Influence marketing is a digitized version of word of mouth marketing. Learn how it can help promote your brand.

1. How Influence Marketing Benefits Your
Brand
Influence marketing is a digitized version of ‘word-of-
mouth’ marketing.
It provides substantial benefits to your customer
development efforts.
HOW?
Expands Your Reach
Breaking into an unknown territory is always challenging
– especially for brands that are concentrated in a single
domain.
Teaming up with an Influencer provides an easy access to
your target audience – greatly expanding your reach.
Enhances Your Credibility
When an Influencer – an authority in your field, endorses
your business on social media, your credibility soars
among the audience.
Gaining credibility takes a great deal of time and effort.
When an influencer vouches for your claim, it makes your
job much easier.
Provides Insider Knowledge
Influencers are established experts in their respective
fields.
When you’re working with them, you get expert
suggestions for your ideas - creating a powerful feedback
loop as you create and enhance your product features.
Boosts Site Authority and SEO
Backlinks and social media mentions are the most
important factors that determine your Google search
engine rankings.
When you obtain a backlink from an authority site,
Google gets trust signals from your site – boosting your
SEO. Also, social media mentions increase the relevancy
and search engine rankings of your website.
Saves Money
Influence marketing is an organic way of reaching the
audience.
Therefore, the cost associated with it, is way less than
other marketing spends.
Increases Brand Awareness
An Influencer plugging you on social media gives a great
exposure to your brand to a wide audience.
It is a very effective method of letting people know that
your brand exists, and provides exposure to people who
might be interested in your product.
Generates Inbound Leads
Influence marketing lets you communicate your value
proposition to a wide audience, and to prospects whom
you don’t have a scope to interact with.
Promotes Events
Influencers connect with people in a personal and
informal manner.
Therefore, it’s an excellent idea to reach out to
appropriate influencers for promoting your events in a
personalized fashion.
Boosts Sales Numbers
By providing discounts to the Influencer community, you
can increase your leads and raise awareness about your
product and services.
This way you create a win-win situation for both your
brand, and your customers.