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WHY TOUGH ECONOMIC
CONDITIONS ARE PERFECT FOR
PRIVATE LABELS TO EXCEL
HIT HARD
FACING THE UNTOWARD EFFECTS OF A
RECESSION OR ECONOMIC SLOWDOWN
WHEN MOST BUSINESSES ARE
PRIVATE LABELS
TEND TO WALK IN THE OPPOSITE DIRECTION AMID CRISIS
PRIVATE LABELS EXCEL!
IT HAS BEEN OBSERVED IN MULTIPLE RECESSIVE PERIODS
INCLUDING VARIOUS GLOBAL HEALTH CRISES
HERE IS OUR TAKE
ON THE ISSUE
1
RECESSION FEARS DRIVE CUSTOMERS
TOWARDS PRIVATE LABELS
an economic slowdown gives people enough reasons to cut costs and
get inclined towards low cost products
2
ADAPTATION IS THE KEY TO SURVIVE
AN ECONOMIC SLOWDOWN
in comparison to larger brands, private labels are fare more adaptive
and responsive to crises due to smaller net worth
3
THE MYTH OF PRICE-QUALITY
INFERENCE
Regular shoppers tend to infer the quality of a good from its price. Buyers
usually want to avoid the uncertainty concerned with buying a non-branded
product even at the cost of the extra money that apparently doesn’t provide
any extra value.
eRMG
FIND OUT MORE ABOUT THIS TOPIC
VISIT US AT
https://www.ermg.co
https://blog.ermg.co/why-tough-economic-conditions-are-
perfect-for-private-labels-to-excel/
https://ermg.medium.com/why-tough-economic-conditions-
are-perfect-for-private-labels-to-excel-128e211861f

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Tough Economic Conditions = Better Businesses

  • 1. WHY TOUGH ECONOMIC CONDITIONS ARE PERFECT FOR PRIVATE LABELS TO EXCEL
  • 2. HIT HARD FACING THE UNTOWARD EFFECTS OF A RECESSION OR ECONOMIC SLOWDOWN WHEN MOST BUSINESSES ARE PRIVATE LABELS TEND TO WALK IN THE OPPOSITE DIRECTION AMID CRISIS
  • 3. PRIVATE LABELS EXCEL! IT HAS BEEN OBSERVED IN MULTIPLE RECESSIVE PERIODS INCLUDING VARIOUS GLOBAL HEALTH CRISES HERE IS OUR TAKE ON THE ISSUE
  • 4. 1 RECESSION FEARS DRIVE CUSTOMERS TOWARDS PRIVATE LABELS an economic slowdown gives people enough reasons to cut costs and get inclined towards low cost products
  • 5. 2 ADAPTATION IS THE KEY TO SURVIVE AN ECONOMIC SLOWDOWN in comparison to larger brands, private labels are fare more adaptive and responsive to crises due to smaller net worth
  • 6. 3 THE MYTH OF PRICE-QUALITY INFERENCE Regular shoppers tend to infer the quality of a good from its price. Buyers usually want to avoid the uncertainty concerned with buying a non-branded product even at the cost of the extra money that apparently doesn’t provide any extra value.
  • 7. eRMG FIND OUT MORE ABOUT THIS TOPIC VISIT US AT https://www.ermg.co https://blog.ermg.co/why-tough-economic-conditions-are- perfect-for-private-labels-to-excel/ https://ermg.medium.com/why-tough-economic-conditions- are-perfect-for-private-labels-to-excel-128e211861f