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INTRODUCTION
Mahindra Lifespace Developers Ltd. is an Indian real
estate and infrastructure development company
headquartered in Mumbai, India. The Company was
founded in 1994 and is part of the Mahindra
Group. The company is engaged in residential
developments under the Mahindra Lifespaces and
Happinest brands; and integrated cities and industrial
clusters under the ‘Mahindra World City’ and ‘ORIGINS
by Mahindra World City’ brands. The Company has
developed properties
in Mumbai, Pune, Nagpur, Ahmedabad, Delhi
NCR, Jaipur, Hyderabad, Chennai, and Bengaluru.
ESTABLISHMENT
GESCO Corporation Limited was incorporated as a
Private Limited Company on 16 March 1999 which
was converted to a Public Limited Company on 18
August 1999. GESCO was originally the real estate
division of Great Eastern Shipping and was spun off
into an independent company in April 1999. In 2001,
GESCO Corporation and Mahindra Realty &
Infrastructure Developers Ltd (MRIDL) demerged the
realty and infrastructure divisions of MRIDL and
merged it into GESCO. In 2007, the Company name
was changed from Mahindra GESCO Developers
Limited to Mahindra Lifespace Developers Ltd. (MLDL)
COMPANY DETAIL
COMPANY TYPE-PUBLIC COMPANY
TRADED AS-BSE:532313
NSE:MAHLIFE
FOUNDED-1994
HEADQUARTERS-MUMBAI,INDIA
PARENT-MAHINDRA & MAHINDRA
WEBSITE-www.mahindralifespaces.com
BOD- 1)ARUN NANDA 4)AMEET HARIANI
2)ARVIND SUBRAMANIAN 5)AMRITA VERMA CHOWDHURY
3)Dr.ANISH SHAH 6)S.DURGASHANKAR
TURNOVER
Yearly - Mahindra Lifespace Developers Ltd.
Rs (in Crores)
Mar'21 Mar'20 Mar'19 Mar'18 Mar'17
INCOME
Net Sales Turnover 89.64 439.88 486.03 475.00 680.55
Other Income 46.75 80.81 68.81 82.22 72.65
Total Income 136.39 520.69 554.84 557.22 753.20
MARKET SEGMENTS
RESIDENDIAL HOMES
INTEGRATED CITIES
INDUSTRIAL CLUSTERS
PRICING STRATEGIES
RESIDENTIAL HOMES-
Mahindra lifespaces-PREMIUM HOUSING
Mahindra happinest-VALUE HOUSING
MAHINDRA WORLD CITIES-INTEGRATED CITY
ORIGINS-INDUSTRIAL CLUSTERS
https://youtu.be/rRHgpeEFYjA
MARKETING STRATEGIES
• OFFERING MORE AMENITIES
• DIGITAL MARKETING
• BROCHURES
• BLOGGING
• TELECALLING
• HOARDINGS
• CLIENT MEETINGS
PROMOTION
COMPANY PROMOTES THEIR BUSINESS BY DEVELOPING
MORE AND MORE REAL ESTATE PROJECTS.THEY ARE
ESTIMATING 39% GROWTH BY 2025.SOME OF THEIR
PROJECTS ARE-
• Vicino. Andheri East,Mumbai. ₹ 1.40 Cr - ₹ 3.50 Cr. ...
• Mahindra Alcove. Chandivali,Mumbai. ₹ 96 Lac - ₹ 1.81
Cr. ...
• Happinest. Tathawade,Pune. ₹ 36 Lac - ₹ 60 Lac. ...
• Bloomdale. Mihan,Nagpur. ₹ 37 Lac - ₹ 75.6 Lac. ...
• Mahindra Happinest Kalyan. Kalyan,Thane. ₹ 38 Lac - ₹
56 Lac
THANK YOU

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MM CIA-1.pptx

  • 1.
  • 2.
  • 3. INTRODUCTION Mahindra Lifespace Developers Ltd. is an Indian real estate and infrastructure development company headquartered in Mumbai, India. The Company was founded in 1994 and is part of the Mahindra Group. The company is engaged in residential developments under the Mahindra Lifespaces and Happinest brands; and integrated cities and industrial clusters under the ‘Mahindra World City’ and ‘ORIGINS by Mahindra World City’ brands. The Company has developed properties in Mumbai, Pune, Nagpur, Ahmedabad, Delhi NCR, Jaipur, Hyderabad, Chennai, and Bengaluru.
  • 4. ESTABLISHMENT GESCO Corporation Limited was incorporated as a Private Limited Company on 16 March 1999 which was converted to a Public Limited Company on 18 August 1999. GESCO was originally the real estate division of Great Eastern Shipping and was spun off into an independent company in April 1999. In 2001, GESCO Corporation and Mahindra Realty & Infrastructure Developers Ltd (MRIDL) demerged the realty and infrastructure divisions of MRIDL and merged it into GESCO. In 2007, the Company name was changed from Mahindra GESCO Developers Limited to Mahindra Lifespace Developers Ltd. (MLDL)
  • 5. COMPANY DETAIL COMPANY TYPE-PUBLIC COMPANY TRADED AS-BSE:532313 NSE:MAHLIFE FOUNDED-1994 HEADQUARTERS-MUMBAI,INDIA PARENT-MAHINDRA & MAHINDRA WEBSITE-www.mahindralifespaces.com BOD- 1)ARUN NANDA 4)AMEET HARIANI 2)ARVIND SUBRAMANIAN 5)AMRITA VERMA CHOWDHURY 3)Dr.ANISH SHAH 6)S.DURGASHANKAR
  • 6. TURNOVER Yearly - Mahindra Lifespace Developers Ltd. Rs (in Crores) Mar'21 Mar'20 Mar'19 Mar'18 Mar'17 INCOME Net Sales Turnover 89.64 439.88 486.03 475.00 680.55 Other Income 46.75 80.81 68.81 82.22 72.65 Total Income 136.39 520.69 554.84 557.22 753.20
  • 7. MARKET SEGMENTS RESIDENDIAL HOMES INTEGRATED CITIES INDUSTRIAL CLUSTERS
  • 8. PRICING STRATEGIES RESIDENTIAL HOMES- Mahindra lifespaces-PREMIUM HOUSING Mahindra happinest-VALUE HOUSING MAHINDRA WORLD CITIES-INTEGRATED CITY ORIGINS-INDUSTRIAL CLUSTERS https://youtu.be/rRHgpeEFYjA
  • 9. MARKETING STRATEGIES • OFFERING MORE AMENITIES • DIGITAL MARKETING • BROCHURES • BLOGGING • TELECALLING • HOARDINGS • CLIENT MEETINGS
  • 10. PROMOTION COMPANY PROMOTES THEIR BUSINESS BY DEVELOPING MORE AND MORE REAL ESTATE PROJECTS.THEY ARE ESTIMATING 39% GROWTH BY 2025.SOME OF THEIR PROJECTS ARE- • Vicino. Andheri East,Mumbai. ₹ 1.40 Cr - ₹ 3.50 Cr. ... • Mahindra Alcove. Chandivali,Mumbai. ₹ 96 Lac - ₹ 1.81 Cr. ... • Happinest. Tathawade,Pune. ₹ 36 Lac - ₹ 60 Lac. ... • Bloomdale. Mihan,Nagpur. ₹ 37 Lac - ₹ 75.6 Lac. ... • Mahindra Happinest Kalyan. Kalyan,Thane. ₹ 38 Lac - ₹ 56 Lac