The document describes an interactive advertising game for the Toyota LandCruiser. Players would answer questions as they view all pages of the Toyota website, demonstrating their understanding of the vehicle's history, variations, capabilities and real-life uses. Clues would also be found across television, radio, print and mobile ads. Players would provide profile information during registration, and dynamic algorithms would capture additional data during play to create a "4D blueprint" of the user. Players could earn points to redeem for Toyota and partner products, with top players winning vehicles, accessories and other branded prizes. The goal is to transform passive loyalty into active brand obsession through an entertaining and informative format.

1. ADgames
©1995- 2016 Zen Joseph.All rights reserved.No part of this information may be used or published without express permission.
Toyota LandCrusier AdGame is based on
current website interface. Questions,clues
and links are reverse-engineered out of
existing contents,with seamless AdGame
components added where necessary.
Game interplay requires the viewing of
ALL pages / sections,and answering
questions that demonstrate player’s grasp
of vehicle history,variation,capabilities,
uses and use in real-life situations.
1
Campaign extends to television,radio,
print,iphone,cellphone,display,transit,etc.
Clues are also contained in these formats,
may require players to interface via
website.Dreamographic information is
captured with the knowledge & permis-
sion of players during‘registration’,and
through dynamic‘Inference Algorithms’
during play.Data is viewable in real-time
through the 4Ci System,and in data-
reports etc.Information on request.
2
Passive‘Brand Loyalty’program becomes
an active‘Brand Obsession’ where each
potential customer connects to products &
services they desire through an entertain-
ing & informative format...with a high
chance of winning items and/or earn
discounts on first- time and regular
purchases etc.
Rapport is established,trust is built,and an
ongoing DIALOGUE cements relationships
that support purchase of desired items.
3
Dreamographics
Permission-based data capture
system providing 4D blueprint of
users profile,emotional/psycho-
logical features,preferences and
most importantly,style & manner
of response plus prize-selection
Scoring & Prizes
Metapoints are earned based on
participation,toward specific or
brand-related products / services.
Awards,discounts,offers to winners
are redeemed through web-based
network and national dealers etc.
PRODUCT SPECIFIC
• Toyota accessories
• 3rd party auto items
• Toyota merchandise
PRODUCT RELATED
• camping gear
• outdoor items
• recreational
• theme-related
print mobile devices
television
Animated 2D or 3D website ADgame – clues are found throughout sponsor’s content
Grand Prize:
1 vehicle per week given away!
ADgame for Toyota LandCrusier
ADgames + Engagement + Rewards
= brand obsession / viral expression