This short and concise slideshow on inbound marketing by WiseReads , tells us the things that are must know when it comes to Inbound marketing

1. Inbound Marketing :
- the Things you must know

2. # 12-month road map for
content creation
Create a 12-month road map to
align content publishing .
 Ensure content production aligns
with long-term business goals and
client needs.

3. # Have a Editorial Calendar
and Editorial meetings.
Everyone on the content team
should have access to a content
calendar.
Brainstorm to get new content
ideas during editorial meetings. .

4. # Content Audit can make
things better.
Content audit helps to get clear
picture of what content you
currently have and what needs to
be there.
Click here for good Content Audit
guide .

5. # Quality vs Quantity ? : Create
few *Masterpiece* content
Focus on creating the Masterpiece
article that keeps your audience
coming back to get more the that
one.
Key to good content: Write about
Questions, Issues, and challenges
customers face.
Solve their problems and make them
learn more about your product.

6. # Use multiple formats -
Not just your Blog!
Produce content in varied formats.
eBooks/ Videos/ Inforgraphics
/Reviews/ Case studies /Online
course/ Cheatsheets e.t.c
Get more visibility by distributing
multiple formats

7. # “Curation” is new frontier
of good content
Help then cut trough content
overload! Find best ones for them
Curating 30 minutes a day can
produce lot of content which can bring
traction.
Don’t have own content ?? –Start a
curated newsletter.

8. # Research !
Know your business, Know your
industry, Know your customers
and then produce relevant content.
It will help people in your niche to
find valuable information, and help
introduce them to your brand.
The more research you do , the
more authority you will build

9. # Hammering and
Spamming does not work.
Don’t be a hammer. Customers
decide how and when to engage.
Be there when they need , be a
guiding light!
Avoid temptation to spam via
newsletter and social streams to
get more leads.
Negative sentiment can spoil
your efforts. Know that every
content is not Viral.

10. # Go Social
Connect with customers socially.
Follow your customers on
Twitter/Google+.
Let customer reach you over
social media channels rather than
customer support .
Timing is everything in social
media. Get on that particular
conversation at that moment .

11. # Focus on quality traffic.
WiseReads.com
Focus on quality traffic rather
thank junk one.
Contribute only to top blogs in
your niche rather than hundreds of
less known ones.
Associate with high-traffic online
publications to improve the
perceived value of your content.

12. # Identify and optimize your
best content.
WiseReads.com
Use analytics to find what's
bringing most traffic.
Optimize that content piece and
improve for SEO.
Make sure its available and
keep a tab on it during
maintenance/downtime.
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Conversion

13. # Content  Conversion
 Leads Sales Funnel
Keep opt-ins and links to
landing pages in content or on
sidebars of your blog.
Optimize landing pages to
maximize leads , use CTAs (Call to
Action)
Plug-in the leads into CRM
system to onboard customers
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Conversion
Content
Customer
Lead

14. # Acquisition Retention
Use segmented newsletters.
Host webinars and product
trainings to build rapport
Bring them back to your site
with awesome content
Provide great support ,create
Wiki or Product forum.
UX
Conversion
Don’t let them
RUN away!

15. # Have patience- Its worth
giving efforts.
WiseReads.com
Inbound marketing is not
everyone's knack.
Its hard work and patience,
there is no magical key to it.
A jug fills drop by drop - Buddha
UX
Conversion

16. Thank You !
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