2015 Emojis Hashtags and Buzzwords_Wendy and Jenna
1. Emojis, Hashtags and Buzzwords
Creative Writing Workshop
Social Media Writing for the
Zeitgeist at Large
With your hosts, Wendy Dalrymple and Jenna Dietzer
2. Zeitgeist
The Zeitgeist (spirit of the age or spirit of the
time) is the intellectual fashion or dominant
school of thought that typifies and influences
the culture of a particular period in time.
3. Why Social Media?
Through social media marketing, we are able
to create a human connection like never
before. Instead of yelling their grievances at
their TV’s, or calling and giving praise to a host
or product on air, with a few keystrokes our
customer is able to express herself to HSN and
a community of likeminded shoppers and
connect 21st
century-style.
6. Team Emoji!
Pros!
1) Engages imagery/interpretation centers of brain
2) Bridges language barriers
3) Helps with associations
4) “A picture is worth a thousand words.”
5) Fosters playing with language, which leads to growth
6) Helps to CLARIFY communications ...
Cons?
7. Evolution of the Emoji
:-) and :-(
===========|:-}
1 and 0
Pager codes
“07734” or “067”
9. Domino’s
Domino’s is one of the first
companies to utilize the emoji
phenomenon in social media
marketing. They embed them
into email subject lines that
customers with smartphones
and emoji aps can see.
They are also the first company
to enable ordering via emoji/text.
Just text them the pizza emoji
and then a thumbs up to
confirm!
Wendy's commericial
12. #hashtag History
*A hashtag is a type of label or metadata tag used on social network and
microblogging services which makes it easier for users to find messages with a
specific theme or content. Users create and use hashtags by placing the hash
character (or number sign) # in front of a word or unspaced phrase, either in the
main text of a message or at the end. Searching for that hashtag will then present
each message that has been tagged with it
13. #hashtag History
*Started as a way to categorize in online forums.
* Chris Messina, best known as an advocate for open-source software, first proposed
organizing tweets using the pound sign on August 23, 2007.
*It wasn’t fully accepted on Twitter until the San Diego fire broke out in October 2007.
#sandiegofire
14. Hashtags @hsn
Hashtags like #NationalDogDay are a hit
with our customer on Instagram and
Facebook and really drive engagement.
They like to share photos of their own dogs
with the community and their friends.
15. Create your own #hashtag
• Done well, a hashtag can instantly create a unique and memorable brand identity.
Although we don’t use hashtags in our marketing statements, brainstorming one
or a few for the brands you write the most can help you identify core concepts of
the brand, as well as possibly inspire a new hook or an entire marketing
statement. So let’s write some hashtags for our brands!
#getitinglamorous #teamfleece
#bigkidblankie
16. Buzzwords
• On fleek
• Bye felicia
• Amazeballs*
• YOLO*
• Cray*
• Side-eye*
• Mansplain*
*added to the Oxford Dictionary in 2015!
We are living in the age of the internet cat … ideas and spread faster that ever now through the use of social media. That which may seem silly or trivial can in fact have a big impact on communication, sociability and even your company’s bottom line.
Grumpy Cat, Lil Bub and Maru are all internet sensation cats. A few years back, who knew that images or video of their cat could make them big bucks, but thanks to the magic of the internets, all three of these cats probably make more money than I will in my lifetime.
Grumpy Cat does meet and greets and you can buy a number of his and Lil Bub’s items online, and in 2012 Maru was used in a campaign for Japanese clothing retailer Uniqlo.
We are here to convince you today that there is a value to keeping with the times ….
Jenna speaks to BREVITY
Facebook is where our core customer engages the most. Each social media platform has it’s own specific voice and rules of engagement. Instagram may feature special images seen no where else, etc.
Ummm so ever feel like when you’re texting or just writing an email anymore that emojis or emoticons are now a part of your vocabulary? I do. I’ve honestly had to stop myself a few times from adding a little smiley face to the end of some of my marketing descriptions, and I always pepper my texts with as many emojis as possible. Why? Because they are fun and sometimes a picture is worth a thousand words.
Picture history + code history
September 19, 1982: first digital smiley at Carnegie Mellon University’s online bulletin board for Computer Science ... Turned into the emoticon (like in Sylvia’s pet emails)
1 and 0: binary code – 1= on, yes, true and 0= off, no, false
Pagers: became popular in mid/late 90s as a numeric system for conveying messages between recipients
Actual “emoji” first created in 1999 in Japan (“e” means “picture” and “moji” means “character” or “writing”) by DoKoMo engineers to combat an issue where complicated emoticon messages were taking up hundreds of thousands of character space to translate. The platform couldn’t maintain that kind of use for long. Once the emoji was created, it was a single character in length and all of the complex coding and decoding happened in the background.
Unicode created a standard for transferring those images through various mobile platforms in 2010, starting with 722 characters!
And now emojis are everywhere... Science guru Bill Nye used emojis to teach evolution, emojis replaced Beyoncé in a version of her hit single "Drunk in Love" and an emoji translation of Hermann Melville's masterpiece was created -- aptly titled "Emoji Dick."
The new “emoji equality” concept (and social push and implementation in the end) is credited to Miley Cyrus! Next slide ...
Now it’s your turn! Take a few minutes to draw your own emoji and then describe what context it would be used in for marketing purposes.
For example: you could draw a vacuum cleaner emoji and our customers could use that emoji to text us on the day of a Dyson TS if they wanted to purchase it.
https://www.youtube.com/watch?v=PMcHB6Y5QVA
So earlier this year I stumbled upon this series of Hefty commercials and it just cracked me up and really caught my attention. Not only are hashtags employed here, but also a ton of buzz words in a really funny and mocking way. I think they really illustrate how powerful keeping up with contemporary trends like buzzwords and hashtags can be, especially when they are used in such a tongue-in-cheek way.
Not just for tic-tac-toe and sending your friends a beeper message anymore! Also speak to social media campaigns with hashtags #effyourbeautystandards etc.
Here at HSN we use hashtags pretty sparingly, like to promote National Dog Day, a brand, a celebrity or otherwise.
Heidi’s & second blanket hashtags would be an ideal first tweet for a brand, because no other Twitter user has currently hashtagged those phrases!
Team Fleece: https://twitter.com/search?q=%23teamfleece&src=typd
It may seem silly now to think of adding “cray” or “YOLO” to our vernacular, but think of your own writing and what words you may weave into your copy that used to be pure slang. (e.g.: cool, rad, etc)
