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Tutorial Objectives At the end of this tutorial you will be able to - Explain the benefit of studying marketing - Reflect on yourself as a consumer - Be able to identify types of value Agenda - 'Reception' - How are we going to study marketing - Getting to know you - What is your favourite possession - bring it, or a photo of it - Customer value - How we do the reflection assessment - Wrap up.

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Tutorial Objectives At the end of this tutorial you will be able to - Explain the benefit of studying marketing - Reflect on yourself as a consumer - Be able to identify types of value Agenda - 'Reception' - How are we going to study marketing - Getting to know you - What is your favourite possession - bring it, or a photo of it - Customer value - How we do the reflection assessment - Wrap up

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