Reliance fresh dipti

1,026 views

Published on

retail detail about reliance fresh

Published in: Business, Health & Medicine
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,026
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
75
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Reliance fresh dipti

  1. 1. Agenda Company profile Target customers Ambience Product Design Distribution model Place Promotion Price Strength Consumer insights Competitors Future Improvements Conclusions
  2. 2. Reliance Fresh – Company Profile
  3. 3. Reliance Fresh : Industry: Retail Type: Supermarket Chairman & Managing Director: Mukesh Ambani First Outlet: Hyderabad( Banjara Hills) Founded: 30th October 2006 Headquarter: Mumbai
  4. 4. Target customers Both high & low profile customers working women
  5. 5. Ambience
  6. 6. Products
  7. 7.  Dairy products
  8. 8.  Grocery
  9. 9.  Food items and beverages
  10. 10.  House hold items
  11. 11.  Beauty and cosmetics
  12. 12. Design Staff area and stocking area Personal care Vegetables & fruits sections Chocolate PulsesDairy products Detergents and toiletries Cash counter Beverages and Beauty products house hold stuff Entry Exit
  13. 13.  Farm To Fork Model
  14. 14. Place Easily accessible Near railway stations Near cross roads Near residential area
  15. 15. Promotion  Pamphlets  News paper advertisement  Discount scheme days – Saturday and Sunday
  16. 16. Pricing
  17. 17. Strength Own products Market penetration Offers and discounts Customer footfalls
  18. 18. Consumer insights Better in terms of price Suits for daily needs shopping Location preferential Wide product range Fresh quality products Majority of customers is female. Majority of customers are young. (Age 25-35) Majority customers like to purchase all goods from Reliance fresh. Customers like one stops shopping.
  19. 19. Continued… Local market till today is the first choice of customer. Advertisement is the biggest way to attracting the customer. Most of customers are satisfied with store. TV is the best way for attracting the customer. Shortages of skilled workers.
  20. 20. Competitors Fair price Local vendors
  21. 21. Future Scope of expansion Customer friendly store
  22. 22. Improvements Own website to for shopping Employee approaches The labels can be in “Hindi” or local language
  23. 23. Conclusion At this point reliance fresh is doing fairly good but if recommendations are added to it ,it would be more effective.

×