Final presentation of ADV 420

1. DIGITAL STRATEGY
OF
FINAL PRESENTATION
JUNNAN WU

2. BACKGROUND
• Founded in Austin, Texas (MAY 1, 1984) Dell Computer Corporation
• Michael Dell (Founder & CEO)
• The company begins selling over the Internet. (1996)
• The company gains the leading share of the global PC market(2001)
• Reflecting its widening interests, the company changes its name to Dell Inc.(2003)

3. GOAL OF PRESENTATION
• Let the audience know some more about Dell
• Attract more customer or potential customer
• Analysis the advantages and disadvantages of Dell on their digital strategy

4. TARGET AUDIENCE
• Customers of DELL are the tech Savvy youngsters as well as professionals who use
DELL products to make their life easier.
• The target audience group Dell trying to focus on is the young generation, from
age 15-35. DELL has different SKU’s for different customers, each of them holding
its own advantage.

5. COMPETITOR

6. SOCIAL MEDIA
• Almost all social media platform can find Dell on it
• Posting 3-4 times a week, very active.
• Good:
• Cover every platform
• Posting is active
• Bad:
• The communication is unsatisfactory
• Most of posting are unavailable

7. HOW TO IMPROVE
• Design some fashion pictures and blend in their product, to catch eyeballs of
viewers
• Sharing some valuable content
• Adding the amount of viewing and sharing, then reply every signal comment
carefully, or they could pick some interesting or suggestion to reply if there are
too many comments under one post.

8. MAIN PLATFORM
• YouTube~~~
• Why????
• Because YouTube they could post high quality videos on it
• For example
• https://www.youtube.com/watch?v=4HeuSfywgyo

9. KPI
• The main purpose Dell’s website exists for selling products and completing the
request of consumers on sold items.
• 100% customer- centric
• Develop some brand standards to guide a new identity

10. THANK YOU
• References
• https://www.marketing91.com/marketing-strategy-dell/
• https://www.slideshare.net/KoichiTachiya/dells-marketing-strategy-22347156
• http://www.referenceforbusiness.com/history2/68/Dell-Inc.html