The first mission of Venus Colombiana was to commercialize in Colombia the products that Plasticaucho Industrial S.A produced in Ecuador. Nowadays, the company commercializes and produces most of the products for the Plasticaucho Group who recently changed its trading name to Plasticaucho Colombia, seeking greater alignment with the other corporate companies. For over 80 years growing Latin American families have put their trust in Plasticaucho and all their brands. Their solid background and growing manufacturing capabilities has allowed them the opportunity to search for new horizons... The U.S. market! Plasticaucho came to XDS Marketing to create a collaborative partnership for the development of their new brand SKEEPER. SKEEPER comes to our company as a brand without history, without a surname .... without positioning. Just as a name. By its name and impact, a project was born. The intent, to develop a children’s brand with an international profile for the United States market. XDS Marketing took the lead role in developing its brand concept, identity, image, logo, structure, and product collections to name a few. Our ongoing efforts to create and develop a brand that is picture perfect and ready for the U.S. market has been our goal since the initiation of this project. This brand creates a new story for Plasticaucho Colombia and we welcome you to join us in this exciting journey as we launch SKEEPER in 2015.

1. ©
Copyright
2014,
SKEEPER
is
a
registered
trademark
Of
Venus
Colombiana
S.A.
DBA
PlasGcaucho
Colombia.
InformaGon
is
ConfidenGal
and
Proprietary
ofXDS
MarkeGng,
Corp.
®

2. ©
Copyright
2014,
SKEEPER
is
a
registered
trademark
Of
Venus
Colombiana
S.A.
DBA
PlasGcaucho
Colombia.
InformaGon
is
ConfidenGal
and
Proprietary
ofXDS
MarkeGng,
Corp.
®
About
the
Brand…

3.
The
first
mission
of
Venus
Colombiana
was
to
commercialize
in
Colombia
the
products
that
PlasGcaucho
Industrial
S.A
produced
in
Ecuador.
Nowadays,
the
company
commercializes
and
produces
most
of
the
products
for
the
PlasGcaucho
Group
who
recently
changed
its
trading
name
to
PlasGcaucho
Colombia,
seeking
greater
alignment
with
the
other
corporate
companies.
PlasGcaucho
Colombia
and
PlasGcaucho
Peru
subsidiaries
are
created.
This
iniGates
the
commercializaGon
and
markeGng
of
products
across
LaGn-­‐American.
A
new
era
for
PlasGcaucho
Group
has
begun…
First
brand,
VENUS
brand
is
registered
before
the
Ecuadorian
state.
About
PlasGcaucho
Colombia
Their
founder
Mr.
Jose
Tapia
Filometor
Cuesta
determines
the
orientaGon
of
the
company
and
began
to
manufacture
rubber
footwear.
During
the
following
years
he
created
service
centers
in
the
ciGes
of
Guayaquil,
Quito,
Cuenca,
Ambato
and
Santo
Domingo
de
los
Tsáchilas.
©
Copyright
2014,
SKEEPER
is
a
registered
trademark
Of
Venus
Colombiana
S.A.
DBA
PlasGcaucho
Colombia.
InformaGon
is
ConfidenGal
and
Proprietary
ofXDS
MarkeGng,
Corp.

4.
The
beginning…
Skeeper
comes
to
our
company
as
a
brand
without
history,
without
a
surname
....
without
posiGoning
.
Just
as
a
name.
By
its
name
and
impact,
a
project
was
born.
The
intent,
to
develop
a
children’s
brand
with
an
internaGonal
profile
for
the
United
States
market.
This
brand
creates
a
new
story
for
PlasGcaucho
Colombia.
Concept
Today
PlasGcaucho
Colombia
embarks
on
a
new
journey
and
into
new
horizons
with
the
iniGaGve
to
target
the
U.S.
market.
From
concept
to
compleGon
XDS
MarkeGng
creates
a
new
brand
that
has
an
idenGty
and
purpose
of
its
own
in
all
its
forms
for
PlasGcaucho
Colombia.
Our
years
of
experience
and
new
technologies
have
allowed
us
to
we
create
every
brand,
every
collecGon,
every
product
with
an
in-­‐depth
knowledge
and
understanding
in
the
industry.
With
the
current
capacity
of
over
10,000
shoes
manufactured
monthly,
you
can
trust
that
nobody
knows
more
about
shoes
than
PlasGcaucho
Colombia.
We
are
with
you
for
every
step
in
every
stage
of
your
life.
For
over
80
years,
growing
families
have
put
their
trust
in
PlasGcaucho
and
all
their
brands.
“We
know
every
step,
and
every
shoe,
is
as
important
as
the
next.
And
we'll
be
there
for
your
child's
first
step
and
each
one
acer
with
an
unbeatable
selecGon
of
styles
and
technologies.
It's
a
choice
you'll
make
with
confidence.”
©
Copyright
2014,
SKEEPER
is
a
registered
trademark
Of
Venus
Colombiana
S.A.
DBA
PlasGcaucho
Colombia.
InformaGon
is
ConfidenGal
and
Proprietary
ofXDS
MarkeGng,
Corp.
®
®

5.
Our
Concept
Color
management
and
the
impact
is
has
in
children’s
lives
is
essenGal.
That’s
why
it’s
our
priority
to
understand
it,
as
color
expresses
important
denotaGons
of
ones
character.
Children
learn,
grow
and
express
through
color,
even
into
adulthood.
accompanies
a
child
through
its
most
memorable
stages
of
life,
from
infants
to
juniors
and
allows
them
to
express
through
design
and
color.
We
understand
the
significance
of
every
step.
As
a
BRAND
our
mission
is
to
acconmpany
growing
families
through
their
many
stages
of
life,
by
providing
the
right
shoe
that
is
versaGle,
comfortable
and
fun.
The
brand
DeterminaGon
&
Desire
CreaGvity
&
InnovaGon
Happiness
&
Energy
Nature
&
Growth
Stability
&
Truth
Independence
&
Wisdom
©
Copyright
2014,
SKEEPER
is
a
registered
trademark
Of
Venus
Colombiana
S.A.
DBA
PlasGcaucho
Colombia.
InformaGon
is
ConfidenGal
and
Proprietary
ofXDS
MarkeGng,
Corp.
®

6.
Our
Stages
define
fit.
We
integrated
the
footprints
as
an
ICON
disGncGon
between
size
groups
that
represents
commitment
and
accompaniment
at
different
stages
of
the
child’s
life.
It
manifests
it
self
as
a
signal
steps
that
transcends
and
transforms
the
environment
in
which
a
child
is
in
conGnued
associaGon
with,
that
denotes
movement,
exploraGon,
curiosity,
learning,
direcGon,
and
GOALS.
Stages
©
Copyright
2014,
SKEEPER
is
a
registered
trademark
Of
Venus
Colombiana
S.A.
DBA
PlasGcaucho
Colombia.
InformaGon
is
ConfidenGal
and
Proprietary
ofXDS
MarkeGng,
Corp.
INFANTS
-­‐
TODDLERS
KIDS
JUNIORS
®
®
®

7. Join
us…
©
Copyright
2014,
SKEEPER
is
a
registered
trademark
Of
Venus
Colombiana
S.A.
DBA
PlasGcaucho
Colombia.
InformaGon
is
ConfidenGal
and
Proprietary
ofXDS
MarkeGng,
Corp.
®
By
XDS
MarkeGng
has
taken
the
lead
role
in
developing
its
brand
concept,
idenGty,
image,
logo,
structure,
and
product
collecGons
to
name
a
few.
Our
ongoing
efforts
to
create
and
develop
a
brand
that
is
picture
perfect
and
ready
for
the
U.S.
market
has
been
our
goal
since
the
iniGaGon
of
this
project.
This
brand
creates
a
new
story
for
PlasGcaucho
Colombia
and
we
welcome
you
to
join
us
in
this
exciGng
journey
as
we
launch
SKEEPER
in
2015.