Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Building Your Author Platform:
The New Rules
Michael McCallister
Michael McCallister, Independent Writers of Chicago March...
Ask questions any time!
Michael McCallister, Independent Writers of Chicago March 2015
Who am I?
• Senior Document Architect, PKWARE
• Books about openSUSE Linux and WordPress
• Blog: Notes from the Metaverse ...
Michael McCallister, Independent Writers of Chicago March 2015
What We’re Covering
●
Why Build an Author Platform
●
Building a Platform Online
●
Finding Your Audience the Old-Fashioned ...
Why Build a Platform?
● Building Authority
● Finding Audience
● Find Clients (and work!)
When do you start
building your platform?
Quick Survey
Building a Platform Online,
aka Social Media for Writers
● Website/Blog
● Twitter
● Facebook
● LinkedIn
● Google+
Your Home Base: Your Website
Why?
● Space that belongs to you
● Where your fans can find you
● Build a mailing list
● Educ...
Twitter
Why?
● Attract people to content
● Build trust
● Where your fans can find you
● Share how you got to be smart
Comp...
Facebook
Why?
● Billions of users
● You can separate personal from
professional
● Where your fans can find you
● Share how...
Build Your Author Platform on Facebook
● Share content on Page
● Visit groups of potential readers
● Interact with potenti...
LinkedIn
Why?
● Your audience is professional,
career-oriented
● Find sources
● Company Pages
● Publishing Platform
Compon...
Google+
Why?
● Active Communities
● Hangouts
● Company Pages
● Connection to Search
Components
● Circles
● Personal profil...
Building a Platform the Old Fashioned Way,
Well Sorta
● Articles
● Speaking/Teaching
● Webinars and Podcasts
● Traditional...
New Article Venues
● Guest Posts
● Medium
● Contributoria
● Getting Paid
Finding Speaking and Teaching Gigs
● Meetups
● Formal and Semi-Formal Educational Venues
● Co-Working Environments
Online Audio/Visuals:
Webinars, Hangouts and Podcasts
Webinars: You talk, show slides
● GoToWebinar
● BrightTalk
● YouTube...
Traditional Media
● Public (News) Radio
● Talk Radio
● Beat reporters
● Help a Reporter Out
Getting in on the Ground Floor:
Some New Social Networks
● Ello: No ads, lotsa pictures
● Known: Open source, sharing your...
Resources
● Unbearable Lightness of Tweeting:
http://theatln.tc/1Bh1DOC
● Blogs that Pay:
http://bit.ly/1CgfunO
● Medium.c...
Connect with Me
• Web: michaelmccallister.com
• Twitter: @workingwriter
• Facebook: https://www.facebook.com/Author.Michae...
Questions?
Michael McCallister, Independent Writers of Chicago March 2015
Upcoming SlideShare
Loading in …5
×

IWOC: Building Your Author Platform

846 views

Published on

Slides from presentation given to the Independent Writers of Chicago on March 10, 2015. Reasons for building a social platform for your writing. Essential to make website. Pros and cons of using Twitter, Facebook, LinkedIn and Google+. Offline tools to build writer platform.

Published in: Business
  • Be the first to comment

  • Be the first to like this

IWOC: Building Your Author Platform

  1. 1. Building Your Author Platform: The New Rules Michael McCallister Michael McCallister, Independent Writers of Chicago March 2015
  2. 2. Ask questions any time! Michael McCallister, Independent Writers of Chicago March 2015
  3. 3. Who am I? • Senior Document Architect, PKWARE • Books about openSUSE Linux and WordPress • Blog: Notes from the Metaverse (metaverse.wordpress com) • President, Society for Technical Communication, Wisconsin Chapter • National Writers Union, UAW Local 1981, At Large chapter Michael McCallister, Independent Writers of Chicago March 2015
  4. 4. Michael McCallister, Independent Writers of Chicago March 2015
  5. 5. What We’re Covering ● Why Build an Author Platform ● Building a Platform Online ● Finding Your Audience the Old-Fashioned Way Michael McCallister, STC-Wisconsin September 2014
  6. 6. Why Build a Platform? ● Building Authority ● Finding Audience ● Find Clients (and work!)
  7. 7. When do you start building your platform?
  8. 8. Quick Survey
  9. 9. Building a Platform Online, aka Social Media for Writers ● Website/Blog ● Twitter ● Facebook ● LinkedIn ● Google+
  10. 10. Your Home Base: Your Website Why? ● Space that belongs to you ● Where your fans can find you ● Build a mailing list ● Educate ● Promote Components ● Blog ● Portfolio ● Contact Form ● Social Buttons ● Buy my book!
  11. 11. Twitter Why? ● Attract people to content ● Build trust ● Where your fans can find you ● Share how you got to be smart Components ● Share interesting content (not yours) ● Be accessible ● Be funny ● Be human ● Promote
  12. 12. Facebook Why? ● Billions of users ● You can separate personal from professional ● Where your fans can find you ● Share how you got to be smart Why Not? ● Your audience may only want to hang out with friends/family ● You have very little control over who sees your content ● Rules keep changing
  13. 13. Build Your Author Platform on Facebook ● Share content on Page ● Visit groups of potential readers ● Interact with potential readers ● Like other pages ● Offer a freebie ● Today: 1310 Likes!
  14. 14. LinkedIn Why? ● Your audience is professional, career-oriented ● Find sources ● Company Pages ● Publishing Platform Components ● Personal profile ● Company page ● Professional Publishing Platform ● Groups ● Promote
  15. 15. Google+ Why? ● Active Communities ● Hangouts ● Company Pages ● Connection to Search Components ● Circles ● Personal profile ● Company page ● Communities
  16. 16. Building a Platform the Old Fashioned Way, Well Sorta ● Articles ● Speaking/Teaching ● Webinars and Podcasts ● Traditional Media
  17. 17. New Article Venues ● Guest Posts ● Medium ● Contributoria ● Getting Paid
  18. 18. Finding Speaking and Teaching Gigs ● Meetups ● Formal and Semi-Formal Educational Venues ● Co-Working Environments
  19. 19. Online Audio/Visuals: Webinars, Hangouts and Podcasts Webinars: You talk, show slides ● GoToWebinar ● BrightTalk ● YouTube/Vimeo Live Video ● Google Hangouts ● LiveStream Podcasts: Your own radio show ● BlogTalkRadio ● Spreaker ● iTunes ● Stitcher
  20. 20. Traditional Media ● Public (News) Radio ● Talk Radio ● Beat reporters ● Help a Reporter Out
  21. 21. Getting in on the Ground Floor: Some New Social Networks ● Ello: No ads, lotsa pictures ● Known: Open source, sharing your content with the world on your terms
  22. 22. Resources ● Unbearable Lightness of Tweeting: http://theatln.tc/1Bh1DOC ● Blogs that Pay: http://bit.ly/1CgfunO ● Medium.com ● Contributoria.com ● Ello.co (I have invites) ● Known: www.withknown.com
  23. 23. Connect with Me • Web: michaelmccallister.com • Twitter: @workingwriter • Facebook: https://www.facebook.com/Author.MichaelMcCallister • Build Your Author Platform on Facebook: https://www.facebook.com/JelenPublishing • LinkedIn: www.linkedin.com/in/workingwriter Michael McCallister, Independent Writers of Chicago March 2015
  24. 24. Questions? Michael McCallister, Independent Writers of Chicago March 2015

×