This is a presentation on the basis of a case study against a Internship Program of Management by IIM Lucknow. Here we have to thoroughly study about the company read about it and explain the case study by telling like a story "The Managers of the Futures will be Storytellers"

4. • Having six business units
consisting of four major
appliances division, small
appliances division and
professional products division.
• 65% group sales from New
Zealand and Japan
• Markets characterized by low
population growth and high
replacement product sales have
been targeted.

6. INNOVATIVE
PRODUCTS
PROFITABLE
GROWTH
DEDICATED
EMPLOYEES
OPERATIONAL
EXCELLENCE

7. Porter’s Generic Strategy is being implemented
of overall cost, differentiation and focus, along
with SWOT Analysis.
This Innovation Triangle is the important part
of Electrolux combining marketing, design and
R&D to ensure faster product development and
reach to the market by customer research.
Same product architecture with different
design helps in modularized design as per the
location.
Strategic emphasis on increasing operational
efficiency, Electrolux has restructured its
production across divisions globally.

8. Electrolux has shifted
nearly 65% of its
manufacturing from
Western Europe and
Northern America to low
cost region.
Continuous innovation of
existing product to
penetrate existing markets.

9. MAJOR ACQUISITIONS OF
COMPANIES BY ELECTROLUX

11. THINKING OF YOU tagline helps build a connection with the customers, the
Ads reflect the same.

12. ANAYSIS OF THE COMPANIES STRATEGY AND THEIR PLANS

13. ELECTROLUX’s Vision is to be the best appliance company in the
world as measured by customers, employees and Shareholders

14. EVALUATE ELECTROLUX’S STRATEGY IN LIGHT
OF ITS VISION AND THE GLOBAL TRENDS IN
THE HOUSEOLD APPLIANCE INDUSTRY

16. WHAT BENEFITS WILL ELECTROLUX RECEIVE
FROM THE ACQUISITION OF GE APPLIANCES?
HOW DOES IT FIT IN WITH THE STRATEGIC
DIRECTION OF THE GROUP?
WHAT OTHER STRATEGIC OPTIONS CAN
ELECTROLUX PURSUE FOR FUTURE GROWTH TO
ACHIEVE GREATER GLOBAL DOMINANCE?

17. Benefits by acquiring General Electric
appliance gave Electrolux control over the
Kitchen and Laundry products.
In North-America would mean 90% of the
sales will be with Electrolux and running its
own Logistics and Distribution Network.
48.4% shareholding in Mexican Appliance
Company.
This acquisition would give Electrolux more
financial strength and more global business
around the world.

18. IF IT FITS WELL WITH ELECTROLUX STRATEGY?
• Experiencing growth with acquisitions as done in the
past.
• Increase in the product list and diversity in
products.
• Start of introduction of products into newer
markets not well versed by the company.
• Increase global reach and operational efficiency
under the companies banner.
• Paving a path to the Vision or the Goal the company
wants to achieve.
• Technological advancements in the company.

19. FUTURE GROWTH TOWARDS GLOBAL
DOMINANCE
• Targeting emerging markets like India and other
markets with population.
• Being price conscious as per the country or place
selling in.
• Have a strong market research program so as to
know the customers requirement and start working
towards those.
• Market research program on the prices and giving
some offers to attract more customers.
• Improving on marketing channels and create more
awareness towards the brand and highlighting the
specialty of the product.

20. SUMMARY
• Path to become global leaders.
• Four Pillars of Strategy
• Acquisition and Merger
• Future Plans

21. DISCLAIMER
Created by Aakash Goyal, MIT Manipal,
during a marketing internship by Prof.
Sameer Mathur, IIM Lucknow