Presentation Barbie

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Discussion of the innovations of Barbie, product and brand

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Presentation Barbie

  1. 1. “i can be”<br />Mehria Karimzadah<br />
  2. 2. More to it than just a pretty face...<br />Introduce 1956 Named after Mattel co-founder’s daughter<br />First Doll sold for $3.00, sold 351,000 dolls<br />Barbie products make up 40 percent of Mattel, Inc. annual sales.   <br />An estimated 90 percent of American girls have owned at least one Barbie doll over the last 40 years.<br />
  3. 3. Hidden past, new beginnings...<br />Bild Lilli <br />Barbie<br />
  4. 4. Beauty and Brains<br />Multi-million dollar franchise<br />Evolving lifestyle<br />Starring in movies, books, sparks controversy<br />Encompassing Environmental Changes<br />Strategic exposure<br />
  5. 5. Sugar and spice and everything nice...<br />
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  8. 8. Her man toy...<br />Barbie met Ken two years after she made her own phenomenal debut. <br />
  9. 9. Nip/tuck?<br />
  10. 10. Diversifying<br />first went international in 1961<br />Mattel even introduced Freundschaft (Friendship) Barbie<br />Mattel introduced the first black and Hispanic Barbie dolls in 1980.<br />
  11. 11. Across Genres<br />Silkstone<br />Movie characters<br />Rock, preppy, adult, high school <br />Vintage versus Modern<br />Designer label products<br />
  12. 12. Playing hard to get...<br />2001, Mattel began to differentiate Barbies into different classifications using Label Colors.<br />The current classifications are: <br />Pink Label<br />Silver Label. <br />Gold Label<br />Platinum Label<br />Black Label<br />
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  14. 14. Major names in High Fashion<br />
  15. 15. Keeping her options open...<br />Disney<br />
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  17. 17. Trouble in paradise...<br />
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  19. 19. Cat fight... Meow!<br />
  20. 20. Not only High-fashion, High-tech<br />
  21. 21. Never kiss and tell...<br /> Barbiehas had more than 80 careers -- everything from a rock star to a palaeontologist to a presidential candidate<br />More than 105 million yards of fabric have gone into making Barbie and her friends' fashions, making Mattel one the largest apparel manufacturers in the world.<br />Barbie doll is currently a $1.5 billion dollar-per-year industry.<br />The Barbie is currently marketed in more than 150 nations around the world.<br />
  22. 22. Questions?<br />

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