Presentation framework from the Subscription Show, November 10, 2022 by Will Clayton and Bruce Rhodes

2. How to Market
In Our Cookieless Future
Thursday, November 10, 2022
#subscriptionshow

3. 3
A Fireside Chat

4. 4
Bruce Rhodes: Founder, Thought
Leadership Ventures
Bruce Rhodes is a senior
marketing leader who transforms
B2B and B2C companies that
need to grow revenue and build
audiences by optimizing the marketing
mix, developing new products and services, and increasing audience
engagement. He is currently the Founder of Thought Leadership
Ventures, a Framingham, MA-based content strategy, marketing, and
event consultancy. Before TLV, Bruce held senior marketing,
subscription product development, and event management positions
at Morningstar, Inc., Harvard Business Review, and MIT Technology
Review. A native of Pittsburgh, PA, Bruce has a B.S. degree from
Duke University and an MBA from The Kellogg School of
Management at Northwestern University.
Will Clayton: SVP, Digital Product
Management, Wiland
Will Clayton has been delivering
effective online marketing tools
since marketing went online.
Trained in Education, Physics,
Computer Science, Product Innovation
and, of course, Marketing, Will puts all the pieces together to deliver
cutting-edge solutions for marketers. As an International Association
of Privacy Professionals (IAPP) Fellow of Information Privacy with
several related certifications, he does it all with the utmost concern
for consumer privacy, standards, and the law. His present research
focuses on working with partners and industry groups to determine
what a post-cookie advertising landscape will look like and what
marketers can do in the face of the emerging patchwork of localized
privacy legislation.

5. What exactly is happening
and how does that impact me?
What factors are driving these changes?
Why now?
What are some possible solutions to preserve,
protect and shore up my marketing programs?
#subscriptionshow

6. Cookies
What changes in a cookieless world?
What stays the same?
#subscriptionshow

7. Google
Analytics
Along with other changes to the
“marketing toolbox” – what new tools
and approaches can subscription
providers implement?
#subscriptionshow

8. First-Party
Data
Enhance, Augment and Expand your
most valuable assets and
relationships
#subscriptionshow

9. Measurement
Attribution, User Experience and
data; Metrics and Success; “Friction”
#subscriptionshow

10. Privacy
What is on the horizon?
Is online privacy an oxymoron?
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11. Nailing the
Fundamentals
Sound marketing programs
endure change better!
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12. QUESTIONS?
Thank You!
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