Editorial and Media Portfolio – William Morassutti

1. EDITORIAL PORTFOLIO
WILLIAM MORASSUTTI

2. EDITORIAL & EXECUTIVE DIRECTOR
TORO Magazine (print)
*First person hired, established the business and editorial foundations.
*Nominated for over 60 National Magazine Awards during its four-year print run.
*Readership of 220,000 via Globe & Mail and newsstands across Canada.

10. EDITOR-IN-CHIEF
TORO Magazine (digital)
*Co-founder and Editor-in-Chief, led transition from print to digital.
*Fastest growing men’s lifestyle platform in Canada with peak monthly audience of 543,000 unique visitors.
*Increased readership of print magazine by 146% in just two years.

16. EDITOR & CO-WRITER
BAD BEAT CITY
*Co-wrote graphic novel serialized on the web-only TORO magazine.
*Link to full graphic novel: http://badbeatcitycomic.blogspot.com/2012/01/blog-post.html

18. EDITOR
IMAGINING CANADA
*Conceived, pitched and edited best-selling book of photos and essays published by
Doubleday Canada.
*Contributors included Justin Trudeau, historians Charlotte Gray and Tim Cook, sports
columnist Stephen Brunt, columnist Ian Brown, and John Fraser.

26. EDITOR & CONTENT DIRECTOR
NY TIMES PHOTO ARCHIVE OF
CANADA
*Created and led multi-platform content initiative consisting of: digital content, VIP events,
photography exhibits, a bestselling book and a feature-length documentary.
“In a multi-platform, multi-screen world, content must resonate across multiple channels.”

28. CONTENT EDITORIAL DIRECTOR
YOU INC
*Editorial lead for online community of entrepreneurs, publishing daily lifestyle content that celebrates the message, “When
Life Is Work.”
*Led content team re-launching YouInc, increasing page views by 240.22% and Unique Visitors by 182.17%.
*Developed the lineup of tools and resources that allowed the YouInc community to collaborate, share and learn from one
another.

34. VP, CONTENT & EDITORIAL
LOOPMEDIA
*Editorial lead for “Authentic Storytelling” content marketing – unscripted videos driven by a
journalistic, documentary approach.
*Loopmedia’s content marketing mix includes animated videos designed to drive engagement on
social channels.

35. TOYOTA: THE HOBBYIST PUROLATOR: TACKLE HUNGER BILLY BISHOP: IT’S MY AIRPORT

36. NEW BALANCE: FLEXONIC BATA: RISE OF SNEAKER CULTURE NEW BALANCE: FRESH FOAM

37. WILLIAM MORASSUTTI
william.morassutti@gmail.com
416-937-4489
LinkedIn:
https://www.linkedin.com/in/williammorassutti/