Recommended
More Related Content
What's hot
What's hot (9)
Similar to Marketing project
Similar to Marketing project (20)
Recently uploaded
Recently uploaded (20)
Marketing project
- 1. MARKETING PLAN FOR KALA LIQUEURS Prepared by: Willie Cochran December 7th, 2017
- 2. Overview • Discuss Kala Liqueurs and the business background with future associates. • Communicate distribution aspects of Kala Liqueurs and their associates. Background • About us: • We are a start-up company looking to engage the world of working class women through our liqueur. The working class women doesn’t have a liqueur to call their own. This is a liqueur to quench the thirst of the sophisticated woman. • Mission Statement: • Being able to provide a female oriented liqueur in a male dominated world, for those who work hard, play hard, and study hard.
- 3. Problem space • Segment • Working class woman • Female college students • BONUS: • Estimated size- 2 million females is target goal for first year • Need • Females need to feel equal to their male counterparts for a sense of completion. Positioning vi-a-vis competition • Three top competitors: Malibu Rum, UV Vodka, and Bud Light Lime-A-Rita due to increased sales over last two years and targeting both sexes and 21-35 year old's. Weaknesses would be that their websites lacking visual aides, age group to broad, and targeting both sex groups. • Kala Liqueurs will target smaller age group and female sex specifically, making the exclusivity of the brand more appealing.
- 4. Product • Kala Liqueurs • A fruity alcohol drink, that can be used as a cocktail or a mixed drink. Kala Liqueurs can be a great addition to meals or dessert. • Key Elements • Stressed after a long work week? • Going to happy hour with colleges and enjoying a drink • Graduating school? • Able to celebrate with friends and family with a high end drink. • On a budget? • Affordable drink with a high end taste. Placement • In store • Outlet store with liquor stores included inside to target females while shopping • Online • Personalized website along with websites that sell different assortments of liquor.
- 5. PRICE • Strategies - making the price $1 or more cheaper than the competitors • Standard MSRP - $10.99 for 750ml • Discounts/Rewards program – • Military 10% off • College students with ID 5% off • With every 5th bottle purchased get another 10% off-able to include with military and student discount. • BONUS: Target Sales • 1-5 years – Revenue and sales goals $3 million
- 6. PROMOTION • Website • Target segment are working class females and females in college, thus, these females are typically on their computers, laptops, or cellphones with easy access to the internet. This is appropriate for the target segment because of the accessibility that the target group has. • Social media • Target segment are females in college who have social media apps such as Facebook. Facebook was initially created for college students, now with advertisement placement on these types of apps marketing is easier to negotiate. • Traditional paid-media plan • Coupons in the mail, TV ads, billboards, radio ads, and different newspaper/magazine placements for the working class women as these women may not have time for social media or may not pay attention to social media ads.
- 7. CONCLUSION • Join me in this exciting journey in helping with women empowerment. Women are taking over the workforce and we want you to be apart of it.
Editor's Notes
- Since the 1960’s woman have been fighting for equal rights and independence. A hard days work does not go unanswered. Whenever men go on business trips or get home from work they go to social hour, why can’t a woman have the same thing? Same sense of release? With Kala Liqueur, we are offering this.
- 11.5 million females were estimated to attend college starting fall of 2017.
- College students on a budge, Kala tastes like a high end drink but at an affordable price.