Do check out more visuals through my behance account, https://www.behance.net/gallery/35281351/SingPost-Rebranding Singpost, Singapore’s national postal service provider has diversify and expand through mergers and acquisitions to stay relevant in the competitive e-commerce logistics world. In order to align to the change in business environment, here’s a rebrand proposal to help refine its brand positioning, message, brand architecture, etc.