At the 2014 Canadean International Beer Strategies Conference in Rome, Mini Kalivianakis and Margot Pradon from SKIM presented "Common beliefs about pricing, Myth or Truth?" sharing price beliefs impacting marketing strategy in the beer industry.
In their presentation, Mini and Margot:
• Delivered insight on whether changing your pack size is a better idea than changing your price
• Showcased commonly-made assumptions in pricing strategy across the market
• Dispelled or confirm these myths, based on the knowledge gleaned from conducting over 200 pricing studies in over 25 countries
• Provided insights about consumer price perceptions and their implications for your marketing strategy