A breakdown of Snapchat's business model

1. Snapchat
Business Model Analysis
Yao Lu, Entertainment Business Models, Jan 27, 2021

2. Snapchat
A Brief History
Evan Spiegel Bobby Murphy
CEO CTO

3. Snapchat
A Brief History

4. Snapchat
A Brief History
· Went IPO in 2017
· As of Jan 26, 2021, the company is worth $79.94 billion

5. Snapchat
Customer Segments
· 69% of 13 to 17-year-olds using the app
· 62% of 18 to 29-year-olds using the app
· Clothing brands
· Food & Beverage
· E-commerce

6. Snapchat
Value Proposition
· Communication
· Exploration
· Self-expression
· Business Opportunity

7. Snapchat
Distribution Channels
· Word of mouth
· Website

8. Snapchat
Customer Relationships
· Intuitive user interface
· Personalized merchandise
· Customer service

9. Snapchat
Key Activities
· User engagement
· Attract new users
· Content
· App maintenance

10. Snapchat
Key Resources
· Users
· Filters and lenses
· Software engineers
· Marketing staff

11. Snapchat
Key Partners
· Celebrities and influencers
· Independent developers
· Advertisers
· Investors

12. Snapchat
Cost Structure
· Infrastructures
· General and administrative
· R&D
· Sales and marketing

13. Snapchat
Revenue Stream
2%
98%
· Advertising
· Spectacles

14. Snapchat
Conclusion

15. Questions？

16. Thank You