There are simple ways to increase brand visibility on social media sites like Facebook, Twitter, and Instagram. Here are 10 surefire tips you can follow.

1. 10 Surefire Tips to Increase
Brand Visibility on Social
Media

2. Creating a great website with a solid SEO and content strategy
can help establish online presence for your brand. However,
with the exponential growth experienced by social media
networks nowadays, it’s also equally important to implement a
solid social media marketing strategy.
Since social media is so important for brand growth and
exposure, you have to make sure you use it properly to help
your business. The question is: how can you increase the
visibility of your brand on social media?

3. There are simple ways to increase brand visibility
on social media sites like Facebook, Twitter, and
Instagram. Here are 10 surefire tips you can
follow:

4. 1. Choose the channel where most of your customers are
Most small businesses assume that they should be on every social
media platform available. Although this is one of the many social media
marketing tactics used by marketers, selecting the most relevant
channels – the ones where most of your customers hang out – can help
you save a lot of time and effort.
You might be tempted to go for the platform with the most number of
users. It does sound attractive; however, you need to focus on quality
instead of quantity. The key here is to understand your target audience
and their location. Know where they usually hang out online, choose 1
or 2 of those platforms, then focus your social media marketing efforts
on those platforms. Trying to focus on too many channels is often time-
consuming, not to mention it will cost you a lot of resources.

5. 2. Engagement is key
A high number of followers isn’t enough to measure a successful social
media marketing campaign. In order to ensure a solid exposure and
brand visibility, you need active engagement with your audience. You
might have heard this over and over again, but actively engaging with
your audience can give them a guarantee that there’s a real person
behind your brand. You can start by talking to them, responding to their
questions, or addressing their complaints.
Doing so will not only retain your customers, it will also help attract new
ones. Motivated and engaged customers have a higher tendency to
become loyal followers. Furthermore, they might even serve as your
future brand advocates.

6. 3. Publish relevant content
Publishing content your audience can relate to on your social media
channels is an excellent means of establishing your brand as an
influencer or industry leader. This ultimately leads to enhanced
exposure and visibility. However, you have to make sure your content is
not only relatable but engaging as well.

7. 5. Use Hashtags
Particularly when using Twitter, you can include hashtags to categorize
your post with an easily searchable keyword. With a hashtag, your post
becomes more visible to users, especially those who used the same
hashtags in their posts.
However, hashtags aren’t limited to Twitter. You can also use them on
various social media sites like Facebook and Instagram.

8. 6. Connect with influencers
Luckily, the presence of influencers has made the task of connecting
with a particular audience a lot easier. By collaborating with an
influencer, you can tap into an active audience who’s willing to follow
your brand with just a single post.
However, getting an influencer’s attention is not easy. Which is why if
you want to get on their radar, you need to offer a good deal in
exchange for their endorsement.

9. 7. Become an influencer
If you can’t get in touch with an influencer, you can decide to become
one yourself. As an influencer on your niche, you can build more trust
and loyalty among your audience. People will regard you as a reliable
figure or brand, and they’re more likely to engage with you.
However, becoming an influencer is a long-term investment. It often
begins with small things like solving others’ problems, sharing concrete
and reliable knowledge, and more.

10. 8. Monitor your progress
One way to prove that your brand is getting traction is by monitoring
your social media marketing progress. There are plenty of platforms that
provide statistics, such as Facebook Page Insights which show you the
number and likes your content gets, along with several other metrics.
By using Insights and analytics, you can monitor your social media
marketing efforts and ensure that your strategy is optimized as it
evolves. Looking at various metrics like inbound links, mentions, and
reach will allow you to adjust your strategy whenever necessary.

11. 9. Invest in paid advertising
Investing a few dollars in paid advertising is actually an excellent way to
boost your campaign. Moreover, it allows you to promote your brand to
a highly targeted audience, which, in turn, means higher chances of
conversion and engagement. Although there are cost implications for
this method, the fact that you can target a specific audience means it’s a
well-spent investment for your social media marketing campaign.
Specific targeting allows you to convey your brand message directly in
front of your audience with the highest potential of converting them
into sales.

12. 10. Take advantage of visuals
Social media is mostly used by individuals for entertainment. A huge
portion of them wants to see funny and interesting videos or images. So,
why not give it to them? When it comes to posting or sharing content,
don’t forget to include visuals.
Capturing the attention of your followers is a lot easier if you attach
quality and engaging images or videos to your updates, regardless of
which platform you’re using. If you notice that one particular type of
post gets more attention as compared to others, then you might want to
consider making that type of post more often.
You can use DesignPro - free image editor tool and their more than 1500
templates to create all you visual content.

13. The Bottom Line
Building and increasing brand visibility will take a lot of effort. Moreover,
achieving noticeable results won’t take overnight. To get your brand
noticed across a sea of competition, try implementing the said tips on
your social media marketing efforts. You’ll be surprised to find how
much progress you make.

14. Jessica T. Winder understands the essence of
making excellent content that suits the needs of
every business, especially when it comes to online
marketing. She can spice up your marketing
campaign with the content she makes and then
incorporate Buy Real Marketing services.