1. ‘From 5 to 4’
an introduction

2. From5to4
Summary
• ‘Smart’ traveling and ‘smart’ working (*) can be
stimulated in many different ways.
• DTV Consultants and Organiq, new media
have developed a on line mobility game that
makes smart traveling and working a challenge!
(*) Dutch terms for mobility management and working time/place independent

3. From5to4

4. From5to4

5. From5to4
• A leading research- and consultancy agency in the field
of mobility.
• The main provider of training and education in the traffic
and mobility market in the Netherlands are more and
more abroad as well.
• Has been working for nearly 25 years for governments –
ranging from municipalities to the European Commission
– as well as for private organisations.
• At DTV Consultants, all traffic related disciplines are
represented.

6. From5to4
• CIVITAS for cleaner cities (EU project)
http://www.dtvconsultants.eu/Projects/CIVITAS.aspx
• Traffic Snake Game (traffic safety for young children - EU
project)
http://www.schoolway.net
• Traffic Management – green waves in urban areas
http://www.odysa.nl/
More showcases on: www.dtvconsultants.nl

7. From5to4
• Developer and producer of new media. Incorporation of
concept, creativity and technology.
• Among the leaders in our disciplines. Our expertise
includes translating visions into (digital) customized
products, campaigns and online services.
• Graphic Design, 3D Visualisation and Interaction (Unity,
Native Apps), Video Production and 300m2 Film studio,
Social Media Concepts and Strategy, Applications for
Online and Mobile, E-Learning Systems, Mobility
Solutions and Data Linking.

8. From5to4
• 3D visualisations sustainability
http://www.organiq.nl/?p=362
• Superspyschool (type course children in game environment)
http://www.organiq.nl/?p=2019
• Mobility campaigns during road constructions
http://www.organiq.nl/?p=357
More showcases on: www.organiq.nl (only in Dutch)

9. From5to4

10. From5to4
What is smart traveling / working?
Smart traveling or commuting
By bicycle, by train, by public transport, carpooling,
company bus, ..
Smart working
Working on the go, working at home, flexible working
hours, video conferencing, remote office centers, ..

11. From5to4
Purpose
To improve the travel/work time of all employees in a
fun and educational manner and at the same time
achieving a 20% reduction of cars during rush hours.
Formula (f5t4)
Of every 5 working days, commute 1 day not by car
during rush hour.

12. From5to4
Key Succes Factors
• Competition, team building
• Flow (convenience, speed, design, ..)
• Freedom of choice
• Link to companies own goals and measures

13. From5to4
Development proces

14. From5to4
By participating companies:
• Have an instrument for the promotion of sustainable mobility and
the stimulation of behavioral change
• Have a benchmark and monitoring instrument for employee
mobility
• Give a practical implementation to their corporate social
responsibility goals. It strengthens their corporate image
• Have happier employees who waste less time in traffic jams and
are more productive. The game gives a positive incentive for
behavioral change
• Increase interaction on the work floor
• Save costs (parking spaces, travel costs)
• Have a stepping stone to put words into action

15. From5to4
In practice, companies receive:
• A tailor-made company-wide introduction
• A private online game area and access to helpdesk (can be in any
language).
• A package with communication materials (stickers, posters, etc)
• It’s possible to make the game lay-out in an own “look and feel” style
• Regular reports with graphs, scores and detailed progress info of
individual employees, per team, companies, areas or total
• Reports on behavioural change, rush hour reduction, CO2 reduction
and cost reductions.
• No need to install extra software: online game

16. From5to4
An online game on company
level with active
communication via Mobi,
the personal coach.
An individual screen per
user for data input,
statistics and rankings per
participants, team,
company, city, region or
even country

17. From5to4
Mobi
Personal Coach

18. Mobi
Personal
Coach

19. From5to4
Overview
Your own dashoard to the
game with messages,
stats, trophies and tips.

20. From5to4
Input data
With a few clicks your
travel behaviour is up to
date.

21. From5to4
Rankings
See who’s up (and
who’s not!).

22. From5to4
Statistics
Of your team, other
teams and company.

23. From5to4
FAQ & Help

24. From5to4
Example: modal shift

25. From5to4
Example: reducing rush hour traffic

26. From5to4
Example: CO2 savings

27. From5to4
Example: mobility benchmark
Modal split for commuting and business trips
(by any period, subgroup, area etc.)

28. From5to4
And more:
• Menu for off line activities
• Continuous (agile) development
• Adaptable look & feel
• Framework for prizes and/or support charity
• Student research (Universities)
• Benchmark and data export (dashboard)
• Monitor for your energy, CO2, calorie reduction
• Forming communities
• App in development

29. WWW.VAN5NAAR4.NL