4. WHO?
Typical platform uses include Neighbors
reporting on news and events in their
"neighborhood" and members asking each
other for local service-provider
recommendations.
HOW?
Users submit their real names and addresses
to the website. Posts made to the website are
available only to other Nextdoor members
living in the same neighborhood
7. LAUNCHED INCO-FOUNDED IN
2008 2011
2012 2014
2017 2019
Raised $285 million
in financing
Raised $123 million
at $2.1 billion
valuation
Sarah Friar (CEO)
8.
9. Racial Profiling
Privacy and Safety
Nextdoor changed its user interface to make it
harder for users to create race-based posts
The company exchanges services with government /
public agencies
10. CURRENT
MOLECULE
PEOPLE
PROBLEM PRODUCT
A private social networking platform
designed to connect neighbors
People who want to plan a local event and share safety
tips, enabling neighbors to get to know one another,
exchange advice and communicate about local issues.
Not familiar with a new community / others
living in the same neighborhood