6. What We’re Covering
• Defining your audience
• Banning Jargon
• Banning Passive Voice
• WordPress Tools That Can Help
Michael McCallister, WordCamp Milwaukee 2014
10. Identifying Audience
• Other characteristics
• Life Status:
Married/Single/Parent/Just
graduated
• Profession/Job
• Favorite Author(s)
• Other interests
From Rochelle Melander, Write-a-
Thon
Michael McCallister, WordCamp Milwaukee 2014
11. Persona Resources
• A Web for Everyone: Designing Accessible User
Experiences by Whitney Quesenbery
• http://www.usability.gov/how-to-and-tools/methods/personas.html
Michael McCallister, WordCamp Milwaukee 2014
13. Secret #2: It’s always about
meeting readers’ needs!
Quality content = relevant
material, presented in a way I
can understand
Michael McCallister, WordCamp Milwaukee 2014
18. To Be or Not To
Be?
Is
Was
Has
Were
Been
Michael McCallister, WordCamp Milwaukee 2014
19. WordPress to the Rescue!
Some tools to help create quality content
Michael McCallister, WordCamp Milwaukee 2014
20. 5 Tools
• Editing Tools and Plugins
• After the Deadline (WP.com
+ Jetpack
• Yoast WordPress SEO
(plugin)
• FD Word Statistics (plugin)
• Human Help
• WordPress Daily Post
• Request Feedback (WP.com)
Michael McCallister, WordCamp Milwaukee 2014
21. After the Deadline
• Created by Automattic,
2011
• Default spell checker in
WordPress.com
• Included with Jetpack
• Browser plugins:
Firefox/Chrome
Michael McCallister, WordCamp Milwaukee 2014
23. Yoast WordPress SEO
• Created and maintained by
Joost deValk
• Plugin
• Readability statistics
• Many other goodies
Michael McCallister, WordCamp Milwaukee 2014
24. FD Word Statistics
• Created by John Watson
• Plugin
• Readability statistics:
Gunning-Fog, Flesch &
Flesch-Kincaid
• Old, but functional
Michael McCallister, WordCamp Milwaukee 2014
25. Request Feedback
• Help from humans you
know
• WordPress.com only (form)
• Me
Michael McCallister, WordCamp Milwaukee 2014
26. WordPress Blogging University
• Informal writing courses
• Daily prompts
• Inspiration
Michael McCallister, WordCamp Milwaukee 2014
28. Want Some Writing Help?
• I’ll be in the building the rest of the day, all day
tomorrow
• Write me (or Request Feedback) at
Michael@michaelmccallister.com
• Visit me at www.michaelmccallister.com
Michael McCallister, WordCamp Milwaukee 2014
29. Free Webinar Wednesday
• Your Author Platform: Why You Need One and How to Get
Started
• Wednesday, July 30 1-2PM Central Time
• Registration URL:
https://attendee.gotowebinar.com/register/3447338748608137730
Webinar ID: 124-619-819
In this 60-minute webinar, Carole Jelen shows you how to
create the basic framework of your author platform as a starting
point to growing it over time. Once your author platform is
built, it takes on a life of its own. This seminar also explains
the 12 underlying New Rules that are foundations for your
writer platform.
Michael McCallister, WordCamp Milwaukee 2014