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Fraudscore Action
1.
2.
0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 2007 2008 2009
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 $BILLIONS Ad spending, offline vs online Newspaper Television Desktop Mobile Source: Recode
3.
0 10 20 30 40 50 60 70 80 2007 2008 2009
2010 2011 2012 2013 2014 2015 2016 $BILLIONS Digital ad spend vs fraud Display/CPM Search/CPC Impression Fraud Click Fraud Source: IAB 2016 F1H Report
4.
TUNE Research
5.
All the major
geos are affected Source:TUNE All the major geos are affected
6.
There is a
fraud for that
7.
Bloomberg
8.
9.
Expertise Indifference DataVolume / Integrity Price
Performance In-house Low Low Low $$$ Low Marketing platform, Tracker Mid Mid High $$ Mid SaaS High High High $$ High
10.
CPM CPC CPA / CPI
11.
12.
13.
14.
15.
Postback CSV* *Only for
the trial period
16.
Postback Call our API,
get a real-time response and rule the flow Pixel Put it into your ads and get all the stats on it JStag Put on your site, LP or ads, get stats and rule the flow
17.
18.
“ ”
19.
“ ”
20.
“ ”
21.
sales@fraudscore.mobi www.fraudscore.mobi
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