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2015 Portfolio
Worldly Strategies – Who We Are
Worldly Strategies is an experienced, results-driven, globally-minded digital
marketing agency.
Core Digital Marketing Services:
• Paid Search Advertising (SEM, PPC)
• Search Engine Optimization (SEO)
• Social Media Community Management
• Website Design
• Email Marketing
We have experience marketing companies around the world; therefore we are
poised to provide global insights and results. Using these findings, our aim is to lead
your business to increased sales, traffic to your website, and brand awareness.
Worldly Strategies – Social Responsibility
Worldly Strategies has chosen to partner with Domestic Abuse Intervention Services (DAIS)
in an effort to build awareness around a difficult topic that sadly plagues many families.
DAIS works to ensure and preserve the safety and well-being of domestic violence survivors
and their families. Worldly Strategies strongly supports this cause.
We at Worldly Strategies provide DAIS with complementary digital marketing services
throughout the year as well as contribute to the organization financially. Each year, Worldly
Strategies donates 5% of its profits to help domestic violence victims in need.
Our company strongly believes that every business has a responsibility to give back to its
community and we are honored to be able to partner with such a vital non-profit
organization.
Worldly Strategies – Testimonials
“Becca, you're amazing.
All your suggestions: agreed.
It's great working with a professional.”
F.J. Logan
Author of Big Motorcycle: A Tokyo Story
www.fjlogan.com
Geraldine, New Zealand
“Just looked over all the sites and
the attached sheet… WOW!! So
excited and impressed. I showed
my business partner and we both
thought, ‘WOW…this is
AMAZING!!!’ Sooo helpful and so
easy to understand and follow…
even for my business partner who
is not so tech/social media savvy.
Seriously… thank you sooo much.
It all looks beyond great!”
Ashley Fehrmann
Owner of Queen of Couture
www.thequeenofcouture.com
Chicago, IL
Rebecca is a diligent worker with a keen
sense for what will motivate consumers to
buy. She worked hard to find and
communicate with the appropriate target
market for us.
Paul Scharfman
President at Specialty Cheese Company, Inc
www.specialcheese.com
Madison, WI
Website Design
Website Design – FJLogan.com
FJ Logan hired Worldly Strategies in
2014 to create a website for the author
to sell books, promote upcoming
events, and increase his readership
through email signups.
This website was built using
WordPress. A free book excerpt was
giving away to entice email signups and
increase readership. Books were sold
through buttons that linked to Logan’s
books on Amazon.com and
BarnsandNoble.com
Website Design –
MidwestCollegeBaseballShowcase.com
Midwest College Baseball Showcase hired
Worldly Strategies in 2013 to create a
website for the company to acquire online
sign ups for their baseball camps. The first
camp generated over $1,000 in online
revenue.
This website was built using WordPress. In
addition to the design, Worldly Strategies
was instrumental in creating the logo,
branding, and copy for the website. The
eCommerce solution used was PayPal.
Website Design –
TheBeatleWhoVanished.com
The Rock And Roll Detective hired Worldly
Strategies in 2013 to create a website and
digital marketing plan to sell his newest
Beatles book, The Beatle Who Vanished.
Since the website and marketing plan were
implemented the author has sold over
6,000 books, The Beatle Who Vanished has
been on the Amazon Best Sellers List 12
times, and the book has been inducted
into the Rock and Roll Hall of Fame
permanent Library & Archives.
Social Media Community
Management
Social Media – Country Meadows Apartments Google+ Page
In 2014 Country Meadows, an
apartment community located
in Madison, WI, hired Worldly
Strategies to cultivate an
online community atmosphere
among the residents living at
Country Meadows.
Accounts Created & Managed
by Worldly Strategies
• Google+
• Twitter
• Pinterest
• Facebook
Each account has grown
organically by 10% since
inception.
Social Media – David Benjamin Author Twitter Profile
In 2015, David
Benjamin, Author of The
Last Kid Picked, Three’s
a Crowd, and A Sunday
Kind of Love hired
Worldly Strategies to
increase book sales.
Accounts Created by
Worldly Strategies
• Pinterest • Twitter
• LinkedIn • Facebook
• Google+
In 6 months the average
monthly royalties for A
Sunday Kind of Love
increased by 433%
Social Media – Madison Apartment Living Facebook Page
In under one year Worldly Strategies has
rebranded and grown Madison
Apartment Living’s Facebook page by
over 270 followers.
The Madison Apartment Living Facebook
page drives on average 360 user visits
per month to
MadisonApartmentLiving.com
Worldly Strategies manages the digital
marketing for Madison Apartment
Living and their sister company Madison
Campus and Downtown Living. This
entails social media community
management, search engine
optimization (SEO), promotion through
social advertising (Facebook Ads) and
search advertising (AdWords, Bing),
video production, and website/email
optimization consultation.
Social Media – Rock And Roll Detective YouTube
The Rock And Roll Detective
hired Worldly Strategies to
promote and sell the book
The Beatle Who Vanished
online.
Accounts Created by
Worldly Strategies
• YouTube
• Google+
• Twitter
• Pinterest
• Facebook
• LinkedIn
In just one year The Rock
And Roll Detective YouTube
account has produced over
9,000 video views and the
Rock And Roll Detective
Facebook Page has gained
over 2,500 highly engaged
followers.
Email Marketing
Video Production
Video Production – Madison Campus & Downtown Living
Video Created for Madison
Campus & Downtown Living
Worldly Strategies produced
this video for Madison Campus
& Downtown Living to
showcase a property from their
online apartment search tool.
The video had 38 organic views
in 10 days.
Madison Campus & Downtown
Living is an online resource for
users to find and rent
apartments in the downtown
Madison area.
MadisonCampusAndDowntow
nApartments.com offers maps,
photos, rental rates, floor
plans, and amenities for
1,000's of apartments in and
around downtown Madison,
WI.
Click Here to View Video
608-561-2288
info@worldlystrategies.com
www.worldlystrategies.com

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2015 Worldly Strategies / Becca Berkenstadt Portfolio

  • 2. Worldly Strategies – Who We Are Worldly Strategies is an experienced, results-driven, globally-minded digital marketing agency. Core Digital Marketing Services: • Paid Search Advertising (SEM, PPC) • Search Engine Optimization (SEO) • Social Media Community Management • Website Design • Email Marketing We have experience marketing companies around the world; therefore we are poised to provide global insights and results. Using these findings, our aim is to lead your business to increased sales, traffic to your website, and brand awareness.
  • 3. Worldly Strategies – Social Responsibility Worldly Strategies has chosen to partner with Domestic Abuse Intervention Services (DAIS) in an effort to build awareness around a difficult topic that sadly plagues many families. DAIS works to ensure and preserve the safety and well-being of domestic violence survivors and their families. Worldly Strategies strongly supports this cause. We at Worldly Strategies provide DAIS with complementary digital marketing services throughout the year as well as contribute to the organization financially. Each year, Worldly Strategies donates 5% of its profits to help domestic violence victims in need. Our company strongly believes that every business has a responsibility to give back to its community and we are honored to be able to partner with such a vital non-profit organization.
  • 4. Worldly Strategies – Testimonials “Becca, you're amazing. All your suggestions: agreed. It's great working with a professional.” F.J. Logan Author of Big Motorcycle: A Tokyo Story www.fjlogan.com Geraldine, New Zealand “Just looked over all the sites and the attached sheet… WOW!! So excited and impressed. I showed my business partner and we both thought, ‘WOW…this is AMAZING!!!’ Sooo helpful and so easy to understand and follow… even for my business partner who is not so tech/social media savvy. Seriously… thank you sooo much. It all looks beyond great!” Ashley Fehrmann Owner of Queen of Couture www.thequeenofcouture.com Chicago, IL Rebecca is a diligent worker with a keen sense for what will motivate consumers to buy. She worked hard to find and communicate with the appropriate target market for us. Paul Scharfman President at Specialty Cheese Company, Inc www.specialcheese.com Madison, WI
  • 6. Website Design – FJLogan.com FJ Logan hired Worldly Strategies in 2014 to create a website for the author to sell books, promote upcoming events, and increase his readership through email signups. This website was built using WordPress. A free book excerpt was giving away to entice email signups and increase readership. Books were sold through buttons that linked to Logan’s books on Amazon.com and BarnsandNoble.com
  • 7. Website Design – MidwestCollegeBaseballShowcase.com Midwest College Baseball Showcase hired Worldly Strategies in 2013 to create a website for the company to acquire online sign ups for their baseball camps. The first camp generated over $1,000 in online revenue. This website was built using WordPress. In addition to the design, Worldly Strategies was instrumental in creating the logo, branding, and copy for the website. The eCommerce solution used was PayPal.
  • 8. Website Design – TheBeatleWhoVanished.com The Rock And Roll Detective hired Worldly Strategies in 2013 to create a website and digital marketing plan to sell his newest Beatles book, The Beatle Who Vanished. Since the website and marketing plan were implemented the author has sold over 6,000 books, The Beatle Who Vanished has been on the Amazon Best Sellers List 12 times, and the book has been inducted into the Rock and Roll Hall of Fame permanent Library & Archives.
  • 10. Social Media – Country Meadows Apartments Google+ Page In 2014 Country Meadows, an apartment community located in Madison, WI, hired Worldly Strategies to cultivate an online community atmosphere among the residents living at Country Meadows. Accounts Created & Managed by Worldly Strategies • Google+ • Twitter • Pinterest • Facebook Each account has grown organically by 10% since inception.
  • 11. Social Media – David Benjamin Author Twitter Profile In 2015, David Benjamin, Author of The Last Kid Picked, Three’s a Crowd, and A Sunday Kind of Love hired Worldly Strategies to increase book sales. Accounts Created by Worldly Strategies • Pinterest • Twitter • LinkedIn • Facebook • Google+ In 6 months the average monthly royalties for A Sunday Kind of Love increased by 433%
  • 12. Social Media – Madison Apartment Living Facebook Page In under one year Worldly Strategies has rebranded and grown Madison Apartment Living’s Facebook page by over 270 followers. The Madison Apartment Living Facebook page drives on average 360 user visits per month to MadisonApartmentLiving.com Worldly Strategies manages the digital marketing for Madison Apartment Living and their sister company Madison Campus and Downtown Living. This entails social media community management, search engine optimization (SEO), promotion through social advertising (Facebook Ads) and search advertising (AdWords, Bing), video production, and website/email optimization consultation.
  • 13. Social Media – Rock And Roll Detective YouTube The Rock And Roll Detective hired Worldly Strategies to promote and sell the book The Beatle Who Vanished online. Accounts Created by Worldly Strategies • YouTube • Google+ • Twitter • Pinterest • Facebook • LinkedIn In just one year The Rock And Roll Detective YouTube account has produced over 9,000 video views and the Rock And Roll Detective Facebook Page has gained over 2,500 highly engaged followers.
  • 15.
  • 16.
  • 18. Video Production – Madison Campus & Downtown Living Video Created for Madison Campus & Downtown Living Worldly Strategies produced this video for Madison Campus & Downtown Living to showcase a property from their online apartment search tool. The video had 38 organic views in 10 days. Madison Campus & Downtown Living is an online resource for users to find and rent apartments in the downtown Madison area. MadisonCampusAndDowntow nApartments.com offers maps, photos, rental rates, floor plans, and amenities for 1,000's of apartments in and around downtown Madison, WI. Click Here to View Video