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0
20
40
60
80
100
120
140
160
180
200
220
240
260
280
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
$BILLIONS
Ad spending, offline vs online
Newspaper Television Desktop Mobile
Source: Recode
0
10
20
30
40
50
60
70
80
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
$BILLIONS
Digital ad spend vs fraud
Display/CPM Search/CPC Impression Fraud Click Fraud
Source: IAB 2016 F1H Report
TUNE Research
All the major geos are affected
Source:TUNE
All the major geos are affected
There is a fraud for that
Bloomberg
Expertise Indifference
DataVolume /
Integrity
Price Performance
In-house Low Low Low $$$ Low
Marketing
platform,
Tracker
Mid Mid High $$ Mid
SaaS High High High $$ High
CPM
CPC
CPA /
CPI
Postback CSV*
*Only for the trial period
Postback
Call our API, get a real-time
response and rule the flow
Pixel
Put it into your ads and get all
the stats on it
JStag
Put on your site, LP or ads,
get stats and rule the flow
“
”
“
”
“
”
sales@fraudscore.mobi
www.fraudscore.mobi

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