NO Standby // Switch up A way to encourage people to turn an action into a habit to save our earth.

1. Young Glory
Brief 1 | Oct 2011: "Keep the World Cool"
Idea: The GOODs of Saving Energy
Team Name: Chopstix
Team members: Danling Xu & Pui Chu Zoe Leung
// London College of Communication

2. Many household
appliances are never fully
switched off, but spend
most of the time in STANDBY mode.

3. Many household
appliances are never fully
switched off, but spend
most of the time in STANDBY mode.
Running 24 hours/365 days per year;
Amounting to 10% of residential electricity;
Wasting 64 million MWh electricity

4. More people are starting
to take action, but it’s
dif cult to get away from
their bad habits and lack
of memory.

5. More people are starting
to take action, but it’s
dif cult to get away from
their bad habits and lack
of memory. They need 4Gs

6. More people are starting
to take action, but it’s
dif cult to get away from
their bad habits and lack
of memory. They need 4Gs GOOD REMINDER from
GOOD COMMUNITY to form
GOOD MOTIVATION by
GOOD ENCOURAGEMENT

7. Idea:
The GOODs of
Saving Energy
NO Standby// Switch OFF

8. What is it?

9. What is it?
A Power off Remote control
with social platform.
A smart phone app which
brings convenience to the
user, one app suits all of the
most kinds of common
household appliances.

10. A good reminder will pop up
after Standby mode ready.

11. Our platform is connected to
the user’s Facebook account.
With each commitment of
SWITCH OFF, user could earn
GOOD points & badges.

12. Transforming
the saved energy
to social energy

13. Transforming
the saved energy
to social energy
The more energy saved,
the more GOOD points
earned. The monthly top 3
rankings will show on the
platform’s cover page.
The app would generate
motivation & engagement
through the reward
badges system.

14. Energy Saving
Analysis

15. Energy Saving
Analysis
There is overall analysis
of user’s behaviour and
accumulated energy
saving. Their great effort
to save our earth will be
share with other.
MEMO space allows
friends to write
comments. Through peer
in uence, efforts would be
maintained through
mutual encouragement.

16. “Eventually
it would make
people to turn an
action into a habit
in energy saving.”

17. “Eventually
it would make
people to turn an
action into a habit
in energy saving.”

18. Thanks for your attention,
now you can
SWITCH OFF.