Yolandé Dawson is a South African professional with over 20 years of experience in marketing, public relations, and project management. She is fluent in English and Afrikaans with basic skills in Xhosa. Her educational background includes a National Diploma in Public Relations Management and additional training in leadership, finance, and security. References are provided from her former supervisors and clients in marketing and security industries.

1. Yolandé Dawson
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PERSONAL DETAILS
Date of birth : 27 March 1976
Marital status : Single
Physical Address : 9 Welgemeend Street, Kleinbosch, 7500
Postal Address : PO Box 13264, N1 City, 7463
Tel : 021 50 888 50 (w) / 021 508 7957 (work direct line) / 084 609 9587
Languages : Fluent in Afrikaans and English
Basic Xhosa (Matric and subsequent refresher course)
Computer literacy : Internet, e-mail, MS Windowsand MS Office
Licence : Code 08
E-mail : ydawson@adt.co.za
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PROFILE
 Superb written, communication and presentation skills;
 Very results-driven and committed to maintaining high standards;
 Sharp eye for detail and excellent editing/proofreading skills;
 Highly creative, self-motivated professional whois also able to motivate others to
achieve higher levels of performance, productivity and professionalism;
 Strong problem-solving and decision-making abilities;
 Able to performunder pressure;
 Flexible and persevering, and can handle several projects simultaneously;
 Committed to excellent service and building strong relationships with clients;
 Exceptional interpersonal skills and adept at working with a wide range of people
effectively;
 Keen to attempt new, untried methods and ideas;
 Known for taking innovative and bold approaches.
EXTRACTS FROM A PERSONAL PROFILE ANALYSIS (PPA) – 12 September 2008
 Goal-orientated, assertive by nature, self-assured, high drive to succeed, is
venturesome and willing to accept authority vested in her.
 Challenges, initiates and explores as a natural course. Being forward-looking, she is
adventurous and capable of bypassing convention.

2. Curriculum Vitae:Yolandé Dawson – April 2015 - 2 -
 Assumes responsibility, has a very direct style, is a forceful taskmaster and applies
pressure for results on others.
 Change, variety and activity are important motivatorsfor this very active
individualist.
 The job should require her to come up with new ideas and approaches to the solving
of traditional problems or the implementation of new methods.
 She enjoys challenging assignments and a wide scope operation.
 There are clear indicators that in the work situation this person becomes even more
motivated by challenge and authority than is indicated in the self-image. This
therefore suggests that she pushes even harder in the work situation to achieve a
profitable result.
 Describing words: Independent, individualistic, direct, logical, probing, active,
energetic, strong-willed, persistent, factual, asks ‘what’ and ‘when’.
QUALIFICATIONS
1994 – 1996 : Port Elizabeth Technikon
National Diploma in Public Relations Management
1993 : DF Malherbe High School
Matriculated – Cape Provincial Matriculation Board Senior Certificate
ADDITIONAL TRAINING
 ADT Leadership Development Programme 2010 (Senior Management) at the
Gordon Institute of Business Science(University of Pretoria) – April to October 2010
(passed with an overall distinction)
 ADT: Six Sigma (Blue Belt) – May 2007 (achieved an overall distinction)
 ADT: Management Training Course – 2006 (no examination required)
 ADT: Finance for Non-Financial Managers (Modules1, 2 and 3) – 2005 (achieved an
overall distinction)
 Grade B (PSIRA registered) – ADT Training Academy, 2002
 Radio Broadcasting Course(6-month part-time course at Cape Town Technikon) -
November 2000 (passed with an overall distinction)
 Conversational Xhosa Course(Russell Road College) – 1999 (100% examination
mark)

3. Curriculum Vitae:Yolandé Dawson – April 2015 - 3 -
REFERENCES
 Martin O’Chieng
Marketing and Strategy Director: ADTSecurity South Africa (left ADT in Dec 2014)
Cell: 071 882 5821
 Lindsey O’Neill
Head of Sales: ADT Security Western Cape (left ADT in Dec 2012)
Cell: 083 783 5003
 Karin Hopkinson
Owner: Blue Dot Ink (previously Dannhauser Graphic Design)
Cell: 082 331 6203 / Work: 021 685 1989 / E-mail: karin@bluedotink.com
 Michelle Combrinck
Owner: Zinto Marketing Group
Previously Regional Promotions Manager (PE) / National Operations Manager (JHB):
Hot Dogz Inc
Cell: 083 654 1186 / Work: 011 021 8292 / E-mail: michelle@zinto.co.za