4. Target Customers
From MRI Research
● Middle Age: 35-54
● Now Married, / Children(6-17yrs)
● Education: Graduate College +
● Occupation:Profession, Management,
business, sales and office occupation
● HHI: 75,000 +
● Home:Owned
● Years at present address: 5+
● Race: White, Asian, American Indian
● County Size: B or C
● Census Region: North East, Midwest,
West
● Interests: Lifestyle, Finance,
Healthcare, Cooking, Home decoration,
Business, News
5. Target Audience
● Economic efficient driven
(long time breakeven)
● Environmentalists
● Home Builders ( do we really need them?)
12. Channel Name: EnergyZone
● Introduce, aware and educate -- function, usage, how efficient -- Like,
Share, Subscribe, watching time, leaving email after watching
● Engage and share -- Energy Saving Tips and Testimonials -- CTR,
Share, comments, leaving email after watching, postcode to find out
the closest store
Advertisement
“A breakthrough electricity generator helps you cut down your monthly
electricity bills. ”
“A breakthrough fuel cell generator can only generate clean and efficient
energy. With it, you can change the world!” -- (Click here to learn more.)
● Click to learn more (CTR)/ find out the closest store/ leave the email
address.
Advantage:
13. Facebook Page:
● Introduce, aware and educate
● Share Videos of YouTube
● Special Campaign: ”Earth Hour”
● Energy Saving Tips
Advertisement:
● Paid Ads
● Promotion facebook page
● promotion of facebook post
Advantages:
14. Twitter account:
● Introduce, aware and educate
● Share Videos of YouTube
● Special Campaign: ”Earth Hour”
● Energy Saving Tips, hash tags
Advertisement:
● Paid Ads
● Promotion facebook page
● promotion of facebook post
Advantages:
16. Campaign
E-Mail Marketing
Why Email
● Boost brand awareness via
email newsletters
● Combine emails with social
media & customized landing
pages
● Measure & test
● Relationship building
