Environmentally Responsible Business (ERB) - Green Computing

1. ADHIYAMAAN COLLEGE OF ENGINEERING
(AUTONOMOUS)
ENVIRONMENTALLY
RESPONSIBLE BUSINESS (ERB)
PRESENTED BY
Mrs. R.YAMINI M.E
Assistant Professor dept of CSE

2. CONTENTS
 ERB – overview
 Environmental Areas Covered
 Green Value in Practice
 Green Practice – A Balancing Act
 Mobility and Environment
 Advantages and Challenges to Environment

3. ENVIRONMENTALLY RESPONSIBLE
BUSINESS (ERB)
 Environmentally Responsible Business or Environmentally
Friendly Business, refers to the business strategies as well
as organization’s duties to abstain from damaging natural
environment.
 ERB helps in reducing the impacts on the environment and
preserve natural resources.
 ERB involves sustainability and marketing terms referring
to goods and services, laws, guidelines, and policies in
minimizing the harmful impacts on the environment.

4. ENVIRONMENTAL AREAS COVERED
 Environmental policies and their practices can be viewed
from three different angles:
- the Breadth of coverage,
- the Depth of operation, and
- the Length of time

5. BREADTH OF ENVIRONMENTAL
POLICIES (AREAS COVERED)
 This dimension covers the various areas of organization, its
departments, subsidiaries, and partners.
 It includes coverage of building, infrastructure, and
operative environment.
 The need to consider the overall organization and its entire
breadth in terms of green IT includes:
- creation of green programs,
- analysis,
- modeling and simulation tools in managing environmental
risks and improving accuracy of measurements.

6. DEPTH OF ENVIRONMENTAL POLICIES
(INTENSITY OF COVERAGE)
 This dimension focuses on the depth of environmental
responsibilities of an organization.
 Depth is an indicator of intensity with which the policies
are implemented and practised by the organization.
 A deep practice of policies in large organizations is well
supported by tools for
- eco-management,
- operating on dedicated systems, and
- reporting of carbon performance for single and
collaborative business processes.

7. DEPTH (…CONTD)
 A depth of coverage for each process includes:
- detailed description,
- mapping,
- responsibilities, and
- execution of roles, deliverables, activities, and tasks
within the organization.
 It facilitates audits and feedback to the same process in
greater detail.
 Deep coverage of green policies also enables coverage of
Environmental Intelligence, its management and sharing of
knowledge.

8. LENGTH OF ENVIRONMENTAL POLICIES
(DURATION OF COVERAGE)
 This dimension focuses on the length of time in terms of
green IT policies formation and practice.
 Sustainable policies are the policies that enable a business
to sustain itself for a long period of time.
 The longer a business stays in ‘business’, the better are its
chances of economic success.
 The correlation between environmental sustainability and
economics can be established through time.
 Green business advantage can be driven by the potential of
the relationship between success and time.

9. LENGTH (…CONTD)
 When time is incorporated in green policies, it is important
to consider the longevity of the green IT initiative as well.
 The transformation of green state over a period of time
requires consideration of ‘length’ factor, which should refer
to the length of the organization itself.

10. CARBON FOOTPRINT OF AN
ORGANIZATION
 The carbon footprint of an organization is made up of the
coverage, duration, and intensity across all its functions.
 It is directly proportional to the work area of an
organization and the type of business sector.
 The measurement of carbon footprint is a combination of
reduction of carbon across length-breadth-depth of
successful green IT initiatives.

11. GREEN VALUES IN PRACTICE
 The approach to convert the green policies into practice is
through a combination of training, usage, incentives, and
introduction of penalty risks.
 Short–term operational strategies are easy to implement.
Some examples of converting short-term policies into
practice include:
- Computing power management
- Use a blank screen saver
- Limited printing
- Reuse and recycling of equipment

12. GREEN PRACTICE : A BALANCING
ACT
 Implementing green values and green costs in green
policies may be troublesome occasionally.
 There is a need to reflect their balance as their policies are
drafted.
 The balancing act, in practice, requires consideration of
both IT and non-IT assets of the organization.
 A balanced policy for green IT accepts the profit and costs
as prime necessities for business. Profit-costs form a part of
balancing act.
 Green practice also involves length-breadth-depth assets of
the organization.

13. MOBILITY AND ENVIRONMENT
 Mobility and Environment focuses on development of
policies and their implementation in practice.
 It requires due consideration to mobile technologies.
 Mobility has a significant role in the reduction of carbon
emissions.
 It has the potential to offer location independence, in
reducing the need to travel to most business processes.

14. ADVANTAGES TO ENVIRONMENT
 Mobility offers location independence and personalization.
 Mobile technologies can aid the sustainability effort of
organizations through redesign and recycling of products,
and optimization of processes.
 Both technical and process dimensions of green
transformation encourage consolidation of mobile data
centers, along with the use of virtualization through
mobility.

15. CHALLENGES TO ENVIRONMENT
 Virtual collaborations, when enabled by mobile
technologies becomes difficult to identify the precise
contributors to the green house gas emissions and
pollutions.
 From an environmental viewpoint, it becomes difficult to
track the mobile users due to their location independence,
resulting in challenges in tracking environmental activities.
 Mobile resources consume significant amounts of electrical
energy, which places a heavy burden on the electric grid,
contributing to green house gas emissions.

16. THANK YOU!!!