1. Sithappens

4. Main Functions
 Targeted users:
 Travellers on shoestring. “驴友”
 Travellers and tourists.
 Write your travel diaries and show your strategy to
kill time during transit.
 E.g.: strategies to “ransack” the airport duty-free
shop.
 Pictures, photos, short video clips also.
 Q & A part: ask for help.

8. Functions cont.
 Share someplace you think:
 It is funny;
 It is good for taking a nap;
 There are available cheap and quality
foods;
 There are free cinema etc.
 In short: share a spot that you think it is
interesting and maybe helpful for others
better with your reasons.

9. In the winter, that seat is
close enough to the radiator
to remain warm and yet not
so close as to cause
perspiration. In the summer,
it's directly in the path of a
cross breeze created by
opening windows there and
there...

10. Why We Do This?
 Increasing number of transit passengers;
 Unawareness of the facilities in airports;
 Booming industry of cheap airlines;
 Mall-ized international airports;

16. Encourage the Users
 Focus on the targeted users
 Create your account
 Link to other social media websites

17. Build Users Loyalty
 How to grab/share users those social media giants?
 Initiate online activities within certain internet
communities,
 e.g.: Rate your favorite toilet!
 Create official accounts on those SM giants, posts our
users’ highlights (smart comments, insightful points of
view) and share to every follower:
 最右君！亮回复！神吐槽！
 The most important is to: BUILD OUR OWN STARS!!!

18. Future Development &
Marketing Consideration
 Potentiality of Sithappens.
 Physical shops to sell souvenirs at main
airports.
 Printing industry: magazines; books by our
top-rated users.
 Film industry: short films on certain themes.
 Different channels to launch.

19. Wrap It Up!
 We just wish to make things easier!
 Any question? Or 吐槽s?