1. Anti-Theft Systems Appeal to Car Dealers, Buyers Alike
June 1, 2015 Jim Leman | WardsAuto
Wheel and tire thefts are making a comeback.
Warning marks rim.
A vehicle theft occurs every 44 seconds, says the National Insurance Crime Bureau. A set of
tire and wheels is stolen every 96 seconds, says AAA. Stolen rims can sell for $2,000 on the
Internet. The average wheel theft claim can cost a car owner more than $1,000 out of pocket
for deductible and depreciation or pro-rate.
That may be why theft-deterrent products remain popular. They’re sold at dealerships as
F&I add-ons. Dealerships also use them to protect inventory that, because of the nature of
the business, is stored outside.

2. Tire and wheel thefts have hit dealerships and stripped hundreds of cars of their tires and
wheels. These are not thefts by rowdy kids. Some recent headlines:
 Tiresand rims stolen from Bowling Green Lincoln dealership
 100-pluswheels, tiresstolen from Richardsoncar dealer
“Wheel thefts were a big item in the 1980s, and then faded away, but as of 2004, tire and
rim thefts have made a bigtime comeback,” says David Belmore, a regional director for
Wheeltrak Dealer Services, which markets a wheel-marking anti-theft system.
Wheels are laser marked on the inner rim and the vehicles’ glass is also marked with the
vehicle VIN and selling dealer’s information.
Marking wheels had been a problem due to the variation of materials used to manufacturer
them, but Belmore says Wheeltrak has solved that issue.
The product includes tracking software, which is managed and monitored by Wheeltrak.
Dealers who are clients mark their inventory not only to reduce their own on-lot wheel and
tire thefts, but offer protection to vehicle purchasers through the F&I process.
Backend profit is $200 to $250, Belmore says. “It’s not a big margin product, but there’s a
lot of volume.”
If a customer declines the theft-deterrent technology, the dealer is not charged and
Wheeltrak doesn’t record the transaction or track the vehicle.
SkyPatrol offers ProTek, a stolen-vehicle recovery system powered by Verizon.
The GPS tracking and security device, an OBD-II plug in, can be temporarily hardwired into
lot inventory and hardwired for customers who add it to their vehicle purchase.
ProTek tracks vehicle position, provides security and reports vehicle-battery status for lot-
inventory maintenance.