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Russian market The largest European internet-company ~$10B capitalization on NASDAQ
Russian market 60% of Russian search traffic
3000 people 10 offices: Russia, Ukraine, Kazakhstan, Belarus, USA Yandex Headquarters 16 L’vaTolstovo Street Red Rose Business Center Moscow, Russia
3000 people 11offices: Russia, Ukraine, Kazakhstan, Belarus, USA, Turkey Yandex Headquarters 16 L’vaTolstovo Street Red Rose Business Center Moscow, Russia
Russian market Mission:We answer questions Explicit and implicit
Explicit questions
Yandex Highlights Implicit questions
Search technology is hard to find ,[object Object]
Big data,[object Object]
Search technology World Population: SEVEN BILLION Internet Population: TWO BILLION Search engines: SIX
Space technologies are more common Satellites: ,[object Object]
Brazil
UK
Canada
Spain
Iran
Italy
South Korea
Malasia
France
Indonesia
Argentina
Taiwan
Israel
Ukraine
Pakistan
GermanyMan in space: Russia USA China Rockets to orbit: EU India Japan
Search technologies recognized by users (>20% market share) US, 1998 Czech Rep, 1996 Russia, 1997 S.Korea, 1999 US, 2009 China, 2001
Global search engines
Only 5 countries with search technologies Yandex
For users: Markets with a different search options Yandex
Example of  a competitive market: 60-30-10
Freedom of choice Alternatives
Choice is good
Having alternatives is convenient
Russian market Freedom of choice matters Competition improves quality Compare results Different point of views Better decisions
September 20 2011 Turkey joins the club
We are adding the 6thcompetitive market on the map
Welcome, Turkey
A huge step for Yandex
We also had to make our choice We choose Turkey!
Why? Big market 35 million users Fast growing 50% growth A lot of local content 2Billion pages
The first search company with a product team in Turkey
It took us 1 year to launch
Information Portal Explicit questions
Information Portal Turkish index, compiled  from all over the world Turkish linguistics Special Turkish ranking formula
We understand the question HTC Desire HD
We understand the question
We understand the question
Spelling correction
Translation
Translation
Information Portal
Image search
with filters
with filters
Information Portal
Video search

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