SlideShare a Scribd company logo

Affiliate Marketing Attribution by Kevin Edwards

•Download as PPT, PDF•
•
auexpo Conference
auexpo Conference
Business
1 of 5
The evolution of commissions 4% 6% 5%
What does value look like? Value System AOV? New Customer Acquisition? Sales Volume? Contribution in the sales journey? Conversion Rate? ‘ Intelligent’ commission setting Persistency of purchase? Click to sale Latency
What could you look at? Existing New New vs. existing % returning & how often Average spend & type of product
Interpreting the data Average Orders over six months Average Order Value over six months % of New Customers over 6 & 12 months
Putting it into practice New & existing commissions Category level commissions

Recommended

Behavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero GrigorakiBehavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero Grigoraki
auexpo Conference
 
Anatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin EdwardsAnatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin Edwards
auexpo Conference
 
A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)
auexpo Conference
 
Performance in Traditional & Mobile Media
Performance in Traditional & Mobile MediaPerformance in Traditional & Mobile Media
Performance in Traditional & Mobile Media
auexpo Conference
 
Customer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark ReportCustomer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark Report
Demand Metric
 
Developing Email Campaigns that Educate and Convert
Developing Email Campaigns that Educate and ConvertDeveloping Email Campaigns that Educate and Convert
Developing Email Campaigns that Educate and Convert
Act-On Software
 
The CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingThe CMO's Guide to Performance Marketing
The CMO's Guide to Performance Marketing
Matomy Media Group
 
Tracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate MarketingTracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Affiliate Summit
 

Recommended

Behavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero GrigorakiBehavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural Retargeting and Performance Marketing - Hero Grigoraki
auexpo Conference
 
Anatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin EdwardsAnatomy of an Affiliate Programme - Kevin Edwards
Anatomy of an Affiliate Programme - Kevin Edwards
auexpo Conference
 
A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)A4uexpo presentation robert glasgow(2)
A4uexpo presentation robert glasgow(2)
auexpo Conference
 
Performance in Traditional & Mobile Media
Performance in Traditional & Mobile MediaPerformance in Traditional & Mobile Media
Performance in Traditional & Mobile Media
auexpo Conference
 
Customer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark ReportCustomer Lifecycle Marketing Benchmark Report
Customer Lifecycle Marketing Benchmark Report
Demand Metric
 
Developing Email Campaigns that Educate and Convert
Developing Email Campaigns that Educate and ConvertDeveloping Email Campaigns that Educate and Convert
Developing Email Campaigns that Educate and Convert
Act-On Software
 
The CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingThe CMO's Guide to Performance Marketing
The CMO's Guide to Performance Marketing
Matomy Media Group
 
Tracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate MarketingTracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Affiliate Summit
 
Affiliate marketing Key Strategies For 2016
Affiliate marketing Key Strategies For 2016 Affiliate marketing Key Strategies For 2016
Affiliate marketing Key Strategies For 2016
Visualsoft
 
E Marketing Plan
E Marketing PlanE Marketing Plan
E Marketing Plan
deepa
 
Megan Ketchum
Megan KetchumMegan Ketchum
Megan Ketchum
Hilary Ip
 
E-Commerce Platform
E-Commerce PlatformE-Commerce Platform
E-Commerce Platform
edabols
 
Customer Lifecycle Management in 2019 and Beyond
Customer Lifecycle Management in 2019 and BeyondCustomer Lifecycle Management in 2019 and Beyond
Customer Lifecycle Management in 2019 and Beyond
CleverTap
 
LSA18: Reviews & Rankings - 2018 and Beyond
LSA18: Reviews & Rankings - 2018 and BeyondLSA18: Reviews & Rankings - 2018 and Beyond
LSA18: Reviews & Rankings - 2018 and Beyond
Localogy
 
Suresh Teckchandani - Ancestry
Suresh Teckchandani - AncestrySuresh Teckchandani - Ancestry
Suresh Teckchandani - Ancestry
Hilary Ip
 
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
auexpo Conference
 
The 360 degree customer view infographic
The 360 degree customer view infographicThe 360 degree customer view infographic
The 360 degree customer view infographic
RecoSense Infosolutions
 
Lead Life
Lead LifeLead Life
Lead Life
LeadLife Solutions
 
Cmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age CustomersCmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age Customers
Zensar Technologies Ltd.
 
Voucher Codes: Promotional Marketing
Voucher Codes: Promotional MarketingVoucher Codes: Promotional Marketing
Voucher Codes: Promotional Marketing
SiteVisibility
 
Ryan Brennan
Ryan Brennan Ryan Brennan
Ryan Brennan
Hilary Ip
 
An Introduction to Affiliate Marketing for the iGaming Industry
An Introduction to Affiliate Marketing for the iGaming IndustryAn Introduction to Affiliate Marketing for the iGaming Industry
An Introduction to Affiliate Marketing for the iGaming Industry
kieragoymour
 
Customer Retention: The Key To Growth
Customer Retention: The Key To GrowthCustomer Retention: The Key To Growth
Customer Retention: The Key To Growth
Exponea
 
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
National Retail Federation
 
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
auexpo Conference
 
Loyalty
LoyaltyLoyalty
Loyalty
hengfu
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing Database
Vivastream
 
Quantifying the impact of marketing campaigns on your business using Real Impact
Quantifying the impact of marketing campaigns on your business using Real ImpactQuantifying the impact of marketing campaigns on your business using Real Impact
Quantifying the impact of marketing campaigns on your business using Real Impact
CleverTap
 
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
auexpo Conference
 
The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found
auexpo Conference
 

More Related Content

What's hot

E Marketing Plan
E Marketing PlanE Marketing Plan
E Marketing Plan
deepa
 
E-Commerce Platform
E-Commerce PlatformE-Commerce Platform
E-Commerce Platform
edabols
 
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
auexpo Conference
 
Loyalty
LoyaltyLoyalty
Loyalty
hengfu
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing Database
Vivastream
 

What's hot (20)

Affiliate marketing Key Strategies For 2016
Affiliate marketing Key Strategies For 2016 Affiliate marketing Key Strategies For 2016
Affiliate marketing Key Strategies For 2016
 
E Marketing Plan
E Marketing PlanE Marketing Plan
E Marketing Plan
 
Megan Ketchum
Megan KetchumMegan Ketchum
Megan Ketchum
 
E-Commerce Platform
E-Commerce PlatformE-Commerce Platform
E-Commerce Platform
 
Customer Lifecycle Management in 2019 and Beyond
Customer Lifecycle Management in 2019 and BeyondCustomer Lifecycle Management in 2019 and Beyond
Customer Lifecycle Management in 2019 and Beyond
 
LSA18: Reviews & Rankings - 2018 and Beyond
LSA18: Reviews & Rankings - 2018 and BeyondLSA18: Reviews & Rankings - 2018 and Beyond
LSA18: Reviews & Rankings - 2018 and Beyond
 
Suresh Teckchandani - Ancestry
Suresh Teckchandani - AncestrySuresh Teckchandani - Ancestry
Suresh Teckchandani - Ancestry
 
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
 
The 360 degree customer view infographic
The 360 degree customer view infographicThe 360 degree customer view infographic
The 360 degree customer view infographic
 
Lead Life
Lead LifeLead Life
Lead Life
 
Cmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age CustomersCmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age Customers
 
Voucher Codes: Promotional Marketing
Voucher Codes: Promotional MarketingVoucher Codes: Promotional Marketing
Voucher Codes: Promotional Marketing
 
Ryan Brennan
Ryan Brennan Ryan Brennan
Ryan Brennan
 
An Introduction to Affiliate Marketing for the iGaming Industry
An Introduction to Affiliate Marketing for the iGaming IndustryAn Introduction to Affiliate Marketing for the iGaming Industry
An Introduction to Affiliate Marketing for the iGaming Industry
 
Customer Retention: The Key To Growth
Customer Retention: The Key To GrowthCustomer Retention: The Key To Growth
Customer Retention: The Key To Growth
 
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
 
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
 
Loyalty
LoyaltyLoyalty
Loyalty
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing Database
 
Quantifying the impact of marketing campaigns on your business using Real Impact
Quantifying the impact of marketing campaigns on your business using Real ImpactQuantifying the impact of marketing campaigns on your business using Real Impact
Quantifying the impact of marketing campaigns on your business using Real Impact
 

More from auexpo Conference

Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
auexpo Conference
 
The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found
auexpo Conference
 
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
auexpo Conference
 
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
auexpo Conference
 
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
auexpo Conference
 
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
auexpo Conference
 
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
auexpo Conference
 
Influence, Networking and Marketing
Influence, Networking and MarketingInfluence, Networking and Marketing
Influence, Networking and Marketing
auexpo Conference
 
The Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. ZanoxThe Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. Zanox
auexpo Conference
 
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of KaizenCRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
auexpo Conference
 
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
auexpo Conference
 
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
auexpo Conference
 
The past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-SmithThe past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-Smith
auexpo Conference
 
Advertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 InsightsAdvertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 Insights
auexpo Conference
 
Distribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable StrategyDistribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable Strategy
auexpo Conference
 
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer AppsEngaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
auexpo Conference
 
Turbo Charging your SEO Building Strategy
Turbo Charging your SEO Building StrategyTurbo Charging your SEO Building Strategy
Turbo Charging your SEO Building Strategy
auexpo Conference
 
For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?
auexpo Conference
 
Using Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate ChannelUsing Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate Channel
auexpo Conference
 
60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker
60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker
60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker
auexpo Conference
 

More from auexpo Conference (20)

Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
 
The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found
 
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
 
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
 
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
 
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
 
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
 
Influence, Networking and Marketing
Influence, Networking and MarketingInfluence, Networking and Marketing
Influence, Networking and Marketing
 
The Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. ZanoxThe Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. Zanox
 
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of KaizenCRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
 
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
 
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
 
The past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-SmithThe past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-Smith
 
Advertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 InsightsAdvertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 Insights
 
Distribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable StrategyDistribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable Strategy
 
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer AppsEngaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
 
Turbo Charging your SEO Building Strategy
Turbo Charging your SEO Building StrategyTurbo Charging your SEO Building Strategy
Turbo Charging your SEO Building Strategy
 
For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?
 
Using Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate ChannelUsing Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate Channel
 
60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker
60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker
60 tips in 60 minutes: Social, Search & Conversion - Sam Crocker
 

Recently uploaded

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
pr788182
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
gargpaaro
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
jaehdlyzca
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
pr788182
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 

Recently uploaded (20)

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 

Affiliate Marketing Attribution by Kevin Edwards

  • 1. The evolution of commissions 4% 6% 5%
  • 2. What does value look like? Value System AOV? New Customer Acquisition? Sales Volume? Contribution in the sales journey? Conversion Rate? ‘ Intelligent’ commission setting Persistency of purchase? Click to sale Latency
  • 3. What could you look at? Existing New New vs. existing % returning & how often Average spend & type of product
  • 4. Interpreting the data Average Orders over six months Average Order Value over six months % of New Customers over 6 & 12 months
  • 5. Putting it into practice New & existing commissions Category level commissions