SlideShare a Scribd company logo
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Team SNEH-AND-ITY-AC
a social marketing consultation project with
Background
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Interview Highlights
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Business Objectives
Social Media Audit
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Average engagement per channel
2.58%0.02%2.58%
Social Media Audit (cont’d)
Social Media Audit (cont’d)
Social Media Audit (cont’d)
Competitive Analysis
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Our recommendationsAreas to Improve
Implementation 1: Define Core Customer
Implementation 1: Define Core Customer
Implementation 1: Define Core Customer
Implementation 2: Revamp Content Strategy
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Implementation 2: Revamp Content Strategy
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Implementation 2: Revamp Content Strategy
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Implementation 3: Get some Buzzzzz going
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Implementation 3: Get some Buzzzzz going
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Conclusion
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