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Writing Good Content
with WordPress
Foundation Friday
Michael McCallister
Michael McCallister, WordCamp Milwaukee 2014
Who am I?
• Senior Document Architect, PKWARE
• Co-Author, WordPress in Depth, with Bud Smith (QUE,
2010-11)
• Notes from the Metaverse (metaverse.wordpress com)
• Past President, Wisconsin Society for Technical
Communication (www.stc-wi.org)
© Michael McCallister WordCamp Milwaukee 2014
Ask questions any time!
© Michael McCallister WordCamp Milwaukee 2014
Michael McCallister, WordCamp Milwaukee 2014
•GRAMMAR
What We’re Covering
• Defining your audience
• Banning Jargon
• Banning Passive Voice
• WordPress Tools That Can Help
Michael McCallister, WordCamp Milwaukee 2014
Defining Your Audience
Michael McCallister, WordCamp Milwaukee 2014
Secret #1
Nobody connects with
everybody overnight.
Michael McCallister, WordCamp Milwaukee 2014
Identifying Audience
• Basic Demographics
• Age
• Gender
• Location
• Education Level
• Language(s)
Michael McCallister, WordCamp Milwaukee 2014
Identifying Audience
• Other characteristics
• Life Status:
Married/Single/Parent/Just
graduated
• Profession/Job
• Favorite Author(s)
• Other interests
From Rochelle Melander, Write-a-
Thon
Michael McCallister, WordCamp Milwaukee 2014
Persona Resources
• A Web for Everyone: Designing Accessible User
Experiences by Whitney Quesenbery
• http://www.usability.gov/how-to-and-tools/methods/personas.html
Michael McCallister, WordCamp Milwaukee 2014
Exercise
Tell me about your
audience
Michael McCallister, WordCamp Milwaukee 2014
Secret #2: It’s always about
meeting readers’ needs!
Quality content = relevant
material, presented in a way I
can understand
Michael McCallister, WordCamp Milwaukee 2014
Quick Quiz
Michael McCallister, WordCamp Milwaukee 2014
Jargon
Evil Scourge #1
Michael McCallister, WordCamp Milwaukee 2014
Can you
scan this
quickly?
Michael McCallister, WordCamp Milwaukee 2014
Passive Voice
Evil Scourge #2
Michael McCallister, WordCamp Milwaukee 2014
To Be or Not To
Be?
Is
Was
Has
Were
Been
Michael McCallister, WordCamp Milwaukee 2014
WordPress to the Rescue!
Some tools to help create quality content
Michael McCallister, WordCamp Milwaukee 2014
5 Tools
• Editing Tools and Plugins
• After the Deadline (WP.com
+ Jetpack
• Yoast WordPress SEO
(plugin)
• FD Word Statistics (plugin)
• Human Help
• WordPress Daily Post
• Request Feedback (WP.com)
Michael McCallister, WordCamp Milwaukee 2014
After the Deadline
• Created by Automattic,
2011
• Default spell checker in
WordPress.com
• Included with Jetpack
• Browser plugins:
Firefox/Chrome
Michael McCallister, WordCamp Milwaukee 2014
Michael McCallister, WordCamp Milwaukee 2014
Yoast WordPress SEO
• Created and maintained by
Joost deValk
• Plugin
• Readability statistics
• Many other goodies
Michael McCallister, WordCamp Milwaukee 2014
FD Word Statistics
• Created by John Watson
• Plugin
• Readability statistics:
Gunning-Fog, Flesch &
Flesch-Kincaid
• Old, but functional
Michael McCallister, WordCamp Milwaukee 2014
Request Feedback
• Help from humans you
know
• WordPress.com only (form)
• Me
Michael McCallister, WordCamp Milwaukee 2014
WordPress Blogging University
• Informal writing courses
• Daily prompts
• Inspiration
Michael McCallister, WordCamp Milwaukee 2014
Secret #3
Practice, Practice, Practice
Michael McCallister, WordCamp Milwaukee 2014
Want Some Writing Help?
• I’ll be in the building the rest of the day, all day
tomorrow
• Write me (or Request Feedback) at
Michael@michaelmccallister.com
• Visit me at www.michaelmccallister.com
Michael McCallister, WordCamp Milwaukee 2014
Free Webinar Wednesday
• Your Author Platform: Why You Need One and How to Get
Started
• Wednesday, July 30 1-2PM Central Time
• Registration URL:
https://attendee.gotowebinar.com/register/3447338748608137730
Webinar ID: 124-619-819
In this 60-minute webinar, Carole Jelen shows you how to
create the basic framework of your author platform as a starting
point to growing it over time. Once your author platform is
built, it takes on a life of its own. This seminar also explains
the 12 underlying New Rules that are foundations for your
writer platform.
Michael McCallister, WordCamp Milwaukee 2014
Questions?
Have a great WordCamp!
Michael McCallister, WordCamp Milwaukee 2014

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Writing Good Content: WordCamp Milwaukee 2014

  • 1. Writing Good Content with WordPress Foundation Friday Michael McCallister Michael McCallister, WordCamp Milwaukee 2014
  • 2. Who am I? • Senior Document Architect, PKWARE • Co-Author, WordPress in Depth, with Bud Smith (QUE, 2010-11) • Notes from the Metaverse (metaverse.wordpress com) • Past President, Wisconsin Society for Technical Communication (www.stc-wi.org) © Michael McCallister WordCamp Milwaukee 2014
  • 3.
  • 4. Ask questions any time! © Michael McCallister WordCamp Milwaukee 2014
  • 5. Michael McCallister, WordCamp Milwaukee 2014 •GRAMMAR
  • 6. What We’re Covering • Defining your audience • Banning Jargon • Banning Passive Voice • WordPress Tools That Can Help Michael McCallister, WordCamp Milwaukee 2014
  • 7. Defining Your Audience Michael McCallister, WordCamp Milwaukee 2014
  • 8. Secret #1 Nobody connects with everybody overnight. Michael McCallister, WordCamp Milwaukee 2014
  • 9. Identifying Audience • Basic Demographics • Age • Gender • Location • Education Level • Language(s) Michael McCallister, WordCamp Milwaukee 2014
  • 10. Identifying Audience • Other characteristics • Life Status: Married/Single/Parent/Just graduated • Profession/Job • Favorite Author(s) • Other interests From Rochelle Melander, Write-a- Thon Michael McCallister, WordCamp Milwaukee 2014
  • 11. Persona Resources • A Web for Everyone: Designing Accessible User Experiences by Whitney Quesenbery • http://www.usability.gov/how-to-and-tools/methods/personas.html Michael McCallister, WordCamp Milwaukee 2014
  • 12. Exercise Tell me about your audience Michael McCallister, WordCamp Milwaukee 2014
  • 13. Secret #2: It’s always about meeting readers’ needs! Quality content = relevant material, presented in a way I can understand Michael McCallister, WordCamp Milwaukee 2014
  • 14. Quick Quiz Michael McCallister, WordCamp Milwaukee 2014
  • 15. Jargon Evil Scourge #1 Michael McCallister, WordCamp Milwaukee 2014
  • 16. Can you scan this quickly? Michael McCallister, WordCamp Milwaukee 2014
  • 17. Passive Voice Evil Scourge #2 Michael McCallister, WordCamp Milwaukee 2014
  • 18. To Be or Not To Be? Is Was Has Were Been Michael McCallister, WordCamp Milwaukee 2014
  • 19. WordPress to the Rescue! Some tools to help create quality content Michael McCallister, WordCamp Milwaukee 2014
  • 20. 5 Tools • Editing Tools and Plugins • After the Deadline (WP.com + Jetpack • Yoast WordPress SEO (plugin) • FD Word Statistics (plugin) • Human Help • WordPress Daily Post • Request Feedback (WP.com) Michael McCallister, WordCamp Milwaukee 2014
  • 21. After the Deadline • Created by Automattic, 2011 • Default spell checker in WordPress.com • Included with Jetpack • Browser plugins: Firefox/Chrome Michael McCallister, WordCamp Milwaukee 2014
  • 23. Yoast WordPress SEO • Created and maintained by Joost deValk • Plugin • Readability statistics • Many other goodies Michael McCallister, WordCamp Milwaukee 2014
  • 24. FD Word Statistics • Created by John Watson • Plugin • Readability statistics: Gunning-Fog, Flesch & Flesch-Kincaid • Old, but functional Michael McCallister, WordCamp Milwaukee 2014
  • 25. Request Feedback • Help from humans you know • WordPress.com only (form) • Me Michael McCallister, WordCamp Milwaukee 2014
  • 26. WordPress Blogging University • Informal writing courses • Daily prompts • Inspiration Michael McCallister, WordCamp Milwaukee 2014
  • 27. Secret #3 Practice, Practice, Practice Michael McCallister, WordCamp Milwaukee 2014
  • 28. Want Some Writing Help? • I’ll be in the building the rest of the day, all day tomorrow • Write me (or Request Feedback) at Michael@michaelmccallister.com • Visit me at www.michaelmccallister.com Michael McCallister, WordCamp Milwaukee 2014
  • 29. Free Webinar Wednesday • Your Author Platform: Why You Need One and How to Get Started • Wednesday, July 30 1-2PM Central Time • Registration URL: https://attendee.gotowebinar.com/register/3447338748608137730 Webinar ID: 124-619-819 In this 60-minute webinar, Carole Jelen shows you how to create the basic framework of your author platform as a starting point to growing it over time. Once your author platform is built, it takes on a life of its own. This seminar also explains the 12 underlying New Rules that are foundations for your writer platform. Michael McCallister, WordCamp Milwaukee 2014
  • 30. Questions? Have a great WordCamp! Michael McCallister, WordCamp Milwaukee 2014