4. aAdvantage Consulting: From Vision to Results
Partnering
clients in achieving
impactful implementation and
seamless transformation for
sustainable growth.
7. Introduction
The Barrett Seven Levels of Consciousness
Selfless service Global sustainability
Making a positive difference in the
world
Strategic alliances and regional
partnerships
Finding meaning in existence Strong cohesive culture
Letting go of fears. Democratic processes and
continuous renewal
Feeling a sense of self-worth
Fear: I am not enough.
Institutional effectiveness
Bureaucracy, central control, elitism,
complacency, and apathy.
Feeling protected and loved
Fear: I am not loved enough.
Sense of belonging & social stability
Inequality, discrimination, intolerance,
hatred, and loneliness/isolation.
Satisfying physiological and survival
needs
Fear: I do not have enough.
Economic stability and citizen
security
Corruption, violence, poverty,
environmental pollution, and greed.
SelfinterestCommonGood
Personal National
13. Personal Values of Singapore Residents
Values/Behaviours L
family 2
responsibility 4
friendship 2
happiness 5
health 1
caring 2
honesty 5
compassion 7
positive attitude 5
respect 2
Values/Behaviours L
family 2
friendship 2
health 1
happiness 5
caring 2
honesty 5
responsibility 4
well-being (physical/
emotional/ mental/ spiritual)
6
respect 2
balance (home/work) 4
Level Personal Values 2012 Personal Values 2015
7
6
5
4
3
2
1
Level
7
6
5
4
3
2
1
Blue = Appeared in both 2012 and 2015 P = Positive
L = Potentially Limiting
Legend
Key observations
• Compassion and
positive attitude
now in top values
• This suggests a
positive shift from
self to others and a
more positive
outlook on life and
society.
14. Current Culture Singapore Society
Values/Behaviours L
kiasu1 (L) 1
competitive (L) 3
materialistic (L) 1
self-centred (L) 3
kiasi2 (L) 1
blame (L) 2
security 1
education opportunities 3
effective healthcare 1
peace 7
Entropy = 37%
Values/Behaviours L
kiasu1 (L) 1
competitive (L) 3
self-centred (L) 3
material needs 1
kiasi2 (L) 1
deteriorating values (L) 3
elitism (L) 3
blame (L) 2
uncertainty about the future (L) 1
security 1
Entropy = 41%
Level Current Values 2012 Current Values 2015
7
6
5
4
3
2
1
Level
7
6
5
4
3
2
1
Blue = Appeared in both 2012 and 2015 P = Positive
L = Potentially Limiting
Legend
Key observations
• Deteriorating values
and uncertainty
about the future
have been replaced
by education
opportunities,
effective healthcare
and peace.
• This is a positive
change but there are
still some
challenging limiting
behaviours that
people observe in
daily life.
16. Cultural Entropy for Singapore
This table depicts the survey participants’ total votes for Current Culture potentially limiting values by level.
Potentially limiting values reflect the degree of disorder within a system and are found only at levels 1, 2 and 3.
Level Potentially Limiting Values (Votes) Cultural Entropy %
3
competitive (696)
self-centred (553)
deteriorating values (389)
elitism (357)
complacent (323)
wasted resources (233)
bureaucracy (225)
14% of total votes
2
blame (498)
discrimination (246)
not transparent (188)
inequality (178)
distrust (168)
tradition (111)
7% of total votes
1
kiasu (1134)
materialistic (616)
kiasi (538)
uncertainty about the future (262)
control (229)
short-term focus (204)
unemployment (124)
crime/ violence (79)
corruption (53)
terrorism (16)
16% of total votes
Total 7420 out of 20000 37% of total votes
Current
National
Entropy:
37%
Key observations
• List of all the
potentially limiting
values selected by
participants (total
votes in brackets)
• Values that show in
the top 10 are
marked in bold
17. Desired Culture Singapore Society
Values/Behaviours L
affordable housing 1
caring for the elderly 4
effective healthcare 1
compassion 7
quality of life 6
caring for the disadvantaged 4
peace 7
employment opportunities 1
caring for environment 6
concern for future
generations 7
Values/Behaviours L
affordable housing 1
caring for the elderly 4
effective healthcare 1
caring for the disadvantaged 4
compassion 7
concern for future generations 7
quality of life 6
equal opportunities 4
social responsibility 4
employment opportunities 1
Level Desired Values 2012 Desired Values 2015
7
6
5
4
3
2
1
Level
7
6
5
4
3
2
1
Blue = Appeared in both 2012 and 2015 P = Positive
L = Potentially Limiting
Legend
Key observations
• Singaporeans chose
Peace and Caring for
the Environment as
new values for the
desired culture.
• These are necessary
conditions for
sustained well-being
for all humanity.
27. Introduction
The Barrett Seven Levels of Organisational Consciousness
Service to humanity and societal contribution
Internal/External collaboration, community involvement
Sense of purpose & strong internal community
On-going improvement and employee participation
High performance systems and processes
Bureaucracy, hierarchy, confusion, and complacency.
Positive relationships that support organisation needs
Manipulation, blame, favouritism, and secrecy.
Financial viability and people safety
Control, greed, exploitation, and micro-management.
CommonGoodSelfinterest
