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Social Networks:   Reality:
Facebook places




 Foursquare




  AroundMe




    Poynt




     Sonar




    Gowalla
Why Consumers Use Geolocation Apps?
                                                      Facebook places



                              Connecting with
                              other people I know
                              or would like to meet    Foursquare
                              Finding a place liked
                              by those I trust

                              Insight about my
                              travel or movements
                                                        AroundMe
                              Practical knowledge
                              of a new technology

                              Other
                                                          Poynt

                              Savings and
                              discounts on
                              merchandise
                              Achieving activity           Sonar
                              milestones in a
                              rewards schemes




                                                          Gowalla
Facebook places




          Foursquare




           AroundMe




             Poynt




              Sonar




Youhoo       Gowalla
•


•




•


•
Youhoo presentation
Youhoo presentation

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Youhoo presentation

  • 1.
  • 2. Social Networks: Reality:
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Facebook places Foursquare AroundMe Poynt Sonar Gowalla
  • 12. Why Consumers Use Geolocation Apps? Facebook places Connecting with other people I know or would like to meet Foursquare Finding a place liked by those I trust Insight about my travel or movements AroundMe Practical knowledge of a new technology Other Poynt Savings and discounts on merchandise Achieving activity Sonar milestones in a rewards schemes Gowalla
  • 13. Facebook places Foursquare AroundMe Poynt Sonar Youhoo Gowalla
  • 14.