4. WikimediaCommons.2017."Cambodia'sRiceFields".Upload.wikimedia.orgCC0PublicDomain
Introduction
The following project was carried out in partnership
with Bodj (a division of A.J Wells & Sons Ltd) - a fair trade
programme exclusive to Charnwood stoves. The initiative
sells a selection of fireside accessories manufactured by
a number of small developing businesses in Cambodia,
South East Asia (Charnwood 2015).
Tableng (table -leng ['play' in Khmer, official
language of Cambiodia]) is a simple yet effective
design of a table that fits within Bodj’s fireside
accessories range, considering local materials and
production capabilities of Cambodian craftsmen.
Design includes the Danish trend ‘hygge’, that
ultimately could be translated into creating a safe
environment that simply makes a person happy
(Søderberg 2016). Since the trend has a deeper
meaning than being a home decor only, the product
will be designed to bring family closer together.
5. RESEARCH
DESIGN CHALLENGE
Not enough quality
time within families
After my extensive research on the
subject of the issues within families
(expert opinion journals, studies,
reports), I have gathered that lack
of quality time and therefore lack
of communication leads to children
behavioural problems like anxiety,
higher levels of stress and phobias:
‘Multiple studies reveal that children
are much more likely to develop
emotional and behavioral disorders
when they receive inadequate or
poor parenting and each study uses
the foundation of spending quality
time with children as the first vital
step to successful parenting’ (Child
Development Institute 2012).
Further research into number of
different reports focusing on social
studies suggest that ‘families often
spend an average of six minutes a
day in face-to-face conversation.
Seven out of 10 family members
describe watching television in
the same room as family time'
(Andersen 2015).
KEY DESIGN INSIGHTS
I have drawn inspiration from Bodj's
socio-environmental ethos. It helped
shape the design by establishing the
manufacturing processes from the
begining of the design development -
ironwork and water hyacinth weaving.
The idea evolution was strongly
influenced by already existing simple
design solutions shown in the butterly
chair, where the steel frame is slipped
into the seating. It was a crucial point
for the further design development,
because it enabled the use of both
steel and water hyacinth. It was not
possible before, because joining
those materials together in a humid
Cambodian environment causes
steel to rust, as I was informed by
Ced Wells (founder of Bodj initiative)
during a Skype interview.
Pixabay.2017."AngkorWat".Pixabay.comCC0(PublicDomain)
6 7
6. MATERIALS & TECHNICAL DETAILS
Tableng follows Bodj's established
ethos involving working with
Cambodian craftsmen to help
improve the socio-economic situation
in their communities. The design
uses only low-tech production
methods. Materials used are native
to Cambodia and are sourced locally
and sustainably.
IRON WORK
'Bodj fair trade ironwork products
are made by an ironworking initiative
based in Phnom Penh. The project
trains up a number of young men
from disadvantaged backgrounds.
Traditional skills are mixed with
Khmer inspired designs and
incorporate woven elements from our
basketware initiatives' (Bodj 2015).
BASKETWARE
'The Bodj fair trade basketware
initiative supports a number of basket
weaving projects on the outskirts
of Phnom Penh and in the province
of Kratie. A mixture of indigenous
materials is used from bamboo and
rattan to rush and water hyacinth –
all are locally and sustainably sourced.
Age old weaving techniques are used
to create a variety of traditional and
adapted designs and production is
kept deliberately small-scale in order
that the eco-systems in which the
villagers live are not disturbed' (2015).
MATERIALS
The products made from water
hyacinth fiber have the advantage
of the fiber tough and durable
properties and could be weaved
into any form, thanks to its flexibility.
Water hyacinth fiber is bio-degradable
and with a proper sustainable coating
and care, the products are extremely
durable (Keawmanee 2015).
8 9
8. Stool is based on the principle of the butterfly
chair: steel frame is slipped into the seating.
FIRST CONCEPT
The stool is based on the design of the butterfly
chair. I have made many changes, so that the
product does not infringe on the original design,
showing my appreciation for IP, copyright and
other industry related codes of practice.
After creating the prototype I have noticed
some potential issues, that is why in the further
development I have added a ring on the bottom
of the piece.
As shown, the design was meant to serve as
a stool, but further design development has
shown that the product has a potential to have
dual-purpose.
DESIGN DEVELOPMENT
12 13
9. The dual-purpose of the product makes it
more likely to be used outside cold season
A
B
C
D
DRAWN
CHECKED
QA
MFG
APPROVED
Wiktoria 18/04/2017
DWG NO
TITLE
SIZE REV
335.00
15.00375.00
1234
B
C
D
335.00
15.00375.00
1
2
3
4
D
D
238.00
Stool can be used when starting the fireplace Table for sharing a board game between children and adults
DESIGN OUTCOME
FINAL CONCEPT
The product can be used as a stool, e.g when starting the fireplace as well as a small table
specifically designed for board games between children and adults.
Table's height was measured to provide the proper accessibility to the game for children sitting
around it as well for adults that would be using it while sitting, for example, on the sofa.
1514
10. Conclusion
In order to make the product commercially relevant but also unique to the market
I have looked into the available products, both high-end and these available to
the average customer. Products from both of those categories had some issues,
mostly dictated by their price – average customer products were cheaply made
and of poor quality, often single-purpose only, whereas high-end products were
more sustainable, both environmentally and socially (sustainable materials and
low quantity hand-made products) but not available due to not entirely justified
high price. I believe that I have created a design that closes the gap between those
two - Tableng is a sustainable, high quality product at an affordable price.
I wanted to create a dual-purpose product in order to increase its potential of
commercial success. I was focusing on the critical concept of the design challenge
- a product that would help bring family closer together, but also trying to invite
other aspects seen in products designated for use around the fireplace. By creating
a dual-purpose product that would be helpful when starting a fireplace as well
as enabling spending quality time within the families, I believe that I have fulfilled
my goals.
I have included sustainable strategies throughout the design process of the
product, making it easy to dismantle and using materials that are fully recyclable.
The core principles of this product follow the ethical ethos of the company it is
designed for and therefore the production is beneficial for the environment and
the socio-economic situation in Cambodia.
Recommendations
In the future I would recommend trying to incorporate different but equally
sustainable materials to be used in the manufacturing of the seat and the table
top - possibly bamboo, rattan or willow.
CONCLUSION & RECOMMENDATIONS
16 17
11. BIBLIOGRAPHY
Andersen, Doug. 2015. “Time together watching TV are not the same as quality family time”. [online]. Available at: http://
billingsgazette.com/lifestyles/health-med-fit/time-together-watching-tv-are-not-the-same-as-quality/article_12667672-63e4-
56bf-a032-ec77e751e553.html [accessed 17 February 2017].
Bodj. 2015. “Basketware Project”. Bodj.co.uk [online]. Available at: http://bodj.co.uk/basketware-project [accessed 1 April 2017].
Bodj. 2015. “Ironwork Project”. Bodj.co.uk [online]. Available at: http://bodj.co.uk/ironwork-project [accessed1April2017].
Child Development Institute. 2012. “Importance of family time on kids’ mental health and adjustment to life”. [online].
Available at: https://childdevelopmentinfo.com/psychology/importance-of-family-time-on-kids-mental-health-and-
adjustment-to-life/ [accessed 17 February 2017].
Granta Design. 2017. Comparison Report.
Keawmanee, Ratchanon. 2015. Water Hyacinth - The Green Potential. MA Thesis, Rochester Institute of Technology.
Søderberg, Marie Tourell. 2016. Hygge: The Danish Art of Happiness. 1st edn. London: Michael Joseph Ltd.
ILLUSTRATIONS
A.J Wells & Sons. 2011. “Weaving water hyacinth”. YouTube [online]. Available at: https://www.youtube.com/
watch?v=voDk65JwYaM [accessed 3 April 2017].
Bodj. 2015. “Large Floppy Basket”. Bodj.co.uk [online]. Available at: http://bodj.co.uk/media/catalog/product/cache/1/image/120
0x/040ec09b1e35df139433887a97daa66f/l/a/large-floppy-basket3.jpg [accessed 4 April 2017].
Boucher, R W. 1953. Collapsable Furniture.
Joseph, Jean. 1996. Butterfly chair seat pad.
Northwards Design. 2015. “Fat Lip”. Northwards-design.co.uk [online]. Available at: http://northwards-design.co.uk/wp-
content/uploads/2015/08/fat_lip_engineer1-828x552.jpg [accessed 4 April 2017].
Pixabay. 2016. “Cambodian Rice Fields”. Pixabay.com [online]. Available at: https://pixabay.com/en/agriculture-asia-back-
black-1822446/ [accessed 10 April 2017].
Pixabay. 2017. “Angkor Wat”. Pixabay.com [online]. Available at: https://pixabay.com/p-2139827/?no_redirect [accessed 12 April
2017].
Wells, Ced. 2005. “The kids of Phum Gorm”. Flickr [online]. Available at: https://www.flickr.com/photos/48730314@
N08/5612451149/ [accessed 12 April 2017].
Wells, Ced. 2010. “Bodj Floppy basket weaving”. Flickr [online]. Available at: https://www.flickr.com/photos/48730314@
N08/4540373391/ [accessed 12 April 2017].
Wells, Ced. 2011. “Weaving”. Flickr [online]. Available at: https://www.flickr.com/photos/48730314@N08/5425154982/
[accessed 12 April 2017].
Wikimedia Commons. 2017. “Cambodia’s Rice Fields”. Upload.wikimedia.org [online]. Available at: https://upload.wikimedia.org/
wikipedia/commons/c/c8/Cambodia%27s_rice_fields.jpg [accessed 10 April 2017].
Pixabay.2016."CambodianRiceFields".Pixabay.comCC0(PublicDomain)
18 19
12. Joseph, Jean. 1996. Butterfly chair seat pad.
APPENDICES
Boucher, R W. 1953. Collapsible Furniture.
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