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Com546 Leading Discussion[1].Ppt 5


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Com546 Leading Discussion[1].Ppt 5

  1. 1. Principles of New Media Lev Manovich (2001) New Media VS Old Media COM546, YUN LI
  2. 2. <ul><li>&quot;New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century.&quot; </li></ul>
  3. 3. <ul><li>Numerical Representation (media becomes programmable) </li></ul><ul><li>Modularity (fractal structure of new media) </li></ul>
  4. 4. <ul><li>Automation </li></ul><ul><li>Variability </li></ul><ul><li>Transcoding </li></ul>
  5. 5. <ul><li>&quot;Not every new media object obeys these principles. They should be considered not as absolute laws but rather as general tendencies of a culture undergoing computerization.&quot; </li></ul>
  6. 6. <ul><li>discussion questions: </li></ul><ul><li>What is your definition of new media? </li></ul><ul><li>What are the key distinctions between the old media and the new media? </li></ul><ul><li>Is there a dividing line existed between old media and new media? </li></ul>