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Privacy, particularly on location, is a huge area of concern for all major brands. The opportunity is so big that it’s hard to pass up use of consumer mobile data. But with so much at stake, you don’t want to overplay your hand and get into a legal quagmire. Matthew will cover the latest in the every-changing legal landscape of mobile marketing. This information session covers (a) an overview of the legal framework affecting mobile marketing, (b) federal and state enforcement measures and expectations, (c) emerging issues in mobile privacy expectations, including location-based ads, (d) recent rulings and implications relative to the TCPA.

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Data, the gold of the online world, can be both an asset and a liability. Online tracking mechanisms and data matching/segmentation techniques have become far more sophisticated and make programmatic media buying more effective. 1st party and 3rd party data can be acquired and used for a wide variety of purposes. Regulators and lawmakers are slowly catching up and raising privacy and consumer protection concerns. Avoiding potential pitfalls should be a key strategic business decision for every player in the programmatic space using services through which data is collected and/or exploited. This session will discuss best practices for exploiting big data in the programmatic and digital media worlds in a compliant manner.

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We strongly support the objectives of the California Consumer Privacy Act (CCPA), but we have notable concerns around the likely negative impact on California consumers and businesses from some of the specific language in the law. We provide this initial comment to provide you with information about the significant importance of a data-driven and ad-supported online ecosystem, industry efforts to protect privacy, and in section III of the letter draw your attention to several areas that can be addressed and improved through the rulemaking process. We will provide more detailed comments over the coming weeks.

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The FDA’s role in the approval and subsequent review of Vioxx, a pain medication with- drawn from the market by its manufacturer after it was associated with heart attacks and strokes, is discussed in a case at the end of this textbook. In 2010, Congress established, as part of the Dodd-Frank Act (also discussed in Chapters 8 and 14), a new consumer regulatory body, called the Consumer Financial Pro- tection Bureau. The purposes and actions of this agency are described in Exhibit 15.B. The debate over whether government should become involved in protecting consumer privacy is discussed in the next section of this chapter. All seven government regulatory agencies shown in Figure 15.2 are authorized by law to intervene directly into the very center of free market activities, if that is considered nec- essary to protect consumers. In other words, consumer protection laws and agencies substi- tute government-mandated standards and the decisions of government officials for decision making by private buyers and sellers. Consumer Privacy in the Digital Age In the early 21st century, rapidly evolving information technologies have given new ur- gency to the broad issue of consumer privacy. Shoppers have always been concerned that information they reveal in the course of a sales transaction—for example, their credit card or driver’s license numbers—might be misused. But in recent years, fast-changing technologies have increasingly enabled businesses to collect, buy, sell, and use vast amounts of personal data about their customers and potential customers. The danger is not only that this information might rarely be used fraudulently, but also that its collection represents a violation of privacy and might lead to unanticipated harms. Individuals are often unaware of how much information about themselves they reveal to others as they shop, interact with friends, play games, or look for information online. A variety of technologies make this possible. Many websites place cookies—or more powerful Flash cookies—on a computer hard drive, to identify the user during each subsequent visit and to build profiles of their behavior over time. Web beacons embedded in e-mails and websites retrieve information about the viewer. In deep packet inspection, third parties access and analyze digital packets of information sent over the Internet, such as pieces of e-mails or Skype calls, to infer characteristics of the sender. Not just retailers, but also Internet service providers such as Comcast, search engine operators such as Google, and informational services such as Dictionary.com, also track their users. So-called data aggregators purchase and combine data about individuals collected from various sources and compile them into highly detailed portraits to be sold to retailers, service providers, and advertisers.15 An example of a data aggregator is Acxiom Corporation, based in Conway, Arkansas. Acxiom, called the “quiet giant” of the industry, has built the larg ...

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https://digitalguardian.com/blog/social-engineering-attacks-common-techniques-how-prevent-attack Statement of Michelle Richardson, Director, Privacy & Data Center for Democracy & Technology before the United States Senate Committee on the Judiciary GDPR & CCPA: Opt-ins, Consumer Control, and the Impact on Competition and Innovation March 12, 2019 On behalf of the Center for Democracy & Technology (CDT), thank you for the opportunity to testify about the importance of crafting a federal consumer privacy law that provides meaningful protections for Americans and clarity for entities of all sizes and sectors. CDT is a nonpartisan, nonprofit 501(c)(3) charitable organization dedicated to advancing the rights of the individual in the digital world. CDT is committed to protecting privacy as a fundamental human and civil right and as a necessity for securing other rights such as access to justice, equal protection, and freedom of expression. CDT has offices in Washington, D.C., and Brussels, and has a diverse funding portfolio from foundation grants, corporate donations, and individual donations.1 The United States should be leading the way in protecting digital civil rights. This hearing is an opportunity to learn how Congress can improve upon the privacy frameworks offered in the European Union via the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) to craft a comprehensive privacy law that works for the U.S. Our digital future should be one in which technology supports human rights and human dignity. This future cannot be realized if people are forced to choose between protecting their personal information and using the technologies and services that enhance our lives. This future depends on clear and meaningful rules governing data processing; rules that do not simply provide 1 All donations over $1,000 are disclosed in our annual report and are available online at: https://cdt.org/financials/. 2 people with notices and check boxes but actually protect them from privacy and security abuses and data-driven discrimination; protections that cannot be signed away. Congress should resist the narratives that innovative technologies and strong privacy protections are fundamentally at odds, and that a privacy law would necessarily cement the market dominance of a few large companies. Clear and focused privacy rules can help companies of all sizes gain certainty with respect to appropriate and inappropriate uses of data. Clear rules will also empower engineers and product managers to design for privacy on the front end, rather than having to wait for a public privacy scandal to force the rollback of a product or data practice. We understand that drafting comprehensive privacy legislation is a complex endeavor. Over the past year we have worked with partners in civil societ.

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Running Head: PRIVACY AND CYBERSECURITY 1 PRIVACY AND CYBERSECURITY 3 PRIVACY AND CYBERSECURITY Name Institution PRIVACY AND CYBERSECURITY For some time now, the discussion regarding the convergence between data privacy and cybersecurity has been raging on (Burn, 2018). There has been new laws being put in place in a bid to regulate the manner in which people’s private data is collected, used, disclosed and disposed (Bhatia et al, 2016). On the hand, cyber-attacks have spirited exponentially as well as numerous cases of data breaches and unauthorized access and use of personal data. There is need for persons and organizations to understand their rights and obligations regarding such critical personal data as health, financial as well as other information that can be identified as critical. This is one area that is now more than ever very critical for business and almost every other sector in our dynamic world. That said, it is only important to delve into this matter, by means of reviewing the new data privacy laws and regulations, and cybersecurity and personal data protection best practices. In simple sense, with the experienced rise of large amounts of data and machine learning, the issues of privacy and cybersecurity are converging. What was some time ago an abstract concept that was aimed at ensuring that the expectations of our data were protected has now become concrete and critical matter, to match the level of the threats posed by cybercriminals whose would really like to access our data without our authorization. Looking at it more specifically, the biggest threat to our digital selves is that threat of unauthorized access of our personal information. In days gone by, privacy and security were perhaps largely separate functions that seemed to move almost in a parallel manner. Security took the front seat, thanks to the more tangible concerns about it as privacy took a backseat. Nowadays, their lines have met thanks to extensive machine learning techniques that we have in place. Once data is generated, any person who comes into possession of that poses new dangers to not only our privacy but also security. With all this in mind, it is perhaps too obvious that the world has reacted in a bid to control this problem. In that accord, new data regulations have been put in place to try as much as possible to mitigate the threats posed by data breaches and unauthorized access of personal data. Examples of the recent data protection laws and regulations put in place are the Global Data Protection Regulation (GDPR) that were enforced in May 2018 (Burn, 2018). The regulation brought with it far-reaching alterations in policies regarding privacy and data security in the European Union and ultimately in the whole world. This is because companies handling data of individuals residing within the EU have to align with the regulation on how that data is managed and/or shared. Some of the far reaching provisions that companies mus.

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