2. 1
IXD Creative Founder F2019 HAXZ
Xinyao XuShicheng Huo
CEO
We are Haxz!
CTO
Ronald Alunan
CMO
Wen Zeng
CFO
Rapid Prototype
Research Synthesis
Project Management
User Research
System Thinking
Visual Design
Storyboard
Product Development
User Acquisition
Marketing
3. Molecule / Value Prop 2
IXD Creative Founder F2019 HAXZ
Users
By using FOOZI, users can dine out with
friends without long negotiation time.
4. Tom, a foodie who wants to have dinner with his friends. 3
IXD Creative Founder F2019 HAXZ
Problem
People
Solution
5. They are making a plan and suddenly someone wants to join in. 4
IXD Creative Founder F2019 HAXZ
Problem
People
Solution
6. Now Tom feels even harder to make this plan. 5
IXD Creative Founder F2019 HAXZ
Problem
People
Solution
12. SOM
TAM, SAM, SOM
IXD Creative Founder F2019 HAXZ
Target Customers in San Francisco
Target User: 8K People
833,305
*58%
*20%
* 8.175%SOM
Population in San Francisco who ages between
24-35 does not have family and is a $100K earner.
Population in San Francisco
Single
Aged between 24-35
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13. TAM, SAM, SOM
IXD Creative Founder F2019 HAXZ
Target User: 1M People
130,618 * 8 = 1,044,944
SAM
SOM
Target Customers in 8 states of US
130,618 is the average target users that populates each
state. (Base on the same calculate method of SOM)
The 8 largest states occupies the majority of full-service
restaurants in the US.
Target User: 8K People
883,305 * 58% * 20% * 8.175% = 8376
11
14. TAM, SAM, SOM
IXD Creative Founder F2019 HAXZ
Target User: 33M People
1,044,944 * 32 = 33,438,208
Yelp expanded their business in 32 countries
Target Customers in 32 countries
TAM
SAM
SOM
Target User: 1M People
130,618 * 8 = 1,044,944
Target User: 8K People
883,305 * 58% * 20% * 8.175% = 8376
12
16. IXD Creative Founder F2019 HAXZ
- There are 67% of restaurants are willing to invest social
media ads according to 2019 Restaurant success report.
- The average in-app advertisement is 0.24$ / Click in US
- The average click rate through in-app ads is 1% - 0.06%
IXD Creative Founder F2019 HAXZ
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17. SOM
TAM, SAM, SOM
IXD Creative Founder F2019 HAXZ
Restaurant Advertising investment
SOM
Annual Income: $63K
( 6519 * 67%) * (0.24*(8376*0.06%))*12 = 63,217
Every target customers click through our product’s
in-app advertisement once per months.
14
25. Our mission is to simplify the arrangement
process when selecting restaurants. We provide
precise, personal recommendations based
information for users.
Why we are unique?
Connecting
Reliable
20
IXD Creative Founder F2019 HAXZ
26. BMC
IXD Creative Founder F2019 HAXZ
Users
Restaurants
Advertising
Agencies
Businesses
Social Events
Restaurant
Partnership
Social Events
International
Bloggers
Social Media
Quick Arrangement
Information Share
Multilingual
Reservations
Premium Features
Friend Network
Crowdsourced
Web Services
Bloggers
Social Events
Restaurants
Travel Agency
Userbase
Haxz Haxz 2019/11/21 3
Word Of Mouth
App Platform
Blogs
Social Media
Advertisements
Advertisements
User Clicks
Digital Data
Restaurants
Sponsorship
Databases & Servers
Foodies / U.G.C / Search
Algorithms / Social M
Lawyers / Business
User Networks
Reviews / Photos
Restaurant Partnership
Product Maintenance
Development Team
Office Space / Offices
Technology Services
Customer Acquisition
Logistics / Kiosk
Marketing
User Acquisition
Relationship Building
Feature Building
Customer Dev
Membership
Social Events
21
37. A/B test about our
core feature
HAXZ
Collaboration
in the decision
making process
Single decision
making process
easier
BA
IXD Creative Founder F2019
22
38. IXD Creative Founder F2019 HAXZ
Collaboration Decision makingSingle decision making
BA
23
39. We do a A/B test about
our core feature
IXD Creative Founder F2019 HAXZ
Collaboration
Make process easier
Single choice make
process easier
24
40. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated Users
Waterfall
browsing
- All of the participant love the waterfall browsing so
they can get to know more new restaurants.
- People think it is anticipating and excited every
time they refresh the page.
25
41. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated Users
Making
process more
complicated
- People have a lot of questions and doubt on voting
page, and they don’t have a strong feeling that they need
this page.
- People don’t think have several restaurant options can
save time for planning.
- People would spend more time on browsing the
alternative restaurant that organizer provided.
- People want to sending out the invitation within 3 steps.
26
Collaborative decision
42. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated Users
Time Slot
- Participants wish the when choosing lunch or
dinner there are can be a specific time to
choose either. Otherwise they still need to
negotiate with time by themselves.
- “Can I still edit the invitation card after I
sending it out?”
- Looking for a way to track all the invitations
and invites in app.
Flexible control
on invitation
27
46. 30
IXD Creative Founder F2019 HAXZ
03
Features
We simplify all the complex steps
you will go through while planning
to dine out with friends.
EFFICIENT
PLAN
47. 31
IXD Creative Founder F2019 HAXZ
Features
Friends click through text message
to respond to the invitation.
49. Value Prop 32
IXD Creative Founder F2019 HAXZ
Foozi creates a new customer channel for
restaurants to give them more flexibility in
promoting and maintain their customer groups.
50. 33
IXD Creative Founder F2019 HAXZ
Features
Restaurant owners have a new
channel to communicate with their
customer group.
CUSTOMIZED
PROMOTION
INFORMATION
01
Users
51. 34
IXD Creative Founder F2019 HAXZ
Features
Waterfall browsing give every
restaurant more chance to be
found by their target group.
EXPOSURE02
53. 35
IXD Creative Founder F2019 HAXZ
SEPT OCT NOV
User Discovery User MVP TestingUser Validation
MVP CreationUser
Research
Problem Finding &
User Testing
Feature Validation
User Finding
Identifying
Our Persona
in interviews
Product
Sprint
Feature
Storyboard
Testing
Key Use
Scenario
Behavioral
Storyboard
Testing
Journey
Map
Identifying
problems
with
process
Testing
Market
Research
TOM
SOM
SAM
MVP Testing
Restaurant
Card
Experiment
Test
MVP Confirmed
Product Roadmap
MVP Valid
Acquisition
Prototyping
Building
User Acquisition
DEC!
Customer Building
MVP Testing
Customer Acquisition
MVP Building
Crunch Week
Prototyping
User Testing
Advertising
Refinements
LoFI Wireframes
Pitch Day
Practice
End of
Runway
!
Proto Pitch Creation
61. IXD Creative Founder F2019 HAXZ
Resources(Illustrations)
<a href="https://www.freepik.com/free-photos-vectors/people">People vector
created by pikisuperstar - www.freepik.com</a>
<a href="https://www.freepik.com/free-photos-vectors/technology">Technology
vector created by freepik - www.freepik.com</a>
62. Business Concept
people aged 23-35 who works full-time
who likes to eat at restaurants with
friends 3+ times a week.
Having a complex process when
they planning out with friends.
Problem Solution
An app that helps arranging
eating outing easier.
People
IXD Creative Founder F2019 HAXZ
63. IXD Creative Founder F2019 HAXZ
Prefer eating out in full-services restaurants with friends
Always use App / Social media as reference to find restaurant
Foodies who eat out 3+ times a week
Target User
San Francisco
25 / Single / 90K
64. IXD Creative Founder F2019 HAXZ
Funnel Customers Data starting time 11/4 11:00PM - Data ending time 11/14 12:00AM
Acquicision
Activation
Retention
Referral
Revenue
Awareness of our products from different
channels (Posters, Social media, email...）
Discover our product through landing pages.
Subscribe for the latest news
Download product and build
out their own profile
Go premium
Share with other
restaurant owners
3 subscribes
65 visitors
65. IXD Creative Founder F2019 HAXZ
Funnel Users Data starting time 11/4 11:00PM - Data ending time 11/14 12:00AM
Acquicision
Activation
Retention
Awareness of our products from different
channels (Posters, Social media...）
Discover our product through landing pages.
Subscribe for the latest news
Download product and use
it to arrange dining out.
Click through promoting
restaurant page
Send out invitations/
Share with friends
19 subscribe
105 visitors
Referral
Revenue
