application was to create as well
as enhance the individual's safer in addition to make them feel
more secure, which would ultimately result in the individual
contributing to and the worldwide organization's fast
development at a rapid rate.
• The goal of the organisation is to transform the mobile
application into the most reliable identity platform in the
world.
• the objective of the organisation is to both protect and store
personally identifiable information within the application.
Additionally, it works to improve the safety of the software for
those who are already utilising it.

4. Contd.
• According to this description of this organization,
Yoti has been chosen as the group to receive the
award. In addition, the primary objective of the
intervention that was performed on this app was to
secure personal information, and this objective
has been accomplished (Vieira et al. 2020).
• The Yoti app was developed with the intention of
making the company more useful to its customers,
and as a consequence, it has been leading to the
contribution of a substantial influence on the
industry. In addition to that, the development of
this application included the incorporation of
digital technology, which results in an accelerated
pace of economic expansion.

5. Difference Between global and local marketing
• In the context of a worldwide campaign, the geography of
the end customer is not very relevant; rather, the objective
is to communicate with the greatest number of people as
possible. A localised campaign has a more precise focus on
its audience, therefore you will need to choose where to
direct your efforts. In certain marketplaces, certain services
and products will perform very well, whereas in others, they
will not fare as well at all.
• International marketing entails employing marketing
strategies that are specific to individual countries'
marketplaces. These strategies are implemented by
knowledgeable marketers located in each of those regions.
On the other hand, global marketing is a concept that refers
to the efforts that are made to advertise products or services
to the one-of-a-kind international market.

6. Contd.
• The term "local marketing" refers to the advertising
strategies that a company implements online with the
objective of bringing its goods or services to the attention
of residents in its immediate vicinity, as well as of new
and prospective clients located within a certain radius,
with the goal of converting these individuals into ardent
supporters of the brand.
• In addition to being a subfield of general business
administration, international sourcing is a subject of
study that focuses on selling goods, services, and
solutions to clients on a local, regional, and international
scale (Vieira et al. 2020). The practise of applying
marketing ideas in more than a country, either by
businesses operating in foreign countries or across
national boundaries, is referred to as international
marketing.

7. Contd…
• Local marketing is a company's internet advertising strategy to
attract local inhabitants and prospective and new customers
within a particular radius to become brand loyalists.
International sourcing, a subsection of general business admin,
sells its goods, resources, and ideas to local, region, and
international clientele. International marketing is the practise of
implementing marketing principles in multiple nations, either by
foreign enterprises or across national borders.
• In many cases, expanding a business internationally is more
cost-effective than expanding locally or nationally. This is
because the costs of labour and supplies vary greatly from
country to country. For some organisations, this will make it
beneficial to shift a fundamental operational activity, such as
"manufacturing, customer service, or research and development
(R&D) to another country". It might make sense for other
businesses to export a rear service to a different country, such as
their payroll, human resources, or financial operations
(Kaewpramkusol et al. 2020).

8. product, pricing, promotional and distribution approach
• Products: We have been serving the Yoti app, which
assists in making the business go through its
processes and understands the main perspective. In
terms of enhancing the marketing mix, it aids in
safeguarding and helping the business improve its
demand rate. Additionally, it contributes to the
enhancement of the marketing mix.
• Promotion: The marketing strategy of the Yoti app
has been promoted in digital technology, and as a
result, the rate of productivity has increased thanks to
this. According to the findings of Paul et al. (2019),
the promotional rate at which the Yoti app can be
successful and, as a result, it makes the marketing
rate to improve its business growth and activities.

9. Contd…
• Distribution: Because the software has been
distributed through digital technology, it is helpful in
enhancing and making the process move through
effective techniques. In addition to this, the
implementation of a wide variety of government I'd
details that both acquire the business and encourage it
to enhance its positive rate.
• Price: Due to the current economic climate, the price
of the Yoti app has increased, which primarily helps to
insist on and implement the major factors rate. By
advertising this app in the worldwide and global
market rate, it leads to sharing as well as promoting all
different kinds of the major rate, which leads to
contributing to a substantial impact (Saputro et al.
2021).

10. Circumstances in the local market
• Strength: The Yoti contributes to the satisfaction of
the buyer and maintains a strong connection with
customers. The Yoti's main strength is in its ability to
speed up the rate at which sales are increasing
(Vilkina and Klimovets, 2020). The company excels
in both its efficiency and productivity, and it has a
high degree of adaptability in regard to both
innovation and trends.
• Weakness: It suffers from problems associated with
unemployment, which has led to a shortage of human
support, and it has inadequate market visibility. The
environment inside the building is a reflection of the
bad working circumstances that have developed due to
a lack of trust.

11. Contd.
• Opportunities: Yoti possesses the full
capabilities necessary to participate in Pure
Competition. It has the potential to improve
variety; hence, at this company, customers
are given a wide range of options, and the
company hosts a large number of networking
events (Vilkina and Klimovets, 2020).
• Threats: Yoti is in a potentially dangerous
scenario as a result of the lack of interest rate
risk. Be that as it may, another threat is the
rise in inflation around the world and the
associated decline in economic activity.

12. Circumstances in the international market: PESTEL analysis
• Political: The international global market rate serves as the
primary factor in determining fiscal and economic policy.
• Economical: One of the most important aspects that has
been identified as having an effect on the rate at which the
international global market is trading is the inflation rate.
21% of the annual rate of inflation results in the expansion
of the primary perspective of the company while also
bringing it more into alignment. The unemployment rate
also fell, which was a contributing element in figuring out
which transcription factor was the most important
(Kaewpramkusol et al. 2020).
• Social: The population component, which plays a
significant role in delivering the primary idea of the
company or GDP rate, has been evaluated in this context
and has been taken into account as well.

13. Contd.
• Technological: The adoption of digital technology is
currently taking place. When discussing the protection of
information, cyber security absolutely must be considered. It
is recommended that artificial intelligence as well as machine
learning be utilised here in order to assist in accomplishing
goals and maximising the efficiency of technical processes.
• Legal: Some of the important elements that have been
determined and which help in assessing as well as
determining the main perspective of the firm include
industry-specific rules and regulations, consumer tax
protection tax, and so on. These are only some of the major
factors that have been determined (Morgan et al. 2021).
• Environmental: The economic, political, technical, and
competitive considerations are some of the most important
ones to consider while attempting to get a grasp on the
fundamental idea behind the firm.

14. The implication of both market
• Yoti maintains a steady flow of communication and
contented clients. Sales growth is an area where Yoti really
shines. The business is effective, productive, and responsive
to market changes. Due to the high unemployment rate,
social support and public awareness have declined. The low
morale in the workplace is reflected in the ambience of the
building. To compete in Pure Competition, Yoti has all the
features you need. Because of its ability to promote
diversity, the organisation provides its customers with
several choices and hosts numerous networking events. Yoti
is in a potentially terrible position as a result of the absence
of interest rate risk (Yoti.com, 2022). However, there is an
additional threat posed by the worldwide increase in
inflation and the resulting decrease in economic activity.

15. Contd…
• The additional markets that were targeted aids in
recognising the major qualities that most help in
undergoing the organization's primary demand rate. This is
because of the fact that the new market has been targeted.
In addition to this, recommending new market tactics by
putting them into action is an extremely efficient method.
According to Morgan et al.'s of view (2021), some of the
target markets that have been conducted in this marketing
strategy depend on demographic, behavioural, and
geographic rate that is very influential on the productivity
rate. This is stated in the context of the productivity rate. In
addition, assistance is provided by the target market in the
form of a joint venture, as well as increased direct
exporting rates, both of which induce and lead to an
increase in the organization's demand rate.

16. International market approaches
• In accordance with the procedures of the international
process, the introduction of the Yoti app into the
international global market primarily contributes to the
recognition of the primary objective of the report. In
addition, it is essential to put these variables into practise
because doing so causes the organisation to advance and
acquire the most useful techniques, which in turn assist the
organisation to undergo its effectiveness rate.
• Technology facilitates the promotion and advertising of the
app in such a manner that a large number of users are given
the opportunity to get the knowledge necessary to
comprehend the efficiency development rate (Vilkina and
Klimovets, 2020). In addition to this, the procedure that
has been incorporated into the global market generally
permits the execution of the most strategic rate, which
results in a beneficial influence.

17. Contd…
• Joint ventures are going to be used as the entrance
route for the implementation of the marketing plan.
It is very encouraged that one goes through the
process of the intelligent item that is stability and
reliability in terms of renting as well as
accumulating the primary concepts of the company
(Morgan et al. 2021). The primary function of the
company rate is to assist in evaluating and
analysing the prospective rate of the customer,
which ultimately contributes to an increase in the
demand rate of the yoti firm and makes it more
successful.

18. Ways to assess competitors
• Marketing promotion techniques are crucial to increasing the
company's demand. Targeting and market segmentation enable
the Yoti app reach and share its information. (), targeting the
product and service lead in introducing the marketing mix that
largely helps increase and understand the organization's major
prospect. According to the international method, offering the
yoti app to the worldwide market largely assists acknowledge
the report's main aim. Implementing these elements helps the
organisation improve and find the best solutions to increase its
effectiveness.
• According to Kang, et al. (2021), technology promotes and
advertises the app so that many people may comprehend its
effectiveness growth rate. The international market method
usually allows for the most strategic rate, which has a
favourable influence.

19. Recommendations and Conclusion
• As a result of the marketing strategy described above, it
is possible to draw the conclusion that the Yoti app has
been successfully marketed in international markets. In
addition, every piece of information there is to know
about the tactics has been discussed in this article, both
in terms of compiling the material and learning its
primary perspective.
• The marketing target, the means of entry into the
market, and the services that have been carried out all
contribute to the organization's ability to acquire
information and strengthen its standing in the
international global market. As a result, the information
and the rate at which it may be produced contribute to an
increase in both the magnitude and the contribution to a
substantial impact in the market.

20. References
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References

22. THANK YOU