Digital-Lab Presentation

1. - Dimas Dwi Nugraha 1801416983
- Yokogiru Aldwin Valentino Simanjuntak 1801414006
- Megawati 1801414095
- Paula Irena 1801417790
- Hana Imanuela 1801374860
Öl Indonesian
Representative
Imanuela

2. History
Germany Öl company- based oil and gas was
founded in 1896 by Hans Ferdinand von Hessen. This
company is a number one brand of gasoline-based
company. In early 2017, this company was
established in Indonesia with a 98 octane Glück. On
February 20, 2017, Ol was a newcomer to the oil and
gas industry in Indonesia who was launching their
latest oil products. Glück introduced as a new brand
of 98 octane fuel in order to meet the needs of
Indonesia’s vehicles users

3. History
This fuel claimed to be the perfect fuel for cars and
bicycles. Öl Imanuela as Indonesia representative
said that Glück has been claimed as a perfect match
for sports vehicles. Sum up with the quality of clearer
gasoline and 98 octane machine, this brand new will
light up a new experience with your vehicle. Glück
will be available at all of retail gas station in
Indonesia starts on March 2017., Yenny Andayani
stated this as the President Director of Pertamina.

4. Vision & Mission
Vision: Comes up as a World Class National Oil
Company which minimize environment polluting by
its existence.
Mission: Running the business core of oil & gas and
biofuels in an integrated class based in a strong
discipline commercial.

5. Business Strategy
Exploration and production
-Increasing production from its existing fields
-Increasing the gasoline’ quality and less pollution
given to environtment
-Company’ activities and operation expanding by a
better way from what had done before
-Strategic alliances in order to expanding and any
specific potential capabilities

6. • Non Eksploration & production
- Increasing its commercial business within the
country and taking every chances related to
enlarging the transportation business
- Stated as an active company in line with pricing
policy claimed by Government
- Increasing its capacity and services in order to
drilling as a support to company’ expansiom

7. Business & Marketing
• Fuels Retail
Öl marketing strategy and system will be activate
through every retail distributors in various fuel
company spreads all over Indonesia, such as gas
station, Kerosene and diesel agent.
• Domestic Gas
Providing LPG as the staple and fuels for home
industry, commercial and personal needs.

8. • Marine & Fuel Industry
Selling the fuels to the fuel industry and marine,
which fuel that Öl provides including; solar and
diesel
• Aviation
Providing fuels in order to fulfill aviation’ needs
• Providing logistic services throughout raw oil,
gas and petrol distributions.

9. Product Launched
GlückGlück

10. Produk
• Bio Solar
• Pertamax
• Bio Pertamax
• Pertamax Plus
• Aviation Turbine Fue
• Liquified Petroleum Gas
• Compressed Natural Gas

11. SWOT
- Dominate LPG’ sales market because of its
lower price and exact qualities.
- Product has been tested through higher
technology from what had existed before
- Best materials of gasoline
Strenghts

12. - Has a high dependency only on one supplier
which controls the capability of products.
- The cesspit of company could be the worst thing
could affect its residences nearby
Weaknesses

13. - Potential chances of competing in international
scale and creating and building a good working
ethics
- Potential chance of becoming a new supplier of
fuels based gasoline to meet the needs of
demands
Opportunities

14. - There are many companies whom running the
same field of businesses in Indonesia
- A downturn in economy which affecting
demands and income. Unstable economical in
finance will bring such a huge impact of income
and expenses.
Threats