1. Team One
Doris, Fis, Sehrish

2. Agenda
Country Profile
Peruvians' Need
Brand Solution
Target Audience
Branding

3. Agenda
Country Profile
Peruvians' Need
Brand Solution
Target Audience
Branding
Distribution
Marketing Mix
CRM
Managing Brand
Over Time

5. Capital - Lima
Urban Area
Amazon Jungle
Rural Area
Andes
Highland

6. Country Profile
=1Million
WE LIVE IN
URBAN AREA!
WE LIVE IN
RURAL AREA!
HOLA!
30M

7. Peruvians’ Need

8. Peruvians’ Need
Low-cost
&
Trustworthy
&
Convenient

9. Law No. 29985
"Act governing the basic
characteristics of e-money
as a tool for financial
inclusion"
Solution

10. Solution

13. Target Audience
Have
access to
formal
financial
system
Have
cell phone
&
No banking
access

14. Attributes
Helpful
Low-cost
Convenient
Trustworthy
Free
Easy
Access
Supportive

15. A reliable, supportive, and caring financial
service brand that dedicates to help
customers attain better quality of life.

16. Ingredient Branding

17. Distribution
Flow
Claro Sales Reps Banking Agents BN Reps

18. Objectives
10%

19. Overall Plan
Customer
Education

20. Message

21. Advertising Channels
ATL: Radio (50%), TV & Print Ads (25%)
BTL:
Direct Marketing
Influencers Gathering
PR Event
Financial Column on Newspaper

22. Customer Responsibility Marketing
EasySol Care Center
EasySol
HotLine
Financial
Guidance and
Support
Emergency
Assistance

23. EasySol Life
Insurance
Brand Extension

24. Managing Brand Over Time
EasySol
EasySol
EasySol

25. Managing Brand
Over Time
Rural Areas in South America

26. ?
?

27. Gracias!
Have an Early Merry
Christmas