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Product & Marketing Portfolio 
Zain Master
Pet Paws 
Role: Product Consultant 
PetPaws Mobile App 
Service Provider Portal 
Marketing Collateral / Persona
PetPaws Mobile App 
PETPAWS Mobile App (production) 
• Closest Dog Park 
• Save Favorites 
• Pet Services 
• Pet Calendar 
• Out Together 
• Pet Offers 
PetPaws App Mock Up & Requirements 
• Out Together to display all pet Friendly locations: 
• Restaurants 
• Hotels 
• Parks 
• Vets 
Main Landing Page 
Out Together Page
Service Provider Portal 
Website Flow Design 
- Dashboard 
- Offers: Create/ Manage 
- Calendar Appts 
- Customers 
- My Info 
Calendar Page 
- Bootstrap template 
- Responsive Design
User Persona / Collateral
Envysion 
Role: Product Manager 
Product Owner 
Core Application 
Business Intelligence
Insights Platform – Web Portal 
Original Portal 
• Multiple clicks to info 
• Video Focused Layout 
• Hierarchy Navigation 
• No Dashboard 
Insights Portal 
• platform focused around Actionable Intelligence 
• Graphical Representation of data and scores 
• Customizable Widget infrastructure
Business Intelligence 
Reporting 
• Overwhelming Options 
• Single Data Pivot 
• Outdated layout 
Reporting 
• Graphical Representation of Data 
• Multiple Data Pivot (Overview/ Employee/Location) 
• Updated Layout and overall better UX 
• Easily Customizable Filters
Release Notes/ Product Guide
MercuryLoyalty 
Role: Product Manager 
Product Owner 
Loyalty Apps: Web & Mobile Web Portals
MercuryLoyalty – Web Portal 
Merchant Portal 
• Broadcast Revenue 
• Social media Reach 
• Subscriber Count 
• Merchant Billing 
• New Registrants 
• Member visits 
• Rebranding 
• Reporting 
Consumer Portal 
• Merchant Branded consumer Portal 
• Communication Preferences 
• Social Media Integration 
• Gift & Loyalty Card 
• Current Offers 
• Reward Level 
• Surveys
MercuryLoyalty – Mobile Web Portal 
Registration/Login 
Mobile Web Portal Design Concepts 
• Feature Reward for Registration 
• Facebook Integration 
• Available Offers 
• Reward Level 
• Locations 
• Gift Card 
Dashboard 1 
Dashboard 2
MercuryLoyalty 
http://www.mercurypay.com/merchant-solutions/marketing-solutions/loyalty/ 
Marketing Collateral example– Epipheo Animated Video Pitch 
• Character Choice & Voice 
• Product Features 
• Animation Flow 
• Pitch Script 
• Story Plan
RigWatch Pulse 
Role: Product Manager 
Product Marketing 
User Interface Designer 
Rigwatch Pluse: iPhone, iPad, & Anroid 
RigWatch Platform
RigWatch Pulse Application (MVP to V1.5) 
Summary Page 
Icons Report Status 
Enhanced Login
RIgWatch Pulse iPad Wire-Frame 
Well List Search Well Name 
Casing Pressure 
Activity: REAMING 
Spud Date: 
Current Depth: 
24Hr Footage: 405 ft 
12/15/2010 
12,500 ft 
Depth - Bit 
Proposed Depth: 10,500 ft 
Depth Pulse 
Rig X35 
Company Man: 
John Doe (281 555 XXXX) 
Pusher: 
John Smith (281 555 XXXX) 
Days Vs. Depth 
Well List 
16 RAINBOLT 1-9H 
Well List 
Well List 
(Static on this page only) 
Well Name Days Vs. Depth Graph 
Well Status Icon 
(Drilling, Directional, Circulating, Trip in/out) 
Activity: 
Rig X35 
Spud Date: 
Current Depth: 
24Hr Footage: 
Proposed Depth: 
REAMING 
12/15/2010 
12,500 ft 
405 ft 
10,500 ft 
Company Man: 
John Doe (281 555 XXXX) 
Pusher: 
John Smith (281 555 XXXX) 
Days Vs. Depth 
Format: 
Background - Shade of Gray (like iPhone) 
Font - Well Name (White Bold) 
Parameters (White) 
Chat / Email / Text option 
Navigation Tray 
Directional 
Chat 
Maps 
Alerts 
RTSG 
Reports 
Annunciator 
More 
Well List 
Field Change 
Refresh/Indicator
iPhone Application Rating on CNET.com (9/23/2011)
RigWatch Suite (Brochure) 
Role: Creation of Taglines, Contents, layout, Brand consistency and Story.
RigWatch Suite (Brochure) 
Role: Creation of Taglines, Contents, layout, Brand consistency and Story.
Caterpillar 
Role: Product Definition Manager 
Offshore marine & Genset Control Systems 
Onshore Fracking Controls
Hazardous Area Shifter (collateral Sample) 
Role: Product Manager 
Responsibilities: Defined and 
introduced new product to 
position Caterpillar as an 
integrated solutions provider into 
the Well Service market segment. 
Also defined and developed 
Electronic control systems for 
other market segments 
(Onshore, Offshore, Gas 
Compression).
Off-Shore Control System (collateral Sample) 
Role: Product Manager 
Responsibilities: Defined and 
developed control system that 
integrated with customer systems 
into the Off-Shore (Marine & Oil 
and Gas) market segment. 
Also defined and developed 
Electronic control systems for 
other market segments 
(Onshore, Well Service, Gas 
Compression).
Motorola 
Role: Sr. Baseband Engineer 
Multiple 3g / 4g Phones
Phones worked on and shipped at Motorola 
V3231 
Role: Senior Baseband Engineer 
Responsibilities: ESD, Prototype 
Certification, Current Drain, Battery 
Qualification, Camera Testing, RF 
Parametrics (Rx/Tx), Displays, Power 
Management, and Circuit Design. 
Collaborated with Motorola CXD (consumer 
experience design) Group on the light diffusion, 
design, and layout of the elements on the 
keyboard to match customer brand.

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Product & Marketing Portfolio 2013

  • 1. Product & Marketing Portfolio Zain Master
  • 2. Pet Paws Role: Product Consultant PetPaws Mobile App Service Provider Portal Marketing Collateral / Persona
  • 3. PetPaws Mobile App PETPAWS Mobile App (production) • Closest Dog Park • Save Favorites • Pet Services • Pet Calendar • Out Together • Pet Offers PetPaws App Mock Up & Requirements • Out Together to display all pet Friendly locations: • Restaurants • Hotels • Parks • Vets Main Landing Page Out Together Page
  • 4. Service Provider Portal Website Flow Design - Dashboard - Offers: Create/ Manage - Calendar Appts - Customers - My Info Calendar Page - Bootstrap template - Responsive Design
  • 5. User Persona / Collateral
  • 6. Envysion Role: Product Manager Product Owner Core Application Business Intelligence
  • 7. Insights Platform – Web Portal Original Portal • Multiple clicks to info • Video Focused Layout • Hierarchy Navigation • No Dashboard Insights Portal • platform focused around Actionable Intelligence • Graphical Representation of data and scores • Customizable Widget infrastructure
  • 8. Business Intelligence Reporting • Overwhelming Options • Single Data Pivot • Outdated layout Reporting • Graphical Representation of Data • Multiple Data Pivot (Overview/ Employee/Location) • Updated Layout and overall better UX • Easily Customizable Filters
  • 10. MercuryLoyalty Role: Product Manager Product Owner Loyalty Apps: Web & Mobile Web Portals
  • 11. MercuryLoyalty – Web Portal Merchant Portal • Broadcast Revenue • Social media Reach • Subscriber Count • Merchant Billing • New Registrants • Member visits • Rebranding • Reporting Consumer Portal • Merchant Branded consumer Portal • Communication Preferences • Social Media Integration • Gift & Loyalty Card • Current Offers • Reward Level • Surveys
  • 12. MercuryLoyalty – Mobile Web Portal Registration/Login Mobile Web Portal Design Concepts • Feature Reward for Registration • Facebook Integration • Available Offers • Reward Level • Locations • Gift Card Dashboard 1 Dashboard 2
  • 13. MercuryLoyalty http://www.mercurypay.com/merchant-solutions/marketing-solutions/loyalty/ Marketing Collateral example– Epipheo Animated Video Pitch • Character Choice & Voice • Product Features • Animation Flow • Pitch Script • Story Plan
  • 14. RigWatch Pulse Role: Product Manager Product Marketing User Interface Designer Rigwatch Pluse: iPhone, iPad, & Anroid RigWatch Platform
  • 15. RigWatch Pulse Application (MVP to V1.5) Summary Page Icons Report Status Enhanced Login
  • 16. RIgWatch Pulse iPad Wire-Frame Well List Search Well Name Casing Pressure Activity: REAMING Spud Date: Current Depth: 24Hr Footage: 405 ft 12/15/2010 12,500 ft Depth - Bit Proposed Depth: 10,500 ft Depth Pulse Rig X35 Company Man: John Doe (281 555 XXXX) Pusher: John Smith (281 555 XXXX) Days Vs. Depth Well List 16 RAINBOLT 1-9H Well List Well List (Static on this page only) Well Name Days Vs. Depth Graph Well Status Icon (Drilling, Directional, Circulating, Trip in/out) Activity: Rig X35 Spud Date: Current Depth: 24Hr Footage: Proposed Depth: REAMING 12/15/2010 12,500 ft 405 ft 10,500 ft Company Man: John Doe (281 555 XXXX) Pusher: John Smith (281 555 XXXX) Days Vs. Depth Format: Background - Shade of Gray (like iPhone) Font - Well Name (White Bold) Parameters (White) Chat / Email / Text option Navigation Tray Directional Chat Maps Alerts RTSG Reports Annunciator More Well List Field Change Refresh/Indicator
  • 17. iPhone Application Rating on CNET.com (9/23/2011)
  • 18. RigWatch Suite (Brochure) Role: Creation of Taglines, Contents, layout, Brand consistency and Story.
  • 19. RigWatch Suite (Brochure) Role: Creation of Taglines, Contents, layout, Brand consistency and Story.
  • 20. Caterpillar Role: Product Definition Manager Offshore marine & Genset Control Systems Onshore Fracking Controls
  • 21. Hazardous Area Shifter (collateral Sample) Role: Product Manager Responsibilities: Defined and introduced new product to position Caterpillar as an integrated solutions provider into the Well Service market segment. Also defined and developed Electronic control systems for other market segments (Onshore, Offshore, Gas Compression).
  • 22. Off-Shore Control System (collateral Sample) Role: Product Manager Responsibilities: Defined and developed control system that integrated with customer systems into the Off-Shore (Marine & Oil and Gas) market segment. Also defined and developed Electronic control systems for other market segments (Onshore, Well Service, Gas Compression).
  • 23. Motorola Role: Sr. Baseband Engineer Multiple 3g / 4g Phones
  • 24. Phones worked on and shipped at Motorola V3231 Role: Senior Baseband Engineer Responsibilities: ESD, Prototype Certification, Current Drain, Battery Qualification, Camera Testing, RF Parametrics (Rx/Tx), Displays, Power Management, and Circuit Design. Collaborated with Motorola CXD (consumer experience design) Group on the light diffusion, design, and layout of the elements on the keyboard to match customer brand.