klue

1. Klue Overview for Partners
DT Competitive Intelligence
July 2020
Dell Confidential. For Partner's internal education use only. Do not share or distribute.

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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
What is Klue?

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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
Klue: Competitive Intelligence all in one place
• Klue is a 3rd Party Competitive
Intelligence tool
• The DT Competitive Intelligence team
both manages the tool and produces the
content for Storage, Data Protection,
HCI, Converged, Cloud, Workloads and
Flexible Consumption
• We continue to build out our content for
Servers, Networking, Services and
Client
• Available to all Dell employees
• Available to all Metal Partners, SPs,
Distributors and now Authorized
Partners via the Partner Portal

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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
Competitive Intel all in one place
4,000+
A c t i v e C h a n n e l
P a r t n e r U s e r s
L a s t 1 8 0 D a y s
21,000+
T o t a l A c t i v e U s e r s
L a s t 1 8 0 D a y s
100+
C o m p e t i t o r s / T o p i c s
What’s New
I n Q 2
• Now available to Authorized Partners • Customer Facing content
• PowerStore competitive materials • Client & Server Battlecards
Dell Confidential. For Partner's internal education use only. Do not share or distribute.

5. © Copyright 2020 Dell Inc.
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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
Types of Content
Executive Overviews, 201 Battlecards, 301 Deep Dives, Customer-Facing, & so much more
• Executive Overview
• A high level one pager, key
details & who to contact
• 201 Battlecards
• 4-slide overviews, strength &
weaknesses of us vs the
competitors
• 301 Deep Dives
• In depth, 50-200 slides of myth-
busters, detailed comparisons,
etc.
• Customer-facing Side-by-
Sides and Top Reasons

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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
Klue Overview

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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
Where do I find competitive information?
• Unique Registration / First-time user link
• Navigate to: https://ci.dellemc.com/
• Login using your email address as User
ID, then click on the Dell icon
• You must use Chrome, Firefox, or Safari
as your browser
• MS IE/Edge do not work well with Klue
• Access via Dell Single Sign-On (SSO)
• Available for selected partners
• All Metal Partners, SPs and Distributors can
access via the Partner Portal
• Our Klue implementation covers 100+
competitors / topics and over 200
unique products
Battlecards Board Content

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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
What type of competitive content is in Klue?
• Latest competitor news
• Competitive Intelligence & Field contacts
• Competitive overview
• Battlecards
• Deep-Dives
• Customer-facing Side-by-Sides & Top Reasons
• White Papers
• POC Test Plans
• RFP Lockout guides & tactics
• Questions to answer & landmines to plant
• Reverse Architectures
• How to attack the competition
• How to defend/diffuse competitive claims
• Recent insights & announcements
• Pricing (if available)
• Channels to market and partnerships
• Technology / architecture / product evaluations
• Win/loss factors (where available)
• Technical manuals

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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
Search
• Search across all of Klue for
keyword(s)
• Within a competitor, search by
keywords (example, “cloud”)
• Results highlighted in yellow
• Filter by time period

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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
Advanced Search
• Compare two competitors side by side
• Try: IBM Pricing VS Commvault
Pricing
• ‘vs’ is the key that links two searches
• Results will vary, dependent on the level of
content available to compare

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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
FAQs and Quick Start Guides
• Want more? Tips, FAQs, Guides can
be found under the settings menu (3
vertical dots, upper right)
• https://help.app.klue.com/article/70y66l6j6k-
quick-start-guide
• Klue Account Deactivated:
• For account reactivations please contact the
Klue Administrators at
klue.administrators@dell.com

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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
Great! Anything else?
• Download the Klue app for your
mobile device
• iOS
• Android

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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
Lastly, the Klue button
• Share web content with the team in
Klue using the Klue Button
• https://app.klue.com/integrations
• Found an interesting story or
information on the competition?
• Click the Klue button!

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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
Links & Contacts

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Dell Confidential. For Partner's internal education use only. Do not share or distribute.
Competitive assistance
Looking for…
Where is
it?
How do I access?
Competitive Intelligence
at various level, from
Executive Summaries
through to Deep Dives vs.
all major competitors
Klue & mobile
app
Klue
“I need help from a
competitive subject matter
expert…”
Your Partner
Manager / Dell
Sales Rep
Your Dell contact can
reach out to the
Competitive Intelligence
team internally
• Your first contact should always be via
your Dell Sales Rep or Partner
Manager, who has direct access to
the Competitive Intelligence team (if
required)