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Developing a Social Media Content Strategy
1.
Team SNEH-AND-ITY-AC a social
marketing consultation project with
2.
3.
Background ● ● ● ●
4.
Interview Highlights ● ● ● ●
5.
Business Objectives
6.
Social Media Audit ● ● ● ● Average
engagement per channel 2.58%0.02%2.58%
7.
Social Media Audit
(cont’d)
8.
Social Media Audit
(cont’d)
9.
Social Media Audit
(cont’d)
10.
Competitive Analysis ● ● ● ● ●
11.
Our recommendationsAreas to
Improve
12.
Implementation 1: Define
Core Customer
13.
Implementation 1: Define
Core Customer
14.
Implementation 1: Define
Core Customer
15.
Implementation 2: Revamp
Content Strategy ●
16.
Implementation 2: Revamp
Content Strategy ●
17.
Implementation 2: Revamp
Content Strategy ● ● ● ● ● ●
18.
Implementation 3: Get
some Buzzzzz going ● ● ●
19.
Implementation 3: Get
some Buzzzzz going ● ● ● ●
20.
Conclusion ● ●