2. In this presentation, we will explore the
fundamentals of decision making,including key
concepts, decision-making processes, various
models, and essential tools. By mastering these
elements,you can enhance your decision-
making skills and achieve better outcomes.
INTRODUCTION
3. • Decision-making is a fundamental
human activity that involves
selecting the best course of action
from available alternatives.
• Effective decision-making is crucial
for success in both personal and
professional endeavours.
• Understanding the concept,
process, models, and tools of
decision-making can enhance one's
ability to make informed and
impactful choices.
UNDERSTANDING DECISION
MAKING
4. CONCEPT
• Decision-making is a cognitive process that
involves identifying a problem or
opportunity, evaluating options, and
selecting the most suitable course of
action.
• It encompasses various factors, such as
information gathering, analysis, risk
assessment, and judgment.
• Effective decision-making requires a
balance between rationality and intuition.
5. PROCESS
The decision-making process typically involves a series of
steps:
Identify the problem or opportunity: Clearly define the issue or situation requiring a
decision.
Gather information: Collect relevant data, facts, and perspectives to understand the
situation.
Generate options: Brainstorm potential solutions or courses of action.
Define objectives: Determine the desired outcomes or goals that the decision should
achieve.
Implement the decision: Put the chosen option into action, including resource allocation and task
delegation.
Make a decision: Select the most suitable option based on the evaluation.
Evaluate options: Assess each option based on its feasibility, effectiveness,
and risks.
Monitor and evaluate: Track the progress and outcomes of the decision, making adjustments as
needed.
6. Decision-making models provide structured
frameworks to guide the decision-making process.
Common models include:
• Rational decision-making model: Emphasizes a
logical, step-by-step approach to selecting the most
optimal option.
• Intuitive decision-making model: Relies on gut
feeling, experience, and subconscious cues to make
rapid decisions.
• Satisficing decision-making model: Aims to find a
solution that meets minimum requirements rather
than seeking the absolute best.
• Bounded rationality model: Acknowledges human
limitations in information processing and decision-
making, emphasizing the importance of heuristics
and simplifying assumptions.
MODELS
7. • Decision-making tools provide practicalaids to facilitatethe decision-
making process.
Examples include:
• SWOT analysis: Identifiesstrengths, weaknesses, opportunities,and threats
to evaluate a decision's potentialimpact.
• Cost-benefit analysis: Compares the anticipatedcosts and benefitsof
differentoptions.
• Decision matrix: Ranks options based on predetermined criteriaand
weighted scores.
• Risk assessment tools: Identify,analyze, and prioritize potentialrisks
associated with differentdecisions.
TOOLS
8. CONCLUSION
Decision-making is an essential skill that can be
refined through practice, self-awareness, and the
utilization of appropriate models and tools.
Effective decision-making can lead to improved
outcomes, enhanced productivity, and greater
success in various aspects of life.
By understanding the concept, process, models,
and tools of decision-making, individuals and
organizations can make informed choices that
contribute to their overall objectives and goals.