The ALS Association is fundraising to raise $1 million to help victims of ALS. ALS (Amyotrophic Lateral Sclerosis), also known as Lou Gehrig's Disease, is a motor neuron disease that causes muscles to weaken and waste away. It is aggressive and fatal, with patients usually living 2-5 years after diagnosis. There is no cure for ALS. The ALS Association funds research, provides resources and assistance to patients and families, and advocates for increased funding to combat ALS. They encourage donations through their website, by mail, or at local chapters to support their efforts.

1. October 7, 2014
Ms. Amberly Briscoe
Box 123
Albertville, AL 35950
Dear Ms. Briscoe,
The ALS Association is in the midst of an important fundraising campaign. Our
goal is to raise $ 1million within the year. The victims of this incessant and debilitating
disease are in dire need of additional funds and we are seeking your help in achieving
this important goal.
What is ALS?
Amyotrophic Lateral Sclerosis, or Lou Gehrig’s Disease, is a degenerative motor-
neuron disease, which affects the nerves of the brian and spinal cord. As the neurons
die, the brains ability to initiate and control movement is lost. After the patient can no
longer control his/her movements, the muscles begin to weaken and waste away.
Eventually, the patient loses the ability to talk, swallow, or even to breath and dies.
People with ALS can expect to live two to five years after a diagnosis, although
some may have less time, some will have more. ALS is aggressive. It can strike anyone
and occurs throughout the world with no racial, ethnic or socioeconomic boundaries.
There is no cure for ALS. Since its discovery, ALS has eluded researchers’
efforts to reign in this severe disease. However, there is hope for finding improved
treatments, even a cure, with your help.
Why Give to the ALS Associstion?
T h e A L S A s s o c i a t i o n
1275 K Street NW - Suite 250 - Washington, DC 20005

2. The ALS Association is the only national non-profit organization fighting Lou
Gehrig’s Disease on every front. Our biggest priorities are the patients and their
families/caregivers. We provide resourses and assistance through our local chapters to
assist thousands of individuals with ALS. We guide patients to clinical trials from various
sources.
We fund global research and clinical management projects which have yeilded
some of the most important discoveries on ALS to date. We advocate for increased
private and public funds and research to combat ALS, including pushing through a bill
that gave full health benefits to military veterans and the national ALS Registry.
We work with professionals in the healthcare community by hosting conferences
and providing them with resources such as videos, manuals, and products to aid in daily
living of ALS patients.
How to Give to the ALS Association.
• Make a one-time or recurring donation through our website (www.alsa.org), over the
phone, through the mail, or in person at your local Alabama Chapter in Huntsville.
• Planned Giving - Create a bequest to ALSA or leave a legacy fund in honor of a loved
one. This option also includes unique tax benefits.
• Donate an unneeded vehicle.
• Check with your employer to see if they match charitable donations made by
employees.
• Specifically designate your contribution for ALS research.
Please consider making a tax-free donation to the ALS Association. You will be
directly impacting the lives of those stricken with Lou Gehrig’s Disease and getting us
one step closer to a world without ALS.

3. Sincerely,
Westley Casey, Public Relations Officer